5 Reasons Why Blogger Outreach Will GUARANTEE You More Traffic

increase trafficYesterday morning I was talking to Keith, a new client, and when I asked how his blog traffic numbers were, he let out an enormous sigh.

He said that his blog traffic wasn’t growing consistently – that it had actually been stuck for the last 3 months, wavering between 35 and 50 visitors a day.

All he really wanted to know was:

“How do I get new readers to my blog?”

I quickly answered…

“Blogger Outreach. Outreach will get you the social shares, readers and engagement that you want and that you need.”

Here are 5 reasons why blogger outreach will guarantee you more traffic.

1. You Benefit From Another Blogger’s Higher Traffic To Get More ‘Eyeballs’ On Your Own Blog

 By using blogger outreach in the right way, you can leverage that influence to grow your own blog faster than you imagined.”

Adam Connell of Blogging Wizard

When you are a newer blogger, you get:

  –   Frustrated that other bloggers get so many comments on their posts

  –   Scared when your traffic numbers don’t go up each month

  –   Worried when your email list is smaller than you’d like

Getting the eyes of another blogger’s readers on your blog would be unimaginably great. And those new eyes will mean more page views and higher Google Analytic numbers every single month, without fail.

2. You Gain A New Platform 

“When you connect with bloggers in your industry, you are given platforms for communicating with your potential customers like never before.”

Neil Patel of Quicksprout

By having an influential blogger share your tweet, pin or Google+ post, you will get their influence shining their light onto your readers’ eyes.

If a big name blogger, like Peg Fitzpatrick or Bryan Harris shared your blog post, you would build up trust with both your current readers and their readers, who are seeing your blog most probably for the very first time.

3. You Acquire More Subscribers Who Turn Into Loyal Readers

“Turn strangers into readers with educational content”Click To Tweet

Amy Hoy of Unicorn Free

When you guest blog for a blog that has more traffic than you do, the readers that resonate with your post will go check out your blog.

And between 20% and 50% of them will sign up for your email list, especially if you are giving them a great freebie that solves one of their “wake up in the middle of the night” problems.

4. You Secure Influencers To Promote Your Content For Free

Before publishing your new piece of content, reach out to an influencer or influencers in your industry. Tell them the topic of your content and ask if they would be willing to provide a point of view. 

Aaron Agius on a guest post on Kissmetrics

Forget about Facebook or Twitter ads. You will get higher quality traffic that doesn't cost you a dime when you have an influential blogger promote your post. 

5. You Tap Into The Power Of Influence

“Instead of sharing your content on social media (and hoping an influencer notices it), you put your content directly in front of the movers and shakers in your niche.”

Brian Dean on a guest post on Boost Blog Traffic

When I took Brian’s “SEO That Works” class, he recommended that we write an email to 50-100 top bloggers in our niche (and complementary niches) when we post a top-notch article on our blogs.

50 to 100 top bloggers? That's crazy:

You have to write your post, grab the best keywords for SEO, create at least one image, put the post into WordPress and format it with the right headings and subheadings, edit the post, share it on social media and do it all again in 6 days and he wants you to personally email at least 50 bloggers?

But here’s the kicker:

If you spend more time promoting your post than you spend writing it, your traffic will soar.Click To Tweet

Just like in “real” life, it’s who you know and not so much what you know, that counts on the internet.

And I realize that forging these relationships takes time and effort on your part. Here are some things you can do to help boost a potential relationship with a blogger you don’t know:

  –   Mentioning them in your post and linking to them sends a pingback to their blog, where they see that you linked to them without you even telling them.

  –   Sharing their social media posts on a regular basis with your own additional comments 

  –   Consistently commenting on each of their blog posts 

  –   Sending them a complimentary email (a sincere one) emphasizing what you learned from one of their recent posts

  –   Asking them to participate in a group interview by sending one well-thought out question

  –   Joining one of their webinars or buying one of their courses or coaching hours

All of these methods help to build your relationships with influential bloggers.

Because this is the bottom line:

Building a relationship with a top blogger that has more traffic leads to building your blog traffic at the same time.

Want more info on blogger outreach? Grab a spot on the “Instant Traffic Class” webinar . Sign up within the next 48 hours to get the early bird price of $27. .

5 Reasons Why Blogger Outreach Will GUARANTEE You More Traffic

Comments

  1. says

    Hi Sue Anne,
    Blogger outreach takes time but I’m finding that it’s really worth it. Sometimes we don’t know at first, who are going to be the people that we most connect with. I guess it’s like any relationship/friendship; you feel an interest in getting to know the person more and so start interacting. Sometimes it’s “love at first sight” other times it’s a slower process.

    I love getting comments but I also realize that I have a good group of readers who read regularly but don’t comment. Perhaps that’s the nature of a blog that deals with life challenges. I hope eventually more of them will respond. I get quite a lot of private messages. They’re valuable too; it’s just that no one else sees them.

    I continue to seek out those relationships with other bloggers though. Certainly a large percentage of those that do comment are other bloggers.

    Slow and steady seems to often be the way, right? Thanks for these ideas Sue Anne. I think I’m heading in the right direction.
    – Rachel
    Rachel recently posted…Are we going to Paradise on this Blogging Journey?My Profile

    • says

      Hi, Rachel,

      You are so right – it takes time but it’s so worth it!

      I’ve read that only 2% of your readers will ever comment on any post. I also get private messages but I ask questions in my emails to new readers and expect messages.

      We are just like turtles – baby steps work in the blogging world!

      Thanks so much for your thoughtful comment.
      Sue

  2. says

    [ Smiles ] I am inspired by all of this and as a blogger, I am always grateful for more traffic.

    Thank you for posting another insightful article!
    Renard Moreau recently posted…A Fabulous Song From MuseMy Profile

    • says

      You are so welcome, Renard.

      Thanks, as always, for being an early and consistent commenter!
      Sue

  3. says

    Hi Sue Anne,

    I can definitely relate to Keith.

    But I followed your advice and reached out to other bloggers so I can gain more readers on my blog. I did 2 guest posts for fellow bloggers for this month already. I also contributed articles to some websites and gained traffic. The page views increased but I am aiming for more.

    Thank you for this helpful tip. I am always looking forward to posts like this one.

    Have an awesome day!

    Best,
    Luna

    • says

      You are doing awesome, Luna! Great work.

      Keep it up. You are on the right track.
      Sue

  4. says

    Good ideas that bring returning readers with good traffic. i like it

  5. says

    This is a brilliant post. They are tested and trusted means of getting blog traffic. Personally, my blog was a a dead place until I started implenting this strategies.

    Honestly, I have not fully mastered them but I’m taking my time to learn everyday until I see the results I truly desire.

    Cheers
    Ologundudu Abraham recently posted…Stress and those around youMy Profile

    • says

      I’m glad they have worked well for you, Ologundudu. That is great to hear.

      Give yourself time to get even more results.

      Thanks for your comment!
      Sue

  6. says

    Hi Sue,

    Great post! I really need to do this more often with my posts. I have my list of influencers, I don’t use it as often as I should (you are on it though, thats for sure).

    I always feel like I am bothering the influencers. I know they are crazy busy and I don’t want to aggravate or annoy them.

    Any tips there?

    Chris
    Chris recently posted…5 Quick Tweaks to Your Blog’s Sidebar That Will Increase Visitor EngagementMy Profile

    • says

      Hey Chris,

      If you send a “warm” email (having shared on social media and commented on their posts and sent a sincere email) than you are fine.

      A great way to start – do a group interview (round up post) where you just ask for one answer to one question. That is a wonderful way to begin. How about you do one by June 9th?? (a challenge has been issued!)

      Thanks for your question.
      Sue

  7. Rachel says

    Hey Sue,

    This blog needs to be repeatedly sent out. Because this is the formula. I cant tell you how much I have learnt by following these processors. I have changed my time tables because this very formula is key to growing. Connecting with your niche bloggers is like shaking hands with people you meet at conferences. I have also found that forums are a great way to expand in conversation and meeting people. I find this one like a cheaters way to getting your name around.

    I have been kicking back for a week, but in this time I have really had time to contemplate – my time frames, and the above formula now takes precedence over writing and other social media functions that I have spending time on.

    And PS. don’t get disappointed when a popular blogger does not respond, be persistent. I am giving myself three months for some of the popular blogs to even notice me.

    Thanks again Sue – all this info you have shared is absolute gold.

    • says

      Hi, Rachel,

      You are so right – forums are great (especially paid forums) and give it 1 to 3 months to see results from any blogger outreach efforts.

      Thanks for your comment!
      Sue

  8. says

    Thanks for this, great quotes!

    As social channels and Google become more saturated with content, they will start consolidating favoring influencers and well established businesses and it will be a lot harder for newer bloggers/marketers to get traction.

    I think we’ve all seen this with our Facebook posts and Facebook ads.

    Because of this it’s more important than ever to reach out to influencers in your niche and establish relationships to help each other to help build your own business.
    Ben Murray recently posted…The Best Tools to Get Website Traffic Revealed by Blogging ExpertsMy Profile

    • says

      Great point, Ben!

      Jon Morrow says new bloggers shouldn’t even do social media till they have 1000 subscribers.

      Thanks so much for taking the time to comment!
      Sue

  9. says

    I totally agree sue !

    Building connections is the first thing we should do as a new blogger. Influential bloggers have lot of followers on social media, we can open the flood gates to social media shares by building connections.

    • says

      Hi, Cent,

      I had never heard of BlogEngage but just went over to check them out. I believe they remind me of Triberr – I belong to Tribes of similar niche people and we share each other’s social media messages. My traffic went up about 20% when I started using Triberr.

      I’ll dig more into BlogEngage this week. Thanks for the recommendation!
      Sue

  10. says

    Hi,

    Great article as usual. I have done my first guest post which has got me a regular column so have to seek more of these out.

    Thanks,
    Dale.

    • says

      Hi, Dale,

      Good for you! A great goal for you would be 2 regularly monthly gigs. If there are the right sites, they’ll bring in enough traffic and subscribers.

      Nice work.
      Sue

  11. says

    Hi Sue Anne,
    Another great post !
    Getting more readers and followers on your blog, sure takes time, and we should not be too impatient nor give up too soon.
    Thanks for pushing us and pulling us in the right directions by all your tips and posts.

    I am implementing whatever tips you give, and I’m sure it will work soon.
    Have a wonderful blogging day!

    Brigitte
    Brigitte Lepoix recently posted…Anniversaire de 5 ans, ça se fête !My Profile

    • says

      Hi, Brigitte,

      Slow and steady wins the race, as another commented mentioned today. Just keep doing baby steps every single day and you’ll look back on all you have accomplished.

      Let me know if I can help!
      Sue

  12. says

    Great post, Sue. Outreach is probably the most time consuming, but most rewarding piece of promotion that anyone can do. I’m a HUGE pusher of email.

    EMAIL MORE PEOPLE, PEOPLE!

    When you’re done emailing, email some more.

    Loving how Brian’s tips are shining through in your content – I try to do the same!

    Luke
    Intergeek
    Luke Jordan recently posted…How I’m Going to Steal Your Success to Make ThousandsMy Profile

    • says

      Love it – Email more people, people! It’s something that most bloggers aren’t taught but all the big bloggers do it.

      Thanks for your comment, Luke.
      Sue

  13. says

    Hi Sue,
    As always very insightful and incredibly motivating to know that this is the true authentic path to adding value to the blog community as well as attracting traffic. Your post is full of little gems I can put to use.
    Looking forward to attending the Instant Traffic Class!! A big shout out to everyone to do the same!!
    Thank you,
    Carl

    • says

      Hi, Carl,

      Thanks for your comment! I’m looking forward to you attending Instant Traffic School also.

      Sue

  14. says

    Another great post Sue! Looking forward to your instant traffic class.

    • says

      Thanks for your comment, Gaurav!

      I always appreciate your take on my posts.
      Sue

  15. says

    Great points, Sue! When I first started out, I was a bit timid to actually send emails to influencers. I like that you provided Brian’s article about how to reach out — very helpful. I find that some people take a little more finesse and outreach, but most people are very happy to engage with me. Thanks again for such clear, actionable tips!
    Anne recently posted…5 Standards of Writing Excellence That Most Bloggers Will Never Live Up To (And How You Will)My Profile

    • says

      Hi, Anne,

      It does really help to get advice from the big guys like Brian Dean. If they can do it before they were popular, we can also do it!

      Thanks for taking the time to comment today.
      Sue

  16. says

    “it’s who you know and not so much what you know, that counts on the internet.” really an eye opener for me.

    I never happened to use blogger outreach in my niche. And I am not sure whether I’ll be able to do it in near future 😉

    I just write and share on social media platforms, do blog commenting (that’s too not often). I guess I am going blind and should try to attempt these techniques to promote more than just write. My blog traffic is around 30 to 70 visitors per day (solely from search engines).

    Thanks for this awesome share!

    -Satbir-
    Satbir Patial recently posted…Floating Social Media Buttons Bar for Blogger with Total Shares Count and Show Hide ButtonMy Profile

    • says

      Hi, Satbir,

      When I first learned that from Jon Morrow, I was surprised also. But it makes sense – we do it in real life.

      You can up your traffic dramatically by commenting on 2 blogs a day and sharing their posts and then contact them after 3-4 weeks.

      Keep in touch and let me know how it goes!
      Sue

  17. says

    Great post, as always, Sue!

    When I finally got over myself and just started reaching out and doing what I needed to do to get noticed, that’s when things really started to click for me. And even now, when I slack on my outreach, it shows. I don’t get as many new subscribers. I feel stuck. And things just don’t move as smoothly.

    So I totally recognize the value of promoting – if we spend a ton of time creating awesome content, we deserve to get the results that sending that email to 50 – 100 influencers can give us.

    Thank you for the great reminder! (And enjoy running your Instant Traffic Class webinar – I have no doubt it’ll be a hit!)
    Jenna Dalton recently posted…This is How Many Subscribers You Really Need to Make $5,000 Next MonthMy Profile

    • says

      Hi, Jenna,

      Thanks for your comment! I really enjoyed our interview that’s on your blog today at Jenna Dalton.com It was so much fun and we gave a lot of great info to other bloggers.

      Promotional outreach is so key, right? I also see the difference when I’m having a busy week and don’t do as much promotion of my post.

      Thanks for the well-wishes on my webinar – you enjoy teaching your Guest Blogging class.
      Sue

      • says

        I loved our interview too, Sue! It was great to have you share your wonderful wisdom on my blog.

        You’re so welcome. Thank YOU 🙂

  18. says

    Hi Sue,
    Great post and great tips. I will try to use them to my blog. I hope it will bring some success. Thank you so much!
    Have a great weekend!
    Hugs,
    Vesna

    • says

      Hi, Vesna,

      They will definitely work but give yourself at least a month to see the results.

      Thanks so much for your comment!
      Sue

    • says

      Hi, Hassaan,

      Thanks for your comment. I’ll keep bringing you great experts.

      Sue

  19. says

    Another great post. I love the concept about networking on the internet relating to real life relationships. It is all about who you know! Great tips! I have been struggling with identifying ideal keyword queries for SEO. Will that be covered in your upcoming class?
    Jacquelyn Ward recently posted…7 Reactions to the Unsolicited Belly RubMy Profile

    • says

      No, not covering SEO this time around.

      There is a great post on The Branded Solopreneur today that you should check out on SEO.

      Networking works – that’s how we met!

      Thanks for commenting.
      Sue

  20. says

    Thanks for another great post, Sue! I completely agree about reaching out to other bloggers and being kind and insightful in commenting and sharing. I think it is important too (this probably goes without saying!) to be genuine and not just “follow” someone or comment so you can get traffic. I always appreciate your comments because they are so kind and thoughtful. Looking forward to your class!
    Jennie recently posted…Use What You Have: 5 Ideas to Get You StartedMy Profile

    • says

      Hi, Jennie,

      I always respect your opinion since you are such a great writer! Being genuine is the key, right?

      Thanks for your thoughtful comment! See you in class.
      Sue

  21. says

    Hi Sue,

    I just saw this blog of yours on Google Plus along with the name Peg Fitzpatrick and had to click on to read more. Truth be told, Peg is one of the very first people who noticed me when I first started my online presence with KOTAW Content Marketing 2 years ago. She followed me on Google Plus when I had maybe a dozen followers (and before I had any idea what a powerhouse she was! ) simply because we had a genuine conversation on G+ starting with her saying that she liked my logo. Now she regularly shares my blogs (which I’m so grateful for!) and what you said in this blog is what I tell my clients — you need to choose who you follow carefully and align yourself with people whose work you respect, because THESE are the people you want sharing your work. I love that there was nothing manipulative about my seeking Peg out because I had no idea she was an “influencer,” only that she was being “social” with me, which is what social media is all about! So many people do suck up to the “influencers” hoping they will like them and that some of their popularity will rub off on them. And yes, this can be a good strategy. But I’m all about being genuine. Yes, reach out to top bloggers and influencers in your field. But don’t blindly share their work without reading it or leave comments saying you love their work even if you don’t agree with it. Speak your mind, spark real conversations and make genuine connections. That’s the fun part of social media! I don’t log online with a list of what to share, I log on thinking, “who am I going to talk to today?” You’ve done a wonderful job of sparking conversations and making genuine connections, and I love that!
    Katherine Kotaw recently posted…Edict of a Storyteller: Don’t Let Anyone Write Your Endings!My Profile

    • says

      Hi, Katherine,

      LOVE your comment! I so agree with the social media strategy of “who am I going to talk to today?”. That is a great way to think about social media connections.

      I’ve met the greatest people on social media – like you on Pinterest! When I saw you liked the old TV show “That Girl”, it took me back to my enjoyment of Marlo Thomas’ show in the 70’s. (I actually also have an large “S” initial in my living room like Mary Tyler Moore)

      Thanks for taking the time to share your philosophy – it’s so helpful for beginning bloggers to learn what other top bloggers are doing online.
      Sue

    • says

      Katherine, I have read this 3 times! I really appreciate your genuineness. Keeping relationships real is important to me, and it can sometimes be difficult to keep things from feeling “forced” online. Thanks!

    • says

      Hi, Samuel,

      You are right – lots of work in the beginning but it is SO worth it!

      Thanks for your comment.
      Sue

  22. says

    Hi Sue Anne Dunlevie,
    Glad to read this post. Thanks for sharing this kind of information with us. 🙂

    • says

      Hi, Dina,

      As we both know, it takes time but then you will always have those relationships!

      Thanks for your comment.
      Sue

  23. says

    Wow! Awesome article Sue Anne Dunlevie!
    Yes, Blogger outreach surely help to increase more blog traffic. Getting traffic some hard for newbie blogger, but if they follow some strategies and do hard work, he can definitely increase traffic to blog.
    Really this post is well written. It is wort to share post with my friend Samuel.
    Thanks for an informative article. Eager to know more from you. Bookmarked!
    Minhaj recently posted…How to Increase Blog Traffic- A Powerful Hidden Traffic Technique for bloggersMy Profile

  24. says

    Hi Sue

    Thanks for an awesome post with practical, actionable points! I am learning to reach out. It wasn’t easy at first, but giving up is not an option! I have just written my very first guest blog post, and just waiting for it to be published. Hopefully it will be the first of many. Fingers crossed!

    Thanks again!

    • says

      Hi, Pedro,

      No, it’s not busy in the beginning at all.

      Your guest post will be one of many – my fingers are crossed!
      Sue

  25. says

    Sue Anne, thank you. I really needed to read this tonight. Social media results are sporadic for me, with views ranging from single digits to a few hundred. I have been thinking of several of the options you mentioned; you just make it sound so much easier than it sounds in my head! 🙂 Now I need to put a timeline on getting my first guest post!

    • says

      Hi, Wendy,

      I totally understand needing to read a certain topic before it “sinks in”.

      Sounds like you are on the right track now. When your 1st guest post goes live, send me the URL and I’ll put it out on my social media channels for you!

      Thanks for taking the time to comment.
      Sue

  26. says

    This is very useful and interesting post. From my opinion, Blogger outreach is the most effective way to get traffic to your blog. When, I started blogging a few months back, I never thought about the bloggers outreach and relationships. Now, I am comfortable with writing content on a regular basis and improving the quality of my content continuously, it is the time to outreach other bloggers.
    Thanks!!

    • says

      You are spot-on – blogger outreach and relationships change your blog!

      Thanks for commenting.
      Sue

  27. says

    Sue,

    Thank you for writing this post. The information you provided about blogger outreach was very helpful. I will work on applying what I’ve learned from this post to grow my blog traffic.

    Tega

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