All too often, beginner bloggers tell me, “Sue, I wrote a blog post and no one is reading it. What did I do wrong? Does my post stink?”
Usually, there’s nothing wrong with their blog post. Their problem is that they didn’t take all the necessary steps to make the most of their blog post – which goes far beyond just writing it.
Here’s my step by step process for making the most out of every blog post after you’ve written it.
1. Create 3 Images For Your Post.
One of the most important things you can do to get more eyes on your blog posts is to make three images for each post you write.
I’ve listed the types below:
- Pinterest: a long vertical image
- Facebook/Twitter/LinkedIn: a horizontal image
- Instagram: a square image
Each social platform displays images in a different way, which is why it pays off to create at least 3 different sized images. For example, Pinterest requires a vertical image, but if you use the same image on Facebook, Twitter, or LinkedIn, it will get cut off and look bad.
Each of the graphics should include your post headline, your logo, and your brand colors and fonts. If you create images with a consistent, branded look, people will start to recognize them as yours and will be more likely to click-through and read your posts.
2. Write 5 Tweets To Go With Your Post.
Now that you’ve created beautiful branded images to go out with your posts, it’s time to write at least 5 tweets to promote your post. While you can send the same tweet out multiple times, I recommend writing different ones for when someone is really watching your Twitter feed.
Some suggestions for types of tweets to write:
- Pull a quote from your post
- Highlight an interesting fact
- Use the headline of your post
- Write a question to pull them in (Example: Do you know how to make the most of your blog posts? Read this to find out!)
Include relevant hashtags in your tweets as well. To find the trending hashtags, check out Hashtagify.
3. Write a Facebook/LinkedIn Description To Share On Those Platforms.
In addition to your tweets, you will want to write separate Facebook and LinkedIn descriptions for your posts. Unlike tweets, your Facebook and LinkedIn descriptions should be a bit longer and include more of your post. You can include a few sentences about the post in general, and then provide bullet points that give your followers a preview of the post as well.
Facebook and LinkedIn users will be happy you included a bit more in your post, and by giving them a small taste of it, you will be more likely to entice them to click-through and read your entire post.
Click here to download a swipe file with a Facebook/LinkedIn description, tweets, and a sample email you can send to your list. You’ll also get a list of all of the tools I use to promote each of my posts.
4. Share Your Post On Pinterest Group Boards
One of the best ways to get traffic is to make a beautiful Pinterest image and then schedule it out to be shared on group boards in your niche. Even if you have a small Pinterest following, people will be able to see your posts and find your content if you share it on the right group boards.
Make sure that you schedule your pins to go out with time in between the because many people follow lots of group boards, and you don’t want them to see the same pin over and over.
While you can use hashtags on Pinterest, it’s more important that you write your pin with relevant keywords so that people can find your pins when searching on Pinterest. Use the same keywords you used when writing your post.
5. Email A Description Of Your Post To Your Email List And Invite Them To Read It
Once you’ve built an email list, even if it’s small, make sure to email a description of every post to them. Your email should be similar to your Facebook/LinkedIn post but go into more detail about what is in your post. However, don’t make the mistake of including your entire post in your email. You want your subscribers to click-through to your blog so that you get traffic and comments.
Start your email with a friendly introduction and then jump into a brief description of the post. After that, give them bullet points of what they will learn in the post, but make them click-through to actually learn the specific takeaways from the post itself.
Many beginner bloggers tell me they worry that they are bothering the people on their list when they email them. Remember, they chose to join your list specifically because they want to read your posts.You are actually doing them a favor by sharing your posts with them.
6. Share Your Post With Influencers Whom You Think Would Enjoy It.
One of the best ways for getting more people to see your blog posts is to send an email to a few influencers in your niche and let them know about it.
Before you send your post to an influencer, realize that they are very busy and get a lot of emails. So make sure that your post:
- Is relevant to them and their audience
- Will actually add value for them
- Is epic
I wouldn’t send an email to influencers about every blog post you write. Only send it if your post is exceptional.
Pro Tip: Influencers will especially like hearing about your blog post if they are mentioned in it. One of the best ways to get their attention is to quote them or link to their website in your post. They will be much more likely to actually read and share your post if you are giving them link juice and traffic.
To recap, my process is:
- Create branded images
- Schedule tweets to go out
- Write and schedule Facebook and LinkedIn posts
- Share on Pinterest group boards
- Email a description of your post to your email list and invite them to read it
- Email influencers and let them know about it