Today's guest post is by my mentor, Tara Gentile
What would it take for you to grow your business to ten times its current size?
It might be an overwhelming question to consider. Most of the time, when we consider growing our business, we look at the next step: what’s the next step I need to take to continue to grow?
But sometimes you need to take more than one step. You need a giant leap.
This happened to me in my own business when I turned my previously 1:1 service into a six-figure product launch. Almost by definition, a service is a one-to-one offering. And, as anyone offering a service understands, there is a natural limit to how much your business can earn with one-to-one offerings.
One-to-one offerings are trading dollars for hours, and so at some point, you hit a limit: either the number of hours you can work in a day, the amount per hour people are willing and able to pay for your service or some combination of the two.
I successfully moved away from the one-to-one service model by starting my Quiet Power Strategy program, but I discovered after the fourth round that I was still limited. Up to this point, I had cut off the client limit at 15, which was the most I could reasonably coach without driving myself crazy. But I wanted to be able to sell more spots in my program.
I knew I had two choices: dilute the program by offering less personalized coaching, or invest in my infrastructure.
What Is Infrastructure?
Infrastructure generally means the organizational structures necessary to keep a society, operation, or enterprise running. For a town, infrastructure includes roads, sewer lines, and electricity, as well as the systems of governance like a city council, mayor, aldermen, etc.
For a small business, infrastructure can mean anything from setting up your online shopping cart to hiring team members, to the ways in which you deliver your products.
As I was preparing to run my business training program for the fifth time, I realized I was missing a vital piece of the infrastructure I needed for the exponential growth I wanted.
Basically, I needed more of me. I didn’t want to water down the training experience by taking on more students than I could realistically help, but I still wanted to grow our class size.
For me, the answer was in building my infrastructure by starting a training program for coaches.
Between the fourth run and the fifth run of the program, I made the decision to pull the trigger on a “business coach training” version of the program. I called it an apprenticeship and filled the program much the way I did the very first time I offered the program.
I emailed a few people personally and I posted one brief mention of it to my Facebook profile. 60+ comments later, I needed to set up interviews to select the people I would offer the coaching training program to.
I led seven people through all the program training plus the behindthescenes concepts that made it work. It was very rough—and terrifying—but it worked. At the end, I issued licensing agreements to the participants and allowed them to start offering the program 1:1 as a business coaching offer.
Finally, I also tapped three of those participants to join me in the main program so that I could triple the number of people we had been able to work with in the past.
What Infrastructure Do You Need To Grow Your Business?
Of course, your business model may or may not look like mine. You might not need to license your process, but rather bring on other kinds of team members to free you up from certain tasks.
You might need a content writer, a graphic designer, a social media manager, a video/audio editor, a customer service representative, or even a salesperson to help you take your business to the next level.
Or, you might need more “physical” infrastructure like a better membership site, different CRM processes, webinar software, or email server to get the job done.
The point is, without the right underlying infrastructure, you simply cannot grow past a certain point. The same way a city can’t grow without roads, sewers, and electricity, your business can’t grow without the infrastructure to support it.
Interested in what else it took to take me from a service to a six-figure launch? I’ve spelled it all out — complete with the exact email scripts I used — in this case study. Download it and get the entire story with step-by-step examples included.
Tara Gentile is the founder of Quiet Power Strategy®, which offers hands-on training and support for idea-driven entrepreneurs. She writes, teaches, and speaks all over the world on profitable business models, compelling marketing, and money mindset.