Remember how I went to bed with Seth Godin last year? I've been at it again.
But this time he let me down. At least to begin with.
The problem was that I decided to read his book Linchpin: Are You Indispensable? backwards. Mainly because I don't get it. The title bothers me. You see I don't want to be a linchpin. I want to be free. I don't want to be a linchpin, I just want to be me.
Being a linchpin sounds scary, it sounds like someone who's needed so badly if they're not around the whole world will fall apart and that's not what I want at all.
I'm a mum. My job there is to teach my kids and raise them to leave the nest and be independent. I believe that the mother whose kids stay tied to her has failed at her job.
I used to be a teacher. Same story there. My job was to teach my students good enough english so they could communicate effectively when I wasn't around.
My Business Goal
As a web and blog designer my job is the same. I don't want to be a linchpin. I want to design blogs and websites which people can take control of and grow themselves. I want to empower you to take control of your own blog and business to get the results you deserve.
When I first posted my blog writing magic series I offered to help workshop people's about page and improve them. Big mistake. Most people got into it and did a great job of improving their own copy but some just wanted me to do it all. That doesn't happen in real life unless you hire me as your copywriter which is certainly an option.
But the main aim here on Successful Blogging is that I teach you everything I know so you can do it yourself.
My greatest desire is to empower other small business owners and writers so that eventually they won't need me at all. Most clients do come back when they need site updates or their business has outgrown their existing site, but mainly my clients get on with things themselves and we stay in touch through our blogs or social media outposts.
I like teaching people to do things for themselves because I believe everyone is capable of doing great things if they want to and there's no better feeling than actually doing something yourself and doing it well.
How I Achieve that Goal
But back to the book Linchpin. Reading a book backwards is not a good move because the first thing I learned about being a linchpin is that you have to give gifts to people and I'm already giving away as much information in these blog posts as I have time to.
Because there is only so much I can do with my time I wrote Successful Blogging in 12 Simple Steps as a way of empowering more people so that they can succeed online.
Successful Blogging in 12 Simple Steps different from other blogging books because I wrote it for writers and other creatives who struggle with technology so that they can compete and succeed on the Internet. I wrote it for small business owners like me because I love that the Internet allows us to compete fairly and successfully against much bigger businesses.
When I read Linchpin the right way round (from beginning to end, not backwards) I found plenty to motivate me and I definitely recommend you read Linchpin too (you can find it on Amazon here). I'll be writing more about the great things about Linchpin in another post.
But if you're into blogging and you're determined to succeed then do buy Successful Blogging in 12 Simple Steps because I know it will help you. It's available as an ebook or an audiobook/
If you've already read Successful Blogging in 12 Simple Steps then try reading something by Seth Godin. I love all his books even though the title Linchpin: Are You Indispensable? makes me uneasy the content is superlative. Read it. I'd love to know what you think.
What About You? What are Your Goals? What Do You Want to Do and Be?
But the real aim of this post is to get you thinking about what you do and don't want to do. To answer the burning question: What do you want to be? Because knowing the answers to those questions are steps in the right direction to helping you understand what your personal and business goals are and how blogging can help you achieve that.
My Mini Manifesto
I believe in empowering small business owners by setting up their website or blog and suggesting simple, smart and effective online marketing solutions so they can manage it themselves.
What's your business manifesto? Please share it below in one sentence. Do you want to be a linchpin? Or do you aim to empower people so they can eventually get along without you?