Even with social networking sites taking the spotlight these past several years, email marketing is still one of the best ways to connect with your audience.
With an effective mailing list, you can keep your readers returning for more contents and stay fully interested. It is also easier to share promotions and special offers through email marketing.
Of course, you will need an effective newsletter to get your message across.
Writing Content for Your Newsletter
Writing content for your newsletter is actually very similar to writing an article for your site. Your readers have a very short attention span, so you want to make the newsletter as concise and clear as possible.
There are a few things you need to keep in mind when writing contents for your newsletter:
- Divide contents into sections. If you are promoting more than one page or article in the newsletter, arrange them into columns. Add an interesting and relevant image to the beginning of each column to make the articles even more appealing.
- Use pointers and subheadings to your advantage. You can also differentiate key messages by putting them in bold or italic. This way, when users scan your newsletter, they can quickly understand what it is all about and decide whether they want to read the full contents immediately.
- Keep it short. Nothing is more annoying than long paragraphs of text in an email, especially in a newsletter. Your readers have a higher chance of marking your newsletter as spam when it is too long, so summarize everything and keep the email short.
- If you need help with your email writing, go to PaperWritingHelp.net.
Optimizing Your Newsletter Even Further
Now that you have a good base for your email marketing content, it is time to optimize them even further. When you use the best email marketing tool to manage your campaign, you will have a wealth of visual elements, HTML tags and other goodies to add to your emails.
Similar to optimizing a web page, there are a few things you can do to optimize your email marketing contents even further:
- Be sure to use ALT tags on all of your images and visual elements. Not all of your readers will load those images, so the ALT tag – filled with a representative description – really helps. A compelling description will also persuade your readers to actually load the images and see the full email.
- Piggyback a text-only version of the email. Depending on the email marketing software you use, you can actually let users opt for a stripped down, text-only version of the email. Instead of leaving things to chance, you should have a text-only version composed just as meticulously as the HTML version of your newsletter.
- Ask subscribers to add you – or the email address you are sending the newsletter from – to their contact list. Put this call to action at the bottom of the email. When your subscribers have your email address in their contact list, your newsletters will be treated as important and will not go to their spam folder.
Now that you have these tips in hand, you can fine-tune your own email marketing campaign and achieve great results in return.