Every blogger’s dream (aside from making money) is to write a blog post that goes viral.
But all too often, the opposite happens. You write a post and it just sits there, gathering dust.
Or you put a lot of time and energy into tweeting it, pinning it, and sharing your post on Facebook – only to hear crickets. That’s because you haven’t done what you need to do to make it shareable.
In order to grow your blog audience and ultimately make money from your blog, your posts must be shareable.
That means that when people read your blog posts – people other than you, your Mom and your best friend – they will want to share them.
Not out of the goodness of their hearts, but because they want other people to read your posts.
So, how do you make your blog posts more shareable? It’s easier than you think.
1. Write Great Headlines
The most powerful way to make your blog posts more shareable? Write better headlines.
When someone sees your post on social media, the first thing they will notice is your headline. If your headline is interesting, your post is far more likely to be read and then shared.
So, how do you write a great headline?
A few basic tips:
- Use a number in the beginning
- Start with “How to”
- Make it crystal clear who the post is for
- Include the benefit to the readers
- Ignite curiosity
To learn more about writing great headlines, you can read this post on headlines or head over to the Coschedule Headline Analyzer. You can write in your headline ideas and get a score based on your word choice, length, and a bunch of other factors.
Write great headlines and watch your blog posts get shared way more often.
2. Use Beautiful Graphics
Social media is very visual. In fact, many social media platforms require that you use images in order to post on them at all (like Instagram and Pinterest).
Every time you create a blog post without a graphic, or even an infographic, you are missing out on an opportunity to have that post shared far and wide.
To maximize your post’s share-ability, create at least 3 graphics: one for Pinterest, one for Facebook/Twitter (you can make one for each if you have time), and one for Instagram.
While most of the platforms allow you to share graphics of any size, your posts are more likely to be retweeted, pinned, or liked if the graphics are created specifically for each platform.
If you use Canva, you can easily select the graphic size automatically. Or if you use a different program, you can create a template to quickly make graphics of the correct size.
Your graphic should include:
- Your headline
- A cohesive, branded look that goes with your website
- Your logo or blog URL
Once you create your different sized graphics, you can add them to your post and then set up plugins like my personal favorite, Social Warfare, or Yoast, to select which graphic gets shared on which platform.
3. Include Click-to-Tweets In Your Posts
One of the easiest ways to get readers to share your posts is to pull out interesting quotes and make them into click-to-tweets.A click-to-tweet is a link that, when clicked, automatically generates a tweet that your reader can send to their followers.Click To Tweet
2 great things about click-to-tweets:
- They provide a way for your reader to instantly share your post without having to write their own tweet. (Remember, the easier you can make it to share your post, the better.)
- You can include hashtags to make your tweet more searchable in Twitter – something that many readers will not think to do on their own.
To make a click-to-tweet in 3 simple steps:
- Pull out a memorable or shareable quote from your blog post
- Choose a hashtag that is commonly searched for in your niche
- Type out your click-to-tweet and use a sharing plugin like Social Warfare that allows you to generate click-to-tweets or go to the Click to Tweet website to create a URL to paste into your blog post.
Now your readers can generate and share a well-written tweet with the click of 2 buttons.
4. Get Sharing Buttons
This one is painfully obvious, but I am including it anyway because I still see many beginner bloggers forget to install sharing buttons on their blogs.
My favorite sharing plugin is Social Warfare (you can see it on the top of this post and below before the comments), but you can find many other sharing plugins for WordPress just by searching the plugin library.
The bottom line is you need to make it as easy as possible for your readers to share your posts. If they do not see sharing buttons on your blog, they will most likely not take the time to copy the URL and paste it into a social media platform. So do them and your blog a favor and put those buttons in there.
I like Social Warfare because you can customize the buttons to your blog brand colors. They also have options to only show sharing numbers once they reach a certain number. That means that when you have a low share count, your readers won’t be put off by it, but when you have a lot of shares, you will benefit from the social proof.
In addition, you can choose specific graphics to go out for each social media platform so your readers will automatically share the correct graphic with their followers.
Check out this in-depth article from CoSchedule on where to place your social media buttons
When your blog posts are shared more, you get the social proof of having high numbers next to your social media buttons. More people see your blog. Your email list and your audience grow faster. You get your ideas and your message out in the world. And you get closer to your goal of monetizing your blog.
So, if you want your blog posts to be shared by more readers, follow these 4 steps:
- Write great headlines
- Create beautiful blog graphics
- Include click-to-tweets
- Install social sharing buttons on your blog and put them in the right places
What do you do to make your blog posts more shareable? Let me know in the comments below.