There are more than one billion blogs worldwide so about one in six people have a blog. Many are hobby blogs, folks who write about gardening, antique collecting and needle pointing, for example. Some blogs have an established business behind them. Other blogs try to rally support or awareness around a cause.
I’ve been blogging for more than four years and have read hundreds of these blogs. After landing on one, I get an immediate sense if the blog has quality, integrity and character by what is written. I’ve found that good writing isn’t related to how long the blog has been around, or how many subscribers it has, good writing is related to one simple component – passion.
While proper sentence structure, good grammar and mistake-free spelling can improve the experience around how a blog post is read, the best way to deliver a message is by allowing passion to leap off the page and into the reader’s mind, heart and soul.
One advantage of blogging for a long time and writing my first book, Saying Yes to Change: 10 Timeless Life Lessons for Creating Positive Change is I’ve found my voice. I don’t hold back; I’m vulnerable and I share parts of my life so my readers won’t feel alone with their thoughts or feelings.
Writing with passion has helped me claim my spot in the blogging world because it has separated my blog, for the better, from millions of over blogs. Three posts that show the passion I try to put into every article are My Brother’s Keeper: A Journey Into Healing, The Point of Being Human and Confessions from a Recovering Father.
How to Write With Passion
Here are two strategies that will inject a little more passion into your writing style if you want your blog to stand above the rest:
1. Blog about what you know
As mentioned earlier, there are blogs on every topic. If you are a gardener and blog about gardening, you can do it with passion. Write about why gardens are important; how flowers can inspire someone, or the feeling of digging your hands into the cool, rich heart.
Start with what you know and then offer a depth of feeling and emotion about how you feel about the topic Go beyond the mechanics of what your do and to that deeper place of how your hobby, interest or talent stirs your soul.
2. Be comfortable with being transparent
The purpose behind my transparent approach is to offer a properly sized window into my life so others can see their lives in the reflection of the window’s glass. Often we feel like we are alone with our thoughts, feelings or fears. But by being honest with how I feel, may give someone the encouragement to be honest with their feelings, too.
I do guard about being too open. Before I publish a piece of writing so it must pass the Emily test. Emily is my 13-year-old daughter. I consider how she would react to my writing; if it would make her feel uncomfortable, embarrassed, etc. I’m mindful that my book, and blog, is mine and although my family is incredibly supportive, I respect their privacy.
Writing with passion has less to do with technique and more to do with having something to say and then using your blog as platform for your message, and your voice – your inspiring, passionate voice.
What topics can you write about with passion?
This is a guest post by Alex Blackwell.
Alex is the Founder of The BridgeMaker. His first book, Saying Yes to Change: 10 Timeless Life Lessons for Creating Positive Change is now available on Amazon check it out here. Connect with Alex on Facebook.