Can you really grow your blog traffic without generating more content?
Most bloggers think that by posting more contents on their blogs, they can increase their traffic. To get more visitors, you don’t need to churn out content daily. By using social media effectively, anyone can increase their traffic without adding new content.
If you are looking for proven ways to drive traffic to your blog, social media can be the key.
Getting traffic from social media is not a rocket science. Even if you’re a new blogger, social media sites like Facebook, Twitter, and Google+ will send you a lot of traffic if you’ve engaging title and appealing images.
But increasing social shares on your blog posts is difficult if you simply publish content without promoting it well. There’s no “you build it, they’ll come” formula out there, you have to reach out to others if you want to increase your blog exposure.
Why you need to focus on increasing your social shares?
Whether you agree it or not, social shares on your posts impact your SEO. If you want to increase your website search traffic, focus on increasing overall social shares and it will boost your search rankings.
So are you interested in getting more shares from social media sites? Let’s dive into the details
#1. Using Portent to create irresistible headlines
According to Copyblogger, 8 out of 10 people will read your headlines, but only 2 out of 10 will read the rest.
It also means, 80% of people will decide whether to read your blog posts by just looking at your headlines. If your blog post titles don’t grab their attention, they are gone!
Writing attention grabbing headlines is the most effective strategy to getting more exposure on your blog posts. If you want to get more clicks from social media sites like Facebook and twitter, you have to create magnetic titles on your blog posts.
So how to create stunning headlines that will make your audience click?
Here’s a simple hack to create mesmerizing headlines for your blog posts.
Use headline generators like Portent.
It's a great (and free) tool to generate a lot of content ideas for your blog posts. Just enter a keyword of your choice and you'll come up with lots of great headline ideas.
For instance, I entered a keyword “SEO marketing” and I came up with a fantastic headline “The 11 Best Resources for SEO Marketing”.
If you’re not satisfied with the headline ideas, keep refreshing the button next to the keyword, and you’ll be returned with amazing headlines.
Sounds cool and easy, right?
Now, coming up with amazing blog post headlines to increase your social shares isn’t difficult anymore!
#2. Less is always more
Did you know that using 2 to 3 sharing buttons (instead of using every social button under the sun) will boost your social shares?
If you give too many options to your blog readers, they choose nothing!
The less options you provide the more you’ll get. So if you want to get more shares on your posts, only use 2 to 3 social sharing buttons on your posts.
Most bloggers give their readers almost every social media button to share their stuff hoping that they can get more social shares from each and every single post. In reality it won’t work. You’re just irritating your readers by giving too many options and you’ll also making your site loading time slower (which is one of the crucial ranking factors in Google).
So when you’re working on increasing your social shares, only use 2 or 3 social media buttons where you are really active. I use Facebook, twitter and Google+ actively and I display only these 3 social sharing platforms for my readers to share and it always works great for me.
Pro tip: Install a WordPress sharing plugin like Sharebar, WP Socializer or Digg Digg to easily integrate social media sharing buttons like Facebook, twitter etc. Sue likes Social Warfare and has it on this site.
#3. Create content that attracts more social shares
Using content research tools like Buzzsumo helps you find out the most sharable contents on your niche. Here’s how to use Buzzsumo to find the most popular content.
Enter any keyword related to your favorite blog topic on Buzzsumo, and you’ll come up with the most shared content around it.
Once you find the most popular content that got more social shares and links, make that piece of content even better by providing more details and adding extra images etc. This strategy is also known as Skyscraper technique generally works well if you have great content published on your blog.
Once you’ve created the best piece of content by using Buzzsumo, you can ask the people who shared the stuff before to increase your overall social shares. Again, Buzzsumo helps you find out who shared the content that is popular in your niche.
To increase your social shares, make sure to write really top-notch content that solves your readers problems. Also use data and provide detailed articles to increase your social shares.
#4. Use Buffer to find the best times to share on social media
One of the most effective ways to increase your social media interaction is to share quality links with your fans and followers. The more time you spend on finding and sharing top-notch content related to your niche, the more quality followers you will get and the number of tweets and shares will also increase.
When it comes to finding and sharing on social media, it usually becomes a daunting task to find great stuff in your niche. But you can use few social media power tools like BufferApp for scheduling your posts in advance. You can also schedule the top content related to your blog topics. It’s also free to use (although they’ve paid version that has more advanced features).
One amazing feature that I like most in Buffer is that it will discover the best time to post on social media by analyzing your earlier tweets and shares on your social media profiles.
This will make sure that you’re sharing your tweets and links on social media sites at the perfect time to get more exposure and increase your overall shares as well.
Here's when to share your links on social media to get more social shares and exposure.
Final thoughts on getting more social shares on your blog posts
Hitting “publish” button won’t get you more social shares. You have to go out and spread the word.
If there’s only one thing that can bring you more results from social media, it is your headlines. Writing award-winning headlines on your blog posts brings more people attention from social media sites. So learn to write captivating headlines to get more social shares from your blog.
Whenever you are promoting new content on social media, ask for shares. By simply asking for retweets, you'll get 4 times more retweets. But don't beg, only ask for retweets or shares when you have created something really spectacular.
So don’t be afraid to ask for shares when you’re promoting on social media. Use hashtags wisely. Hashtags became really popular on social media sites like Facebook and twitter. Don’t go overboard though; using 2 to 3 hashtags on every post you share on social media can bring you additional visitors who are interested in your stuff.
Also make sure to post on social media at right times to get more exposure for your blog posts. And make it easy for your blog readers to share your content on social media by placing social sharing buttons at the top or bottom of the post.
So what’s your favorite tip to get more social shares? Do you recommend any social media tools for beginners to increase their social shares? Please leave your thoughts in the comments.