You want to have your own product or course so you can start making more money with your blog.
And you'll like to do it quickly, but…
…how do you think of a great idea?
Here's the dealOpportunities to find an idea are everywhere, you just have to keep your eyes open.Click To Tweet
Not too long ago Facebook was strictly for connecting. Then things changed, and Facebook advertising burst upon the scene, along with tons of products on how to market on Facebook.
Same thing with Pinterest – a few years ago, most people had never even heard of Pinterest, yet now there are all kinds of courses on how to make money or build a larger audience using that social medium (I should know, I own two of them!).
So how do you create a great selling product or course quickly?
Use this proven method
One Problem – One Solution – One Day
Just please promise me…
…that you'll forget about making an all-encompassing product of 250 pages with 37 videos or a “signature” course.
Why? Because those big products take SO much time to put together that you'll lose your enthusiasm.
Think of moving a massive army from one place to another – it can take weeks. Now think about a single fighter jet – with airborne refueling, you can get that plane anywhere in the world in a day.
By being fast and light on your product creation feet, you can get this done quickly.
Are you ready to make your first (or next) product, course or program?
The first step is to look for problems that your readers have – and when you find a good one – figure out the best solution.
Then make the product in ONE sitting. Sometimes one sitting means you sitting down and writing out the product or spending the time recording the videos in one day. Other times it means outsourcing the work to your favorite outsourcer.
So why do it in one day?
Because the more time you give yourself, the less likely it is that you will ever finish.
But if you tell yourself that you're not going to get up from your desk until you finish the product or the course outline or the first video, guess what happens? You cut out all the fluff and all the excuses, and you take rapid fire action.
And what happens when you cut out the fluff?
You give your customers actionable material they can use immediately. It's a better product or course because it gets them results faster. And the better their results, the more likely it is that they'll want to come back to you and see what else you've got.
Something else great happens as well when you make your product in a single day. Because you're acting on your product idea WHEN you have the idea, you're at your maximum enthusiasm for the project. This will fire synapses in your brain and make new connections that find new solutions like you're a wizard. In fact, you will likely astonish yourself at just how good your new product/course/program is.
So, how do you start?
First present the problem you're going to solve and how much better your customer will feel when it is solved, then give them the solution.
Step 1, do this. Step 2, do that. Use pictures, screen captures, videos, whatever it takes to clearly show them what to do. Remember…you're solving one problem with one solution. (Not 100 solutions – that just confuses everyone). One problem and one solution.
How do you come up with your best solution to the problem your readers have?
Use Your Job Experience
Do you have a particular skill, expertise or career experience that people would pay to learn more about? Maybe you've managed and led corporate teams to accomplish extraordinary things. Or maybe you were the best chef in the city. Whatever your job experience, there might be people out there who would gladly pay to benefit from it.
If there is a topic you want to know more about, there is no faster way to become an expert than to teach it. You'll find you learn 10 times faster when you're teaching others, and you can do the teaching over the Internet via webinar, podcasts or even by email. Once you've finished teaching your course, turn your outline and content into an info product, and add the recordings to it for an easy $97 or $197 product
If you're looking for fresh ideas, take a course in your niche and use it as a jumping-off point to create your own product.
Use Your Life Experience
Did you successfully get your children through the terrible 2's or the dreaded teenage years? Do you have some great advice to offer other parents? Then you've got the makings of a product. Did you lose weight? Did you get in shape? Did you go from deep debt to deep pockets? Life experience can be used to create hot selling products, and because you've lived the information, it's really easy to impart it to others.
Write About a Process
Perhaps you built an electrical business from the ground up, or you bought a business and turned it from a losing proposition into a money-maker. Whatever the process, there is a good chance others are more than happy to learn from your mistakes and take advantage of the many shortcuts you can show them.
Write About Your Hobby
If you've got a hobby you love, odds are there are others who love it as well. Do you collect baseball cards? Do you paint? Do you collect old books? Whatever it is, find a way to use your knowledge to help others with the same interest.
Find a Need and Fill It
Ask your readers and customers what they want to know, and create a product that fills that need. For example, one lawyer kept hearing from his business clients that they wished they had an easy reference for business law basics so they wouldn't have to call the lawyer with every question they had. He wrote the product and sold thousands of copies.
Narrow Your Niche
Maybe you've already got a topic for your next product, but there are too many competitors selling the same topic. Narrow the focus of your topic so that your angle is different from all the other products. For example, you want to write a book on growing roses, but there are hundreds of books out there already on that topic. Narrow your focus to growing roses on a patio (for apartment dwellers) or growing roses in harsh northern climates and you've probably got a winner.
Keep Your Eyes Open and Your Brain Active
Watch for things that spark your interest and ask lots of questions and you'll find topics everywhere – you just need to learn to spot them. For example, when you're having a conversation or listening to the radio, ask yourself “Where is the product in this?” You'll be surprised by the wide variety of answers you get – often times they're things you normally never would have thought of.
What's the bottom line?
Using the “one problem – one solution – one-day” method, you can have your next product completed today. Or tomorrow. Or this weekend.
So go ahead and create your next product, or your first product, right away. Remember, solve one problem with one solution. And have fun doing it!
This infographic was made with the Infographic maker Venngage.