Why is social media so powerful?
It’s the perfect branding tool!
Think about it:
Facebook, Pinterest, Instagram… They are all-powerful tools you can use for building your brand so that your fans can find out more about you, your blog and what you stand for.
You know this to be true.
At the same time, I see bloggers miss out on so many opportunities on social media because they’re not branding themselves properly.
Today, we’ll look at 5 specific ways branding through social media can help you leverage your brand.
Take note of these tips. Otherwise, you might alienate your fans and ultimately, leave money on the table.
1. Use the right platform
First things first:
You do not need to be on all platforms to build your brand.
In fact, you shouldn’t when you’re first starting out. You’ll only spread yourself thin.
Instead, identify one or two platforms that are most important and relevant for your brand.
For example, Pinterest is an excellent resource for bloggers. It’s visual and it drives traffic.
Or maybe you serve your audience best on LinkedIn or Instagram.
To determine this, ask yourself: “Where does my audience hang out? Are they in the B2C or B2B space? Are they mommies? Are they fashionistas? Or maybe marketing consultants?”
Here’s a quick overview of each platform:
Pinterest – most users are women. It’s perfect for you if you have a visual blog and write about things like interior design or fashion. Keep in mind that its male user base is growing!
Facebook – as you probably know, this is the biggest platform. Most brands will find their audience here, but remember that Facebook is limiting its organic reach.
Instagram – this is the perfect platform for visual brands. For example, if you write a beauty, fitness or fashion blog, this is the place to be. Users tend to be younger than on the other platforms.
Twitter – Twitter is popular among journalists and bloggers. It’s a great platform to build relationships with most other bloggers.
LinkedIn – LinkedIn is used by middle-aged professionals.
2. Use the same visuals on all platforms
Your visual brand should be uniform to make it instantly recognizable.
Your logo, fonts, images, colors… They should all be there to support your brand and how you want people to perceive it.
That’s why it’s incredibly important that you use the same images on all platforms.
For example, let’s say you mainly use Pinterest and Twitter.
In that case, you’ll want to brand your profiles on both platforms the same way with the same visuals.
3. Use your brand voice
Your brand has a voice.
For example, it can be conversational, funny, witty, or serious, depending on your target audience and goals.
Consider carefully how you position yourself on your social media platforms.
Everything you post and every conversation you have on the platform should align with your brand’s voice and tone.
4. Be consistent
To grow your brand, you need to be consistent.
How else can your audience trust that you deliver and live up to their expectations?
If you keep consistent, your fans will feel like they’re a part of your brand and story. Eventually, this helps you build relationships with them.
On social media, you need to be consistent with the kind of content that you post, like visuals and voice.
Timing is also important. Determine when you post so that your audience knows when to expect your content.
5. Share valuable, relevant and sharable content
Last but not least, I’m guessing that you want your audience to associate your brand with high-quality content that they love to share and consume.
That’s why you need to create content that’s both relevant and valuable.
But how do you know what content it is that your audience wants?
Research the social media platform to see what others in your space are talking about and what’s popular.
Start curating similar content that fits your brand.
Over to you!
We’ve looked at 5 different ways in which you can build your brand on social media.
Now you know that you should use the right platforms, be consistent with your visuals, brand voice and content and share content that your audience wants.
Implement what you’ve learned to build your blog’s brand on social media.
Let me know in the comments: Which social media platform is most relevant for your brand? How do you intend to use that platform to grow your brand?
Camilla is a freelance digital marketer & enthusiastic about all things social. Now and then, she gets nerdy about helping you optimize your performance.