There are many ways to promote your blog, but the single most important thing you need to dedicate most of your time to is creating high-quality content that is informative and engaging. It’s true that different strategies and tools can help immensely in promoting what you do, but first, you need to have something worthy of people’s attention. (please check my SEO Book )
There are various tools that can increase the traffic on your blog, the only question is what you precisely want and how much you’re willing to pay for these tools. In this article, we’ll talk about a mix of tools and strategies that you can use that will enable you to get more eyes on your writing.
1. You Can’t Go Wrong with Evergreen
One of the first things we always like to recommend to every aspiring blogger concerns creating content that doesn’t lose its value over time. Evergreen content will always be interesting and engaging, not to mention that people will come back to your blog whenever they need specific information about a certain topic you wrote about.
You want your blog to be packed with evergreen content because doing that will constantly draw eyes to what you have to say, no matter how much time has passed since you wrote the blog post.
Of course, we’re not saying you shouldn’t write about the popular subjects too, but try your best to find a balance and dedicate more time on evergreen texts, as they will constantly prove its worth.
2. Sumome Plugin
The list of features that SumoMe has to offer its users is ridiculously long and what’s more, practically all of them will grant you some insight into how you can improve your blog’s traffic. The main role of this plugin is to prompt your readers and followers to subscribe to your newsletter, as well as inspire them to share something interesting you wrote on their social media profiles.
SumoMe social media share buttons are not imposing, but are omnipresent on your blog once you’ve installed the plugin. They enable anyone that pops up to your blog share with their Facebook of Twitter friends that they’ve found a blogger who’s voice is actually relevant and when those shares start piling up, you better believe that your blog traffic will skyrocket.
Aside from the list builder and share buttons, SumoMe also has heat maps, that chart out just where on your blog people are most active, after which you can think of ways to generate that form of activity everywhere.
3. Go for Long-Tail Keywords
No matter how talented you are and how relevant your writing is, you need to dedicate some time to the SEO aspect of your blog. Search engine optimization is what drives all the organic traffic to your blog and you want to be sure that you’re doing all you can to bring in as many people as possible.
Though the importance of keywords has changed over the years, they still remain crucial for SEO, and for bloggers that mean going for long-tail keywords.
The competition over long-tail keywords isn’t as strong as it’s the case with regular ones, and once you’ve built your content around one not so popular long-tail (and presumably you’ve done a good job), you can expect to find yourself at the top of the search results for that keyword in no time.
Of course, you’ll need to do some research on what should your long-tail keyword be, and this is where Google and useful plugins like Google Keyword Planner will help.
Also, make sure that you do you research as objectively as possible, so conduct it in incognito mode in your browser, or you can use one of many internet privacy tools to help you keep your research unaffected by all other searches you do in your browser.
4. Social Warfare Plugin
Though the name of this plugin sounds a bit hostile, in truth it does its work without a glitch and elegantly, without any war-like situations in sight. As you can conclude from the title, Social Warfare deals with bringing more traffic to your blog through social networks.
You get great social media share buttons, that will work equally well on your mobile site, as well as on the full-size one, and there’s a wide array of additional features to choose from, the most prominent one of them being UTM tracking on every link that is shared on social media.
You’ll have at your disposal in-post sharing options, and don’t forget that you can play with Pinterest pictures and Tweets to engage more people.
5. Headlines Are Very Important
And we do not mean those tacky worn out headlines like “You won’t believe…”, those times are long gone, friends.
If you want to get more traffic on your blog, then you need to make an effort to create appealing and engaging headlines that don’t sound like you’re desperately trying to go viral.
We usually suggest first writing your article and then coming up with a headline that encapsulates the best of what it’s about. If you’re not that good with creating exciting headlines, you can use excellent tools like Optimizely to give you a boost you need.
6. Guest Blogging Done Both Ways
If you want to reach wider audiences and your blog just isn’t there yet, you can always go for writing guest posts for more reputable bloggers. There are always good souls that have already made a name for themselves in the blogging community and will help you promote your content, but you need to approach the matter with tact.
You need a high-quality piece of content that is original and that would contribute to the blog of the influencer and you shouldn’t come off as spammy, needy blogger monster.
Most people will react to an honest pitch and good writing and don’t forget to ask them to write for your blog as well, that will mean that you will get a great blog post by someone who is followed and respected in the community.
7. Quuu Promote
Here’s a plugin that will allow you to expand the boundaries of your target audience in no time. When you’re getting started and you need more potential readers to see that your blog even exists, Quuu Promote will make it happen.
The plugin gives you an opportunity to show what you’ve got to people from the categories and niches you choose and you don’t have to pay a small fortune for it, about $20-$40 for 90 days will do the job nicely. Bear in mind that Quuu has standards that can be somewhat of a challenge to meet, but once you do, you’ll see how the number of visitors on your blog just keeps growing.
It’s not that difficult to conclude that the traffic on your blog depends most on how well you’re doing the job which includes constant creative processes, refreshing perspective, and captivating writing.
While tools will be great little helpers and you should definitely use some or all the ones we mentioned, always keep in mind that nothing can replace the quality of your blog, to which your readers will respond the most.
Thomas Milva is 28, he lives in Baton Rouge and is a dedicated Analyst of Information Security, which is why he moved to Baton Rouge, where he lives now and he loves it. Thanks to being so good at his job, Tom also landed a position of consultant writer at wefollowtech.com. He’s got Italian ancestry and is very fond of his pets, Reggie the dog and his two goldfish. Thomas mostly works from home, which is why he’s contemplating of adopting another dog