How to Write Good Blog Posts on Boring Topics

How to Write Good Blog Posts on Boring Topics

Guest post by: Peggy Emch

Businesses often have things to say which people need to read but the topics aren’t always mind blowing.

Let’s face it, not every blog post or article is mesmerizing, riveting, charming, or moving. This doesn’t diminish their importance, though.

Succeeding at business requires reading and, these days, it often also requires writing. In such a competitive small business market, business owners are finding it valuable to write and blog about the things they know in order to stand out above the crowd.

But what do you do when the business or service you are promoting is not something you think anybody will want to read about?

Really boring (but important) blog topics include:

  • Accounting
  • Insurance
  • Payroll
  • Retirement Planning
  • Time Tracking

As you can see, these are important services. Business people use them every day and occasionally need to learn more about them. But write about them? Blog about them? Really?

Why Write Blog Posts Anyway?

There are a three main reasons why a business would want to write informative articles and set up a blog:

  1. To help educate customers about specific products.
  2. To establish company representatives as authorities in the field in order to build a strong reputation.
  3. To offer a community for customers to participate in.

All of these examples are ideal ways for a company to develop trust with customers.

Reaching out, becoming an authority, and proving your knowledge gives you an edge over the competition. When customers benefit from your wealth of knowledge, they will remember you, bookmark you, refer you, and eventually buy your product.

For those of us stuck with the task of writing on such a topic – which often includes the business owner – how can we keep the blog post ideas flowing week after week?

Coming Up With Good Blog Post Ideas

How to Write Good Blog PostsI have been charged with the task of keeping one of these blogs over the last couple of years and have put together a checklist for story ideas which helps me to come up with new ideas on a regular basis:

  • Research news relevant to the topic and report it or, more interestingly, critique it and examine it.

  • Blog about a famous person or company that has used the product or service you promote. This can make it easier for the post get found in search engines.

  • Outline new versus old ways of doing business, which might include how businesses like yours were run before computers, or how companies fared and who they served before cars were invented.

  • Write about the history of your field. For example, I write a blog about Time Tracking Software and so I wrote a couple of posts about the history of time keeping and time tracking.

  • Compare your topic with another that is totally unrelated. For example, Time Tracking in the Olympics. (No, I didn’t actually write this one!)

  • Check Digg, StumbleUpon or Technorati for popular topics and add a new angle to it.

  • Promote new clients and write about success stories on your blog.

  • Write about a specific underused feature.

  • Critique, or even argue, ideas featured by industry leaders.

  • Dispel some common myths about your industry.

  • Highlight successful characteristics about leaders in your industry.

  • Explain how your company solves some common mistakes made in your industry.

There are literally hundreds of blog posts and articles that can come out of just these few ideas.

Surfing the web and staying abreast of trends in and out of your marketplace will help keep the blog post ideas bubbling.

The more you take interest in the market about which you blog, the more passion you will be able to impart on an otherwise boring topic.

Leave your comments below! We’d love to read them.

Peggy Emch has a B.S. in mathematics and a B.A. in philosophy from the University of Colorado. She is currently a blog writer for Timesheets.com 

Photo credit: scragz

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{ 13 comments… read them below or add one }

Sara at Saving For Someday September 20, 2011 at 2:54 am

Hi Peggy! Great post, as I often write about the boring topic of social media law and other legal aspects of business. I love sharing the information and always try to make it readable and actionable for the reader. Knowing my audience is key. I write for bloggers as well as PR/Biz professionals so the way information is shared can be different.

You’re right that these ‘boring’ topics are as important as the fluffy stuff. Possibly morso because it’s a way that small businesses often get the information needed but may not be able to afford to go out and hire someone.

There are people out there looking for all kinds of information. I figure that if 3 or 4 people email me with a similar question then that’d be a good blog topic because there is obviously a need.

Reply

Peggy Emch September 20, 2011 at 4:37 am

I often use the same metric for judging the popularity of a topic – either in comments or emails. When readers echo questions, you know you’ve got a post people will want to read – no matter how boring! :)

Reply

Annabel Candy September 21, 2011 at 3:07 pm

Hi Sara and Peggy, me too:) I often put off writing the boring stuff but sometimes it needs to be done:)

Reply

Lis Golden McKinley September 21, 2011 at 6:39 am

Hey, just read your guest blog. Agree you have some great ideas! My business helps people and businesses get organized, feel more productive and find more room to do what matters most to them. My favorite tip you offered was “Dispel some common myths about your industry.” I plan to use that as the topic idea for my next blog. Thanks for the inspiration!
Lis Golden McKinley

Reply

Annabel Candy September 21, 2011 at 3:08 pm

Hi Lis, myth busting sounds fun – and useful too.

Reply

Dave Doolin September 24, 2011 at 6:49 am

The coolest thing about this blog post (for me, anyway), is that I’m not the only person who loves writing and talking about “boring” stuff. Each one of the points could be expanded into a full blog post too.

Peggy, we need to connect up. I do a lot of work with personal time tracking and tasking. I’ve written about it a fair bit in the past, and I’ve a mind to start writing more about it in the future.

Reply

Peggy Emch September 27, 2011 at 2:37 am

Dave, get a hold of me via the timesheets blog!

Reply

AJ Jimenez September 29, 2011 at 2:06 am

What would you say about focusing your blog posts to strong “umbrella categories”… This way my content is focused and I can begin to position myself as an expert or at least a resource for those three topics. Also these users will most like be interested in the services I provide… vs getting random users to my blog.

Thoughts?

Reply

Josi October 6, 2011 at 1:42 am

Hi Peggy, The article is great!!!
My company write many articles about Plastic and Cosmetic Surgery, and we follow many of this examples tips you wrote on this article, but sometimes is really hard to get people attention. Could you give any specific example of site or blog which are consistently successful in their comments or articles?

Thank you

Josi

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Faizan October 26, 2011 at 6:30 pm

Hey this is an awesome post with many great points ! I will surely keep these tips in my mind in the future. Thanks !

Reply

Hmerologio October 30, 2011 at 1:55 am

Great tips, thank you Peggy.
For me the most brilliant is “Write about a specific underused feature”
And this is the truth. I’m for example on software business. I don’t remember exactly but a few years ago i read somewhere that usual users, use only about 25% of complicate softwares like MS Office, for example and this is true since most users need only this amount of functions to do everyday works. But there are many interesting (and sometime funny…) functions and if you teach them to users, they feel real grate and (in our case) you have add a very interesting post on your blog!

Reply

Carol Tice April 5, 2012 at 10:16 am

Great post — speaking as someone who has blogged about surety bonds in the past ;-)

But that’s why clients pay us real money to blog — we know how to make their topic compelling, and most writers don’t.

Reply

Jennifer Thomas April 22, 2012 at 7:40 am

Well, I am a ‘nubbie’. Have never Blogged, and I know nothing about it. But I am willing to learn. My primary objective is to promote my first published book about Vietnam titled: A Different Light – the Vietnam War from a Woman’s Point of View”. Anyone have good ideas, send forth. Much appreciation in advance to ALL the help I can get. Jenny T

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