Every week this question pops up in my inbox about 800,435 times…
“Sue, what do you think about my idea of blogging about…?” (tells me what they are thinking of blogging about)”…any advice?”
No matter what the idea is, I always ask “What are you going to sell if you blog about that topic?”.
This question stumps more than 50% of the people that ask the “What do you think…?” question.
If you don't know what you are going to sell, why even start a blog on that subject? You DO want to make money, right? (and it's perfectly OK if you don't.) But you do, don't you??
And if that entails picking just one niche/topic, so be it.
That doesn't mean you have to stick to that topic/niche/audience the rest of your life. Most of us don't.
Take Me, For Instance
I started out with a stress management blog. I was struggling with a ton of stress in my corporate sales management career. So much stress that I got physically ill.
So I took some time off and wrote a book so I could help other women under stress (that is still on Amazon to this day and free with Kindle Unlimited). Stress Management Decoded: The Practical Path To Inner Peace For Busy Women.
After I wrote the book, I decided to take (very) early retirement to work on my health issue. So, to fill the time, I started a blog on stress management. Right from the beginning, I knew I was going to sell something that helped their stress to my working Mom audience.
I came up with a 4-week video course about reducing stress for busy women. But it wasn't quite as easy as it sounds.
The first 4 months of blogging I made nothing. $0. Nada.
Not until I got a great coach in my life did I make money with that blog.
I hired a coach the third month of blogging and in the fifth month…
…I made $5,400 selling that 4-week video course.
I blogged about stress management and sold that course for 3 years and loved every minute of it.
Then I Decided To Do A BIG Pivot
I was getting more emails from people asking me how they could successfully blog rather than asking about their stress at work.
So, I decided to switch niches.
I went to my coach at the time, Yaro Starak, and he said something I didn't expect him to say.
He said “Go for it, Sue, but buy your next blog on Flippa. You know how much work it is to start a new blog. Get a head start this time. And, by the way, I have an eBook on this exact subject that you need to read”.
Needless to say, I grabbed his book and read it that evening. The next day, I was on Flippa investigating blogs. (If you are reading this, and decide to just pop on over to Flippa and check it out, just realize you will not sleep for a solid week. (YOU HAVE BEEN WARNED!)
After a week of sleeping 3 hours a night, I owned a new blog purchased from the most delightful Australian woman, Annabel Candy. She had two blogs and decided to keep her travel blog, Get In The Hot Spot because Coca-Cola had just sent her entire family on a free trip to China!
After 3 months of working exclusively on Successful Blogging, I sold my stress management blog (yes, on Flippa) and have never looked back!
So, you can do what I have done and just pivot.
There is a big difference between giving up and pivoting. Pivoting is as easy as changing:
- your focus on your topic (for example, from attracting more traffic to making money with your blog)
- your brand (colors, fonts, graphics to appeal to a different audience)
- who your target audience is (from busy working women to coaches, authors, speakers, bloggers and small business owners)
- changing the format you deliver your information (for example, blogging to podcasting)
- or it can be even grander – like totally changing your domain, your target audience and what you sell. (stress management to teaching how to blog)
…a lot of the time, the blog you start with isn't the blog you end up with.
Don't be afraid to pivot. Go with your gut. Yes, you may make mistakes – it's OK.
Just do it – doing something and screwing up is better than just thinking about doing something and never acting. You'll learn from your mistakes.
And keep at it because you CAN make money with your blog.
I'd Like To Issue You An Invitation
If you're tired of blogging all the time and not making a dime, there is nothing more satisfying than earning your first $1000 and doing that with a formula that you can repeat over and over to make bank with your blog. That's just what my clients do in Profitable Blogging Simplified.
Here's what Marina said:
Just wanted to let you know that I just closed my launch for my online course and got 14 people to sign up at $197 so I am pretty excited about it!
Jenny saw repeat sales day after day:
Sale #5 came in today! I’m speechless!! Your system works amazingly!
Profitable Blogging Simplified is the 3-month small group coaching program that teaches you to make your first $1K blogging. I guide you through the program step-by-step, hold your hand, keep you accountable and cheer you to success.
Because I want to make it easy for you to learn the skills you need to grow your audience, launch your offer, and make sales.
P.S. Enrollment is now open for Profitable Blogging Simplified. It's your ticket to making bank with your blog. Your first (or next) $1K awaits because when you join, you will get everything you need to boost your bottom line!