How to Get Thousands of Page views and Hundreds of Subscribers by Publishing on Medium

You're overwhelmed.

Every day, you come across blog post after blog post preaching the hottest tip, trick, or tactic for growing your blog.

You'd think so many options would be helpful, but you end up with nothing more than an endless reading list, and the information overload makes you indecisive.

publish on Mediium

You know you need to find a strategy that works and stick with it, but which one is best?

Is it social media?

Is it SlideShare presentations, blogger outreach, or SEO?

All of these strategies work in and of themselves, but I've found one that goes above and beyond the rest. It's even helped me receive more traffic than guest posting.

Publishing on Medium helps you generate traffic for your blog and build your email list, but most people fail to find success on Medium because they don't have the right mindset.

The Medium Trap – Why Most Bloggers Fail to Succeed on a Thriving Platform

Each and every year, thousands of actors come to Hollywood to become the next big star. Most of them come to find out the competition is too stiff. They give up and move back to their hometowns with their tails between their legs.

I've seen the same situation occur with bloggers on Medium.

Most people publish a few posts on the site — without following the right techniques — then get frustrated and quit because their posts get few or no reads. Afterward, they blame the platform and make excuses for why it doesn't work.

Medium works if you work Medium.

I felt frustrated with Medium when I first published on the website. After some reflection, I realized my strategy was wrong and observed what bloggers who were successful on the platform did to grow their readership.

Had I done the same thing the majority of would-be Medium bloggers do, I would have continued to get the same results. Zero. Zip. Nada.

The saddest part?

The mistakes most writers make are so easy to fix.

By changing a few strategies and committing myself to finding success on Medium, I went from a writer nobody knew to gaining hundreds of thousands of views on my posts and adding 1,000 + subscribers to my email list directly from Medium.

The same can happen for you if you create a smart game plan.

The Quick and Simple Strategy to 10X Your Reach on Medium

Once I discovered this simple tweak the views on my posts skyrocketed.

See, most people publish their posts on Medium and leave it at that, but smart bloggers know this little trick to get exposure.

In order to get tons of views on Medium, you need to submit your post to a publication.

You know that publishing your work on “guest blogs,” is a great way to build traffic for your own blog.

Publications act as a “guest blog,” of sorts within Medium itself.

These publications have their own group of followers, with top publications having one hundred thousand or more.

When you publish a post on someone's publication, it shows up on the timeline of every reader who follows that publication.

One of my blog posts in the “Be Yourself,” publication.

The strategies you use to pitch a potential publication are identical to sound strategies for guest blogging.

Some publications will have pitch guidelines like this:

Submission guidelines for the Be Yourself Publication.

In those instances, if you follow the submission guidelines to the letter, you'll have an excellent shot at being accepted. Others will require you to find the email of the publication owner and pitch them, just like you would an owner of a guest blog.

How to Pitch Publication Owners Like a Pro

Just like guest blog owners, editors who run publications on Medium are inundated with pitches sent to their inbox, most of which are bad or downright awful. The best way to set yourself apart from the competition is to first familiarize yourself with the publication owner and the content they publish.

You can follow the sound strategies provided by Successful Blogging to build a relationship with editors of Medium publications and pitch them properly:

  1. Never pitch strangers by email or any other way. Build a relationship with them first on Twitter or by putting a few comments on their blog. Unless you have some connection with them before you write your pitch, your email will be deleted straight away.

  2. Be sincere and personal.

  3. Get your facts right and show them you’ve read their blog. Most bloggers love to support and help the readers who support them.

  4. Mention something you’ve done for them – linked to their blog, left comments, shared it on Facebook, subscribed to their newsletter, or bought their latest product.

  5. At the very least find out the person’s name and spell it right.

These strategies take time and effort to execute, but success in blogging happens when you do what other bloggers won't. The time you spend will pay major dividends.

If you're new to the Medium terrain, take some time to read through posts of respective publications and know their content like the back of your hand.

How to Find Top Publications to Pitch

Here are some of the most popular publications on Medium who regularly allow contributors:

There are dozens of others just like these who accept contributors. You can check the “Top Stories,” and “Editor's Picks,” sections to find posts from top publications as well.

Here are more useful links on finding publications to follow.

Once you find a publication and build a relationship with the Publication editor you can pitch them.

Some publications will entertain a pitch, but others will ask for a full post.

Either way, you're going to have to write an excellent post to be featured in the publication.

Here's how you write a post that will knock both the editor's and readers' socks off.

Elements of a Successful Medium Post

The rules for writing a successful Medium post are the same as writing a successful post for any blog.

You'll want to follow these tried and true blogging techniques to write captivating posts your readers will love:

  • Write excellent headlines – The headline is the most important piece of real estate for your blog post. Use elements of curiosity, intrigue, and “you language,” in your headline to draw readers in.
  • Provide a strong introduction – You have a few short seconds to keep readers engaged with your content. Write an intro that speaks to their desires and goals or pains and frustrations.
  • End with a motivational close – Your goal is always to inspire your readers to take action. Use an emotionally arousing conclusion to leave your readers energized.
  • Add a call to action – You want Medium readers to sign up for your email list. Make sure to add a compelling call to action with a link to your landing page and free incentive/lead magnet.

Elements of Style

In addition to these techniques, you'll want to take advantage of Medium's stylistic capabilities by using the following strategies:

  • Keep sentences short – Medium uses a crisp interface and short spaced out paragraphs make for eye-catching content.
  • Add a large photograph to your post – Posts with photos perform better than posts without them.
  • Make your words shine – Use headings, bold, and italics to give your content an extra visual edge.
  • Use the embed feature to link to other blog posts – Medium has an excellent visual feature which allows you to embed blog teasers into your post. See below:

Once you've learned how to write excellent posts for Medium, you can begin to build momentum and grow your influence within the platform.

How to Build a Loyal Medium Following to Skyrocket Page Views and Rapidly Grow Your Email List

Winning on Medium requires a marathon mentality. You won't go viral with your first blog post. Your follower count will build with each new post, which gives you further reach with each new post.

You also want to build a relationship with the readers of the community. Medium has a feature that allows readers to “recommend,” your posts. When readers recommend your post it shows up on the feeds of their followers. You want to encourage readers to recommend your posts, and you also want to engage with them when they comment on and share your posts.

I usually respond to every reader who shares my post on twitter personally with a thank you reply. I reply to people who provide thoughtful comments and engage in dialogue with them. I share and recommend posts from fellow writers who I enjoy.

Relationships on Medium work the same as they do in the blogosphere. Connection is just important as promotion.

Speaking of promotion, you also need to take extra steps to get as many eyes on your posts as possible.

  • Promote Medium posts to your email list
  • Share Medium posts on social media
  • Retweet people who share your posts on Twitter
  • Add a teaser of your Medium post to your personal blog

I didn't hit pay dirt on Medium until after I'd published more than a dozen posts. It takes perseverance, but these smart marketing strategies will work given enough time.

Use Medium to Take the Blogosphere by Storm

As a fellow blogger, I know how tough it can be to stand out.

The most important thing I've learned is that patience, effort, and commitment lead to blogging success.

There are lots of “shiny objects,” tips, and tricks to wade through, but the most successful bloggers focus on being excellent at a few strategies. Bloggers who fail spread themselves thin by trying a bit of everything.

I had zero followers on Medium and zero reads on my posts until I got out of my way and took smart advice.

Success is out there for you, but you'll never find it until you get out of your own way and follow proven methods that work.

I've just laid out the blueprint for success on Medium. If you follow it to the letter, it will work.

You have a focused community of millions of readers dying to read excellent content.

Immerse yourself in Medium's landscape, write your heart out, and watch the traffic and subscribers roll in.

Ayodeji Awosika is an author & writing coach who helps writers develop the confidence they need to create a writing career that provides the money, meaning, and freedom they deserve. Click here to download 3 free guides, including one with a tip he learned to gain hundreds of subscribers from a single blog post.

Comments

  1. says

    This post came just in time. I was going to begin working on Medium this week to build my blog. I have been trying to figure it out.

    • Ayodeji Awosika says

      Hi Kim,

      I’m glad the post was timely for you. Medium works well given you take the right steps.

      Best of luck!

      • says

        Hi, great stuff.

        I never knew we can publish our content on other publications on Medium. It’s a great tip especially for beginners (who are new to medium) like me. I’ll definitely implement it.

        Also I do have a question.

        Can we repost our best content (that’s published on our blog already) on medium? Or should we partially use the content and provide a link back to the original source?

        Or do you think publishing completely unique stuff gives better results on Medium?

        • Ayodeji Awosika says

          Hi Anil,

          I completely republish everything I write on Medium. I also sometimes produce unique content for Medium. I don’t think there is a high SEO penalty for doing this, and the benefits outweigh any risks in my opinion.

    • Ayodeji Awosika says

      Hi Jimmy,

      I’m glad you’ve started on Medium. Keep going and it will pay off.

      Thanks for the comment!

  2. says

    Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job ,Keep it up.

    • Ayodeji Awosika says

      Hi Blistina,

      I’m glad you enjoyed the post!

      Thanks for commenting.

  3. says

    I’ve recently (re)discovered the platform – I’ve found so many interesting people and content, so far: it’s really worth a try 🙂

    • Ayodeji Awosika says

      Hi Andrea,

      I rediscovered the platform after giving up on it the first time. It’s worth a second shot! Believe me.

      Thanks for the thoughtful reply.

  4. says

    Great post for those who have blog with less visitors

    • Ayodeji Awosika says

      Hi Ashi,

      Thanks for the comment!

  5. says

    I have been answering questions on Quora that bring referral traffic to my blog. Now, I am going to try this. Thanks for sharing this 🙂

    • Ayodeji Awosika says

      Hi Srinivasa,

      Quora is a great tool. Add Medium to that, and you’ll be on your way!

      Thanks for commenting.

  6. says

    Hi Ayodeji,

    I know about Medium since past more than a year and have published an article there but never realized that it is so powerful.

    After reading your article, I think I should include Medium in my marketing plan.

    Thanks for the wonderful article.

    Regards
    Tauseef
    Tauseef Alam recently posted…Dreamhost vs GodaddyMy Profile

    • Ayodeji Awosika says

      Hi Tauseef,

      Medium should definitely be in your marketing plan. It’s worth a shot!

      Thanks for the comment.

  7. says

    good post shared by you thanks can anyone here tell me more about bounce rate please

    • Ayodeji Awosika says

      Hey Manpreet,

      Thanks fo the comment! Sorry, I’m not an expert on bounce rates!

    • Ayodeji Awosika says

      Hey Erika,

      Don’t put it on your to-do list. Just do it! You’ll love it!

  8. says

    Excellent blog, Its very useful resouces to getting more traffic for my blog. lot of thanks for sharing this article

    • Ayodeji Awosika says

      Thanks for the comment Deepan!

  9. says

    This blog tell us about the blog promotion which is very useful for bloggers. Thank you for sharing this post. Its really helpful for me.

  10. says

    Hey Ayodeji,

    Quality is the common thread that links the top content on Medium. Medium is really a great platform to gain value of our content.

    Email list are really valuable for marketing to our products, it may helpful to grow our income through blog. Eventually, thanks for sharing your worthy tips regarding this subject.

    With best wishes,

    Amar kumar

    • Ayodeji Awosika says

      Hey Amar,

      Quality is definitely king on Medium. Thanks for the comment!

  11. says

    These are all such great tips to starting off on the right on media! I think it is so important to use the method of communication they prefer. They are the client after all!

  12. says

    It’s very helpful Post. Useful resources to get traffic for all bloggers

  13. says

    Thanks for sharing these strategies with us and breaking it down the way you did. These strategies definitely to drive traffic to our blog and I use them myself.

    • Ayodeji Awosika says

      Hey Dhaval,

      I’m glad you enjoyed the tips! Thanks for commeting.

    • Ayodeji Awosika says

      Hey John,

      I’m glad you’re going to give Medium a shot! Thanks for the comment.

  14. says

    Thanks for the wonderful post. This is quite helpful for me and getting huge traffic and visitors, and turning them into subscribers or followers across all networks.

    • Ayodeji Awosika says

      Hey Chris,

      I hope the tips help! Thanks for commenting.

  15. says

    Awesome article! I have been hearing a lot of good things about Medium. But I was wondering, is it fine to republish existing content in Medium?

    • Ayodeji Awosika says

      Hi Emmerey,

      I believe it is perfectly fine to republish your work on Medium. I do!

  16. says

    This blog always has the greatest advice. Thank you so much for this valuable content.

    God Bless,

    Mark Elmo Ellis

  17. says

    This is a great idea, thank you for sharing the information!!

  18. says

    Great post Ayodeji! Looks like you cracked the code for succeeding on Medium…a platform I previously haven’t taken seriously! Now, armed with your actionable tips, I am heading over to begin conquering! thanks again – Jane

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