4 Lesser Known Ways to Get More Shares on Social Media

social shareCan you really grow your blog traffic without generating more content?

Most bloggers think that by posting more contents on their blogs, they can increase their traffic. To get more visitors, you don’t need to churn out content daily. By using social media effectively, anyone can increase their traffic without adding new content.

If you are looking for proven ways to drive traffic to your blog, social media can be the key.

Getting traffic from social media is not a rocket science. Even if you’re a new blogger, social media sites like Facebook, Twitter, and Google+ will send you a lot of traffic if you’ve engaging title and appealing images.

But increasing social shares on your blog posts is difficult if you simply publish content without promoting it well. There’s no “you build it, they’ll come” formula out there, you have to reach out to others if you want to increase your blog exposure.

Why you need to focus on increasing your social shares?

Whether you agree it or not, social shares on your posts impact your SEO. If you want to increase your website search traffic, focus on increasing overall social shares and it will boost your search rankings.

So are you interested in getting more shares from social media sites? Let’s dive into the details

#1. Using Portent to create irresistible headlines

According to Copyblogger, 8 out of 10 people will read your headlines, but only 2 out of 10 will read the rest.

It also means, 80% of people will decide whether to read your blog posts by just looking at your headlines. If your blog post titles don’t grab their attention, they are gone!

Writing attention grabbing headlines is the most effective strategy to getting more exposure on your blog posts. If you want to get more clicks from social media sites like Facebook and twitter, you have to create magnetic titles on your blog posts.

So how to create stunning headlines that will make your audience click?

Here’s a simple hack to create mesmerizing headlines for your blog posts.

Use headline generators like Portent.

It’s a great (and free) tool to generate a lot of content ideas for your blog posts. Just enter a keyword of your choice and you’ll come up with lots of great headline ideas.

For instance, I entered a keyword “SEO marketing” and I came up with a fantastic headline “The 11 Best Resources for SEO Marketing”.

If you’re not satisfied with the headline ideas, keep refreshing the button next to the keyword, and you’ll be returned with amazing headlines.

Sounds cool and easy, right?

Now, coming up with amazing blog post headlines to increase your social shares isn’t difficult anymore!

#2. Less is always more

Did you know that using 2 to 3 sharing buttons (instead of using every social button under the sun) will boost your social shares?

If you give too many options to your blog readers, they choose nothing!

The less options you provide the more you’ll get. So if you want to get more shares on your posts, only use 2 to 3 social sharing buttons on your posts.

Most bloggers give their readers almost every social media button to share their stuff hoping that they can get more social shares from each and every single post. In reality it won’t work. You’re just irritating your readers by giving too many options and you’ll also making your site loading time slower (which is one of the crucial ranking factors in Google).

So when you’re working on increasing your social shares, only use 2 or 3 social media buttons where you are really active. I use Facebook, twitter and Google+ actively and I display only these 3 social sharing platforms for my readers to share and it always works great for me.

Pro tip: Install a WordPress sharing plugin like Sharebar, WP Socializer or Digg Digg to easily integrate social media sharing buttons like Facebook, twitter etc. Sue likes Social Warfare and has it on this site.

#3. Create content that attracts more social shares

Using content research tools like Buzzsumo helps you find out the most sharable contents on your niche. Here’s how to use Buzzsumo to find the most popular content.

Enter any keyword related to your favorite blog topic on Buzzsumo, and you’ll come up with the most shared content around it.

Once you find the most popular content that got more social shares and links, make that piece of content even better by providing more details and adding extra images etc. This strategy is also known as Skyscraper technique generally works well if you have great content published on your blog.

Once you’ve created the best piece of content by using Buzzsumo, you can ask the people who shared the stuff before to increase your overall social shares. Again, Buzzsumo helps you find out who shared the content that is popular in your niche.

To increase your social shares, make sure to write really top-notch content that solves your readers problems. Also use data and provide detailed articles to increase your social shares.

#4. Use Buffer to find the best times to share on social media

One of the most effective ways to increase your social media interaction is to share quality links with your fans and followers. The more time you spend on finding and sharing top-notch content related to your niche, the more quality followers you will get and the number of tweets and shares will also increase.

When it comes to finding and sharing on social media, it usually becomes a daunting task to find great stuff in your niche. But you can use few social media power tools like BufferApp for scheduling your posts in advance. You can also schedule the top content related to your blog topics. It’s also free to use (although they’ve paid version that has more advanced features).

One amazing feature that I like most in Buffer is that it will discover the best time to post on social media by analyzing your earlier tweets and shares on your social media profiles.

schedule

This will make sure that you’re sharing your tweets and links on social media sites at the perfect time to get more exposure and increase your overall shares as well.

Here’s when to share your links on social media to get more social shares and exposure.

Final thoughts on getting more social shares on your blog posts

Hitting “publish” button won’t get you more social shares. You have to go out and spread the word.

If there’s only one thing that can bring you more results from social media, it is your headlines. Writing award-winning headlines on your blog posts brings more people attention from social media sites. So learn to write captivating headlines to get more social shares from your blog.

Whenever you are promoting new content on social media, ask for shares. By simply asking for retweets, you’ll get 4 times more retweets. But don’t beg, only ask for retweets or shares when you have created something really spectacular.

So don’t be afraid to ask for shares when you’re promoting on social media. Use hashtags wisely. Hashtags became really popular on social media sites like Facebook and twitter. Don’t go overboard though; using 2 to 3 hashtags on every post you share on social media can bring you additional visitors who are interested in your stuff.

Also make sure to post on social media at right times to get more exposure for your blog posts. And make it easy for your blog readers to share your content on social media by placing social sharing buttons at the top or bottom of the post.

So what’s your favorite tip to get more social shares? Do you recommend any social media tools for beginners to increase their social shares? Please leave your thoughts in the comments.

Anil Agarwal blogs at Bloggers Passion where he is writing about topics related to blogging, SEO, affiliate marketing and email marketing. You can connect with Anil Agarwal on Google+ here.

Comments

  1. says

    Hi Anil! Portent is fun – even if it doesn’t always come up with the ideal title, it certainly stimulates the brain cells by giving it more to work with!

    By the way in pt.4 – you’ve mentioned optimal times to share on social media – do you mean all social media? Or just a specific one like Twitter?

    We’re all so content focused that it is very hard to let go of that notion! 🙂

    Thanks Sue!
    Vidya Sury recently posted…Tata #GenXNano Sanand factory Visit Experience #TheChosenOnesMy Profile

    • says

      Hi, Vidya,

      I always appreciate when you comment on my blog! We’ll see what Anil says to your social media question. I use Buffer App and they tell me good time to post on Facebook and Twitter.

      Thanks,
      Sue

  2. says

    Hi Sue, I am a regular reader of your posts and learnt a lot of new tactics to boost traffic and engagement with my readers.

    Today’s post is also a success path for me if I am using all these with my posts and I surely going to implement these tips in my next up coming post.

    I am a learner and daily learning lots of steps which un-intentionally I was ignoring but now I am going to change the way I blog.

    Thanks a lot for sharing such an interesting and helpful posts ever.

    Mohinder Paul Verma
    BloggingFunda – A Community of Bloggers

  3. says

    Hello Sue and Anil,

    Great article and advices; I totally loved them!

    I give in extra time deciding the headline as it is true and confirmed in this post that a headline is an indicator to snatch the attention of a reader whether he/she will click it and read it.

    Portent is the one of a best in headline generating tools.

    As for social buttons, you’re quite right. It is very much avoided strategy. The less is always more. The more we push for, the less we will get. So, I will definitely follow your advice showing up 2-3 social buttons for my experiment.

    Buffer is best of the best, for sure!

    Once again, great article, Anil! I am so happy to share it!

    ~ Adeel
    Adeel Sami recently posted…What Do You Actually Blog For?My Profile

  4. says

    Hi Anil and Sue,

    Good morning! Hope you both are having an awesome day!

    My favorite is Portent, your number 1 tip. I agree that your headlines matter as much as the quality content you provide your readers.

    Thanks for sharing about Buzzsumo, tried it just now and I think it’s awesome.

    Putting both in my favorites folder.

    Luna

  5. says

    Hi Sue and Anil,

    I totally agree with what Anil wrote in this guest post. I surely don’t believe in the “build it and they will come” notion. As soon as you plan on writing a post, it’s advisable that you use the 20/80 rule. 20 percent of your time should go to writing your post while 80 percent should be about promotion.

    Promote, promote, promote! On social networks, especially private groups, blogging communities and even consider paid advertising on mediums such as stumble upon and twitter’s sponsored ads.

    Great tips Anil
    Enock Machodi recently posted…Blogging Communities DemystifiedMy Profile

  6. Marta says

    Great article, although it’s not true that by increasing social media shares you’ll improve your website rankings. While social media shares can indicate a profile’s authority and influence, they don’t have a direct impact on your website rankings. The social rankings can, however, have an impact on the content of your search results and this is because social media profiles often rank top, above the actual sites.

  7. says

    I love Portent – just started using it and, even though some of the titles are kind of silly, I usually can craft a good one from their ideas. As far as when is the best time to post – being on the West Coast, it varies. I think much of it is trial and error, especially if your Ideal Clients live in several time zones. That’s why I use Hootsuite – I can repeat my tweets throughout the day and not look like an idiot. Thanks for sharing your recommendations.

    • says

      They are outrageous headlines, right? But they get us thinking in creative ways.

      Thanks for the great ideas about posting times, Laurie!
      Sue

  8. says

    Wow, Portent was amazing. I’ve shared it with some blogger friends. As a newbie, I have noticed a few earlier posts with confusing titles that definitely didn’t get the traction that other posts did.

    After hitting publish, can you change a blog entries title?

    And based on your recommendations, I removed the social sharing button for email – no one ever used it anyway!

    Thanks again.

    • says

      Hi, Diane,

      Yes, you can change a headline of a blog post after you publish it but DON’T change the URL or you don’t keep the links that were potentially created.

      Thanks for your comment and question!
      Sue

  9. says

    [ Smiles ] I am in agreement with everything else, except having only three social buttons.

    Why?

    Because, that would be taking it for granted, that the reader is a member of only those three (or one of those three) social networks that we have on our blog.

    There are those who do not have a Facebook account, or a Twitter account and may choose to share posts with their friends via Pinterest, etcetera.

    Having more social buttons available, should enable the reader more options of finding the social network that they are a member of.

    If I am unable to find the social media button; the one that belongs to the social media that I am a part of, there is no way that I would be able to share your post.

    Please do not perceive my comment the wrong way.

    Despite the slight difference in opinion, I still think that you are a marvellous blogger.
    Renard Moreau recently posted…Is Coffee Really A Dangerous Beverage?My Profile

    • says

      Hi, Renard,

      It’s totally up to each blogger to decide what to do with their social media buttons. I always appreciate your comments and point of view!

      Sue

    • says

      Hi Renard,

      If a reader really likes your post so much so that he wants to share, he will definitely do so even if you don’t give them any social sharing buttons.

      Using less social sharing buttons always bring you great results, I’ve personally tested it and it also reduces the clutter and increases your website speed.
      Anil Agarwal recently posted…How to Start A Fashion Blog: Step by Step Guide for BeginnersMy Profile

  10. says

    Hi Anil

    I just had a ‘doh’ moment when I read your post! #2 is so obvious (now that you’ve kindly pointed it out)!

    I couldn’t even pause to write a comment here – I had to rush and put it into action straight away. An obsolete share button has now been deleted – I hadn’t even noticed that I had that ability with the plugin I use as it’s hidden unless you hover over a particular area. It’s all sorted now though.

    Haha – I love posts like that! Thanks Sue and Anil.

  11. says

    Hi Sue,

    Awesome post again. I have also tried Portent and it is very useful tool to generate catchy headlines.

    Regarding best time to post, I never considered time. Well, I think I really should see what time is best for me to post on social media so that I can get more shares.

    Thanks for the post.
    Dina Destreza recently posted…Outsourcing Can Do Much More Than Cut CostsMy Profile

  12. says

    Excellent point on #2 – offering too many choices can paralyze readers. I am going to test this idea on my blog. Thanks for the tips.

  13. says

    Hi Sue Anne,
    Your guest author did a great job and gave me lots of ideas.
    I especially like the idea of using Portent. I have been using CoSchedule’s Headline Analyzer. Is Portent preferable? If so, why?
    Thanks for the article.
    Janice
    Janice Wald recently posted…The Inspire Me Monday Linky Party 39 – 41My Profile

    • says

      Hi, Janice,

      Neither headline generator is preferable – they just give you ideas that will attract your reader. That’s all you need your headline to do – get your ideal reader to read the blog post. So use whichever one gets you the best results.

      Thanks for your comment and question!
      Sue

  14. says

    I find I get the most bang for my sharing buck through Facebook and Pinterest. It’s amazing to me how a little sharing goes such a long way. And thanks so much for the info about Portent. I had never heard of it before.
    Karen recently posted…Spent $3.25 and Made $29.85 on eBayMy Profile

  15. says

    Hi Anil & Sue,

    Some great stuff here.

    I really need to get on Buffer and start sharing at better times. I almost always share my new posts at the start of the day, and then nothing for the rest of the day.

    And despite having 100+ posts published on my blog, I have literally never shared a post except for the first day it went live.

    (Absurd, right? I’m missing out on hundreds if not thousands of additional weekly shares and visitors)

    But — it gives me something to work on, so that’s positive.

    Great job on this post, Anil!
    Brent Jones recently posted…5 Terrific WordPress Plugins to Boost Your Social SharingMy Profile

    • says

      Buffer is great – share your older posts every day, Brent!

      Thanks for your comment,
      Sue

    • says

      Hi Brent,

      Buffer also have a feature called “best time to post” so what it does is, it finds the most optimal time where your twitter followers are engaging with your tweets and allows you to post at that times 🙂

  16. says

    Portent is a great tool – I’ve also found that both Advanced Marketing Institute’s Headline Analyzer and CoSchedule’s Headline Analyzer (mentioned in another comment) optimize for social sharing.

  17. says

    Great suggestions and I love Portent and Coschedule too, as well as the title generator from “Tweak Your Biz.”

    But Portent definitely is the most fun! I always start there when I’m stuck and go to the others if I have a half-formed idea.

    Just about every copywriter I know has a list of headline generators along with their swipe files!

    And you’re right about “Less is More.” (Are you using any particular sharing service? I\’ve been with Shareholic, probably too long.) When I started I thought it was cool to have a big list of buttons down the side, even if nobody knew what half of them were. 😉

  18. says

    Hi Anil and Sue Anne,

    Definitely, portent is one of the best tool for generating headline!

    Yes, headline plays great value when we think about getting more share and click!
    We need to make blog post headline more attractive to get readers attention. I got good results by implementing this great strategy and also wrote an article on my blog!

    And i agree with you Anil bro that, using 2 to 3 social sharing buttons on our posts we can get more social share. It doesn’t make any sense to use share button line crazy! Only proper placement can get you good result!

    However, very informative article.
    Thanks for sharing. Keep it up.
    Have a nice day!
    MINHAJ UDDIN recently posted…Explode Amazing free website traffic now! – Grab 50+ Headline TemplatesMy Profile

    • says

      Hey Minhaj,

      Glad you find my guest post useful. Please let me know if you’ve any questions. Thanks for stopping by!

  19. says

    Hi, Anil

    I’m a new SuccessfulBlogging reader.

    Thanks for announcing Portent.

    I played around with it for a while and found it amazing. It’s quite good for snacking post ideas and working titles.

    Until now, I had thought having many social share buttons on my blog is the best, never knew it weighed on a blog’s speed. Thanks for notifying web readers.

    Still trying to figure the difference between Hootsuite and Bufferapp. I’m a fan of the former and have only but paid little attention to Bufferapp. Hope to try my hands on it, too.

    Thanks for sharing, Anil

  20. says

    Hi Anil,

    Great to see you here, you’re doing an excellent job.

    Coming to your post, it’s just awesome, I’ve enjoyed reading it. I agree with all of your 4 tips to grab more social shares and yes, I aware of the Portant title generator.

    Buffer is the best tool to schedule the posts to spread in social media. I really like the Skyscraper technique, I’ll implement for sure.
    Nirmala recently posted…Why And How To Find Social Media Mentions?My Profile

    • says

      I use Buffer App, Vineet, and you can share everything at once.

      Thanks for your question.
      Sue

      • says

        Hello Sue,

        Thanks for the revert.

        Many places I saw people recommending Buffer, but when I login into it, I think I can only share at Facebook, Twitter for Free A/C.

        Im I right?
        What all Social Networks we can share with 1 Click, on Free A/C?

        • says

          Also Google+ can be shared on the free Buffer App and Pinterest if you buy the $10 business version.

          Thanks for your question.
          Sue

  21. says

    My tips when I share something on social media sites are choose the right time when most of my fans or followers active on the account. I’m not use any tool to check, just post in many range of time to check the best time frame.

    Moreover, if you write interesting short description that users love to read when they see, the percent of retweet or share is higher.
    Daniel recently posted…I want to fix Your connection is not private error in Google ChromeMy Profile

  22. says

    It took me AGES to read this post – I was too busy testing out the tools!! I LOVE Portent – even if it doesn’t come up with the ideal title, at least it generates titles that get me thinking! And Buzzsumo showed me that almost anything I write about travel in Australia that’s off the beaten track will probably be unique content 😀

    Thanx for another great article that’s really helpful!
    Red Nomad OZ recently posted…Larrikins, Landscapes and Loos! Lyndhurst South AustraliaMy Profile

  23. says

    Hey Anil, Sue,

    Great post. Portent is great fun – thanks for the tip! Looking forward to writing my next post it suggested: Darth Vaders Guide to Content Marketing 😉

    I just wanted to clarify your point #3.

    You don’t just want to add to the post as is, but rather take the info it provides and totally rewrite it from your POV or give it your twist, all whilst adding extra value to it. That’s how to truly create a ‘skyscraper’ post that works 🙂

    Using the ‘skyscraper technique’ to gain more social shares won’t always work in my experience.
    While it’s great for obtaining backlinks from other sites due to it’s longer content and ability to rank higher than the original post on SERPs for many keywords, the fact that you’ll be making the post longer can reduce the amount of people reading it (or all of it, and in turn reduce the amount of people sharing it.

    Looking forward to the next post.
    -Peter

  24. says

    Hi Sue,

    Another aweosme guest post from anil. Social media is now an terrific way to drive smart amount traffic. I enjoy your tips on less is better. You are right i seen where so many social sharing button has there less share comes.

    I also agree title is most important part of an blog. It takes attention from audience more. Thank you for your tips on when to share post on social media to get more social share. Brilliant article on sue’s blog as before.

    Kind Regards
    Yasin Rishad
    Yasin Rishad recently posted…SEnuke XCr Review Best Google Friendly Automated Backlink SoftwareMy Profile

  25. says

    Hi Sue,I read through your article, thank you for the tips! I will have to revisit the 3 button recommendation on my own site. As for the social media, that will definitely have to be a goal. Thanks for the extra tools. Have you ever used Headline Analyzer? In essence, it grades your title.Thanks, Jeanne

  26. says

    Thanks for posting such informative and useful post.

    Fully agree with the third point of your post “create content that attracts more social shares”
    Creating epic and mind boggling useful content is a must these days. If your content is epic, your readers are much more likely to share it.

    Creating roundup posts can also be a good option to attract social shares like magnets.

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