Have you noticed how much SEO has changed in the last few years? There have been algorithm updates, more optimization options, and even videos have their place in SEO now.
Lucky for us bloggers, good SEO now has a lot more to do with great content marketing than it does with keyword optimization. .We’ve always known that the point of content marketing is to not only help our readers find us but to make them want to come back again and again. And Google finally agrees.
Do you podcast as a part of your content marketing plan?
If not, you should definitely check it out. It is a great way to create more blog content, and it will also help you with your SEO.
Did you know that Google and other search engines like it when your blog includes value-added content, like images and video?
Podcasts and audio are counted as value-added content, too, which basically means that they give your readers more relevant information in a different format.
But don’t stop at just adding audio to a blog post – make sure that your podcast is really helpful to your audience. To get started with podcasting, put together great interviews that provide further insights on your blog topics.
Get More Social Signals
According to the Pew Research Center, 20% of U.S. adults over the age of 12 listen to at least one podcast a month.
That is a LOT of podcast listeners! This number has risen since 2008 and is expected to keep going up even faster.
When listeners share your podcasts on social media, they send social signals to search engines, which can help your blog’s SEO ranking and performance.
So make sure that your podcasts are easy to share. I use Social Warfare as my sharing plugin, and I love it.
The SEO of Your Podcast
Not only will your podcast help your site’s overall SEO, your podcast and podcast page itself could also do well on Google. One important way to increase your rankings is to upload your podcast onto directories like iTunes or Google Play.
Did you know that YouTube is the second most popular search engine in the world?
Sometimes you just want to watch a video instead of reading an article. It’s the same thing with podcasts – people may be looking for information they can listen to rather than read.
Make sure that every time you release a new podcast episode, you also include a transcription of the recording.
Don’t have time to transcribe a long podcast? Hire an affordable agency like Speechpad Transcription Services to take care of it for you. When you add a transcription, you have double the content and a greater chance of ranking in SEO.
More Blog Traffic
Do you ever find yourself obsessively checking your blog stats?
Guess who else cares about your blog traffic? Google. And having a podcast is a great way to get more blog visitors.
When you get regular listeners on iTunes, Podbay, or Stitcher, those listeners will also come to your blog for the show notes. Your blog will get more traffic, which will make both you and Google very happy.
Of course, it does take hard work to rank well on those podcast networks, but that effort will be well worth it.
The Bottom Line
The bottom line is that podcasts can positively impact your SEO and be used to significantly improve your blog’s rankings.
But there’s no such thing as free lunch when it comes to SEO. (Sorry.) If you want to get great results from your podcast, you’ll need to work for it.
Follow these guidelines:
- Produce a high-quality podcast that is tailored for your audience
- Make pages for your podcast episodes that include show notes and transcriptions
- Submit your podcast to distributors like iTunes and Stitcher
- Make sure that your podcast is easy to share (I recommend Social Warfare)
Finally, don’t stretch your time too thin by making a lot of extra work for yourself. Creating a great podcast is a big task, so pace yourself and make sure it’s right for you.
Do you have a podcast? Have you considered starting one? Share your thoughts in the comments!