How to Use Flipboard as a Traffic-Generating Machine

Frustrating isn't it?

Everybody told you social media is oh-so-important for generating traffic, so you focused so much of your time and effort building a following on Facebook, Twitter, Pinterest, or whatever the flavor of the month is today.

how to use flipborad

But every time you publish one of your blog posts, these sources don't seem to drive all that much traffic. Only a small percentage of the following you've built seems to click-through to your site.

Well, what if I told you about a social media platform that not only generates mass traffic, but you don´t even need many followers to benefit from it.

If you're disappointed with your results from traditional social media, you should try Flipboard.

What is Flipboard?

Flipboard is an app and website that allows you to curate content in the forms of an online magazine. (Few people know it also has great potential as a source of traffic to your website. But more on that later. )

The reasons Flipboard is preferable to traditional social media are simple.

  • Flipboard is visually appealing. People like to look at pretty things. Magazines made on Flipboard have such an aesthetic appeal, people want to read them.
  • The user is able to create a personalized experience since they are curating articles that appeal to their interests.
  • Flipboard Emails you articles you indicated you found interesting when you signed up.

When you sign up for Flipboard, it first presents you with a big list of topics. You select what you're interested in, and when you're done, Flipboard will create an online magazine with cover stories from all the topics you selected.

These cover stories are articles selected by other users.

You can personally add articles to your Flipboard as well.

Imagine you find an article on copywriting that you’d like to read, but you don’t have time right at that moment. You might then add it to your Flipboard (also known as “flipping”), and later, when you do have some time, you can read it (and other articles you’ve flipped) at your leisure.

Flipboard's format differs from other content curation sites you find on the web. Instead of presenting the curated content on lists like on StumbleUpon or on boards like on Pinterest, Flipboard enables its users to have a real journalistic feel by collecting users' content into a magazine-style format.

So you must be wondering, how can this help you get traffic?

How Flipboard Can Benefit You

The potential to bring you site traffic is enormous. The articles I share to Flipboard bring daily traffic to my blog.

Several bloggers report the same boost of page views from Flipboard. Jeff Bullas, for example, reported receiving 275 page views in one day to his blog from Flipboard. Harsh Agrawal showed his referral traffic from Flipboard. He received a jaw-dropping 3,682 hits from Flipboard in just one day.

Also, the site will send your blog posts out for you. Flipboard sends out your blog posts to people who expressed interest in your article topic.

These perks are not available on traditional social media.

It is easy to use Flipboard to get traffic to your blog considering it has over 90 million users. If you just tap a fraction of that, you will have amazing site traffic.

But the question is how?

Well, let's start at the beginning.

How to Get Started Using Flipboard

Step 1: Set up Your Account.

Go to Flipboard.com and make an account.

Select interests that you would like to read articles about. Flipboard will offer you your choices after you make an account.

Step 2: Make a magazine.

To make a magazine, click your profile picture in the upper right.

Then, click New Magazine, and name and describe your magazine. Make sure when you describe your magazine, you use topics that others might use to search for your article. Use the description to provide specific detail about what kind of information the magazine contains.

Describing your magazine is similar to describing a board over at Pinterest. Speaking of which, I have a Flipboard magazine that's called Pinterest, which makes a great example.

The description reads: “How bloggers and authors can use Pinterest to promote their content and curate their content.” This description instantly clarifies to the reader what kind of articles they'll find in the magazine.

Step 3: Add Stories to Your Magazine:

There are several ways you can add articles to your Flipboard.

The first way is to simply flip articles on Flipboard itself. You can either use the website or the app that's available on Android and iOS.

Simply search for an article on a topic that interests you to find articles to put in your magazine.

Do this by clicking the magnifying glass and typing a topic of interest. For example, if you want to find an article about making money online, you might type in “making money online”. Many choices will come up. By reading the magazine name and description, you should be able to narrow your search to articles that will interest you.

When you find some article you like, click the plus sign to flip it into your magazine. When you hover over the headline, a red plus sign will appear.

Clicking the plus sign will allow me to flip the story into one of my magazines. I can add it to as many magazines as I want, but only one at a time.

Of course, sometimes you might want to flip an article that you found on the web, rather than on Flipboard. This is quite easy too.

Some sites will have a Flipboard button, but if they don't, you need to install the Bookmark browser extension which you can get here.

Oh, but you also want to have an easy way to add your own articles (and have others add them to their own Flipboards, while you're at it). So you should install the Flipboard button on your website.

By going to this website, Flipboard.com/tools, you can get the code to install a “Flipboard” social share button on your site.

When you add an article to your Flipboard, make sure to write a description when Flipboard asks you what was so appealing about the content that you flipped it into your magazine. That way people who search for your content can find your article.

How to Get the Most Out of Flipboard

Now you got the basics of Flipboard down. That wasn't hard, wasn't it?

But just creating magazines and flipping articles will only get you so far. To get the most cut of Flipboard, you should also do the following:

  1. Connect with Like-Minded Flippers.

Bring yourself to the attention of other bloggers. This is always a great way to get attention to your blog. They will want to check you out since you are a like-minded blogger. Some will return the favor and like your articles back.

You can find them by searching the topics that interest you. Click “Add Comment” in order to comment at Flipboard.Flipboard Screenshot Comments

Like their articles as well by clicking the heart symbol.

2. Flip Content Without an Expiration Date.

Stick to flipping content that is always relevant. Some topics are only relevant for a short time or for a specific period each year. Other topics are relevant all year, every year. Find articles on these topics to flip. Such evergreen content will be appealing all year-long and will aid in increasing the traffic you get coming to your site from Flipboard.

3. Flip your best content from the past.

This will establish your brand. The more people interested in your brand, the greater your potential for Flipboard referral traffic. Dig through your archives to find your best content and flip it into your magazines.

4. Check your analytics regularly.

Agrawal recommends this practice.

Notice Flipboard's analytics show that my Most Viewed article at Flipboard is an article advising how to reduce Email clutter. My second most popular article, according to the analytics, was a graphic tool post. Clearly, my technology articles are popular at Flipboard. In order to keep getting Flipboard traffic, I should write more technology posts.

Flipboard Screenshot Analytics

5. Make additional magazines.

It is in your best interest to make as many magazines that relate to your content to increase your chances of getting traffic to the articles in those magazines. For example, my site offers blogging tips. If I suggest tools to help bloggers, I would flip the article into both my technology magazine and my blogging tips magazine.

6. Be a consistent flipper.

The longer you create content, the more articles you will have at Flipboard to attract readers. The potential snowball effect is staggering.

Look at this screenshot. On July 27, Flipboard sent Cresting the Hill more than seventeen thousand page views.

This was not unique. The screenshot shows Cresting the Hill received mass traffic from Flipboard on other days in July as well.

When asked why she felt she received such impressive stats from Flipboard, the admin blogger, Leanne Le Cras, explained she felt interaction with other bloggers at Flipboard was the cause. She offered flipping users' content and commenting on their articles as examples of engaging with other bloggers.

Flipboard brings mass traffic to #blogs

Are You Ready to Make an Account?

Flipboard is growing in momentum as new users discover it and older users discover new uses for it. Why not get on the bandwagon and try it? You'll build relationships with new like-minded bloggers, have a place to store articles for future reference, and you'll even use it to boost traffic to your site.

Flipboard is easy and therefore quick to use. Once you select your topics of interest when signing up, Flipboard takes care of the rest by sending you articles. Since there are 34,000 interests, its possibilities are endless.

Flipboard is a great way to increase your online exposure and be a source for massive blog traffic. Flipboard is a fun, easy, and quick to use, and best of all, it's free.

Why not get started today?

Janice Wald is on a mission to empower site creators with tips for engaging readers, improving content, and dramatically increasing site traffic. Follow her over to MostlyBlogging.com.

Comments

  1. says

    It is really new one technique for me. Actually i am hearing first time about that, I will definitely use further. Thanks for update..And keep visit..

    Thanks
    Jammi

    • says

      Hi Jammi,
      Nice to meet you. I appreciate you commenting on my Flipboard article. I’ve received great results with Flipboard as have many people I know. You keep visiting too! I can be found over at MostlyBlogging.com

  2. says

    It’s new one technique for me too. Looks effective. How long does it take to learn Flipboard? How many hours a day do I need to use it to increase traffic to my site?

    • says

      Hi Storm,
      Once you set up your magazines, it takes no time at all. It’s just a click of a button. You click the plus sign and bingo, the article goes into your magazine.
      Setting up the magazines takes no time at all either.
      Have fun with Flipboard. Let us know what you think of it.
      Janice

  3. says

    It might be a good way to discover more English-language content – and promote mine 😉

    • says

      Hi Andrea,
      Thanks for writing us. I have had only good experiences with Flipboard. I highly recommend it. It’s fun, easy, quick to use, and has the potential to generate great blog traffic.
      Janice

  4. says

    Hi Janice,

    I haven’t been on Flipboard that long but it’s in the top 5 in my referral traffic. The tips you shared here will definitely help me gain more followers and hopefully more traffic to my blog. 🙂

    Have a great day and week!

    Cori

    • says

      Hi Cori,
      Your comments are a nice testimonial to the effectiveness of Flipboard. You haven’t been using it long but already it’s in your top 5 referrers of traffic! Thanks for telling us!
      Janice

    • says

      Hi Awais,
      It was my pleasure to let Sue Anne’s readers know about Flipboard and all it can do for bloggers. Thanks for writing us.
      Janice

  5. Lucy Coppes says

    Wow, great information! First time that I have heard about it. Thanks for the valuable tip!

    • says

      Hi Lucy,
      Nice to meet you. I’m glad you found my article valuable. Have fun with Flipboard. It’s fast, fun, easy, and effective.
      Janice

    • says

      HI Arpit,
      I believe we’ve met before. You commented on my Buffer article. Nice to see you again. I appreciate you reading what I wrote and commenting on my Flipboard article. I’m glad you found the article helpful.
      Janice

    • says

      Hi Best Android Games,
      I’m glad you liked my article. Yes, I agree. Flipboard definitely has a wide variety of topic. Thank you for your comments. Nice to meet you.
      Janice

  6. says

    Oh, I totally know what Flipboard is. I didn’t recognize the name until I visited the website. I honestly thought Flipboard was just another annoying app (bloatware) I couldn’t remove from my phone. Okay, so now I’m totally interested if I can actually benefit from using it. 🙂
    Tiffany Griffin recently posted…5 Secrets That Successful Bloggers Don’t ShareMy Profile

    • says

      Hi Tiffany,
      Pleased to meet you. I’m glad to hear you have familiarity with Flipboard. As my article explained, many people use it to successfully get mass traffic to their blogs. Thanks for your comments.
      Janice

  7. says

    Hi Sue Anne,
    Thank you so much for hosting me! I am excited to be featured on your blog! I have shared your post on all my social media.
    Janice

    • says

      It’s a wonderful post on a subject we have never covered.

      Thanks, Janice.
      Sue

  8. says

    Yes Flipboard can bring sometimes great traffic. I have seen thousands of views per day to our food blog. Didnt know there is a Flipboard analytics, it gives better understanding what is actually going on.

    • says

      Hi Slim,
      Nice to meet you. I am so glad you found my article helpful. I use Flipboard’s analytics to gain insight about what my Flipboard followers like to read. Thanks for your comments.
      Janice

    • says

      Hi Jimmy,
      It was my pleasure to guest post for Sue Anne’s readers. Thanks for writing and telling us about your good experiences with Flipboard.
      Janice

  9. says

    Hi Janice,

    I’m not actually on Flipboard but from all that you’ve said about this social media, I think I have to give it a try. Thanks for giving me another wonderful strategy for driving traffic to my blog. I will be back to let you guys know how much traffic I have gotten from this site. Your explanation made it easy to understand.

    • says

      Hi Emenike,
      Nice to meet you. I’m sure you’ll enjoy Flipboard. Yes, definitely let us know about your experiences there.
      Janice

  10. says

    Hey Janice,

    Flipboard is an important referral of traffic for bloggers. Today Flipboard app is very popular and become the top most choice for publisher and blogger to discover their content.

    This is one of the best practice to market your blog or website on Flipboard. There are thousands of magazines on Flipboard to follow. The best method to find the topics from your niche and understand how each and every topic or content are engaging the users.

    One of the most important things to get traffic on your blog is to let others flip your content. Eventually, thanks for sharing your best experience regarding this subject in very deep.

    With best regards,

    Amar kumar

    • says

      My pleasure Amar. Glad you enjoyed the article. I’ll be sure to use the app more since reading your comments.
      Janice

  11. says

    Wow It’s a really fantastic tips for getting traffic. I will try this out for my blog site. Thanks for this help.

  12. says

    It’s a wonderful post on a subject we have never covered.

    Thanks,

  13. says

    Hi,
    Getting traffic is the desire of every blogger like me but it’s not an easy task, Your post will make the job easy for me after implementing. I love and appreciate.
    Thanx for your kind words.

  14. says

    I am sharing content on Flipboard, However, i have not implemented tips given in the article. Let me implement these awesome tips and come up with the results. I found something new as a Flipboard. Thanks for sharing! Great Article!

    • says

      Hi Utsav,
      Thank you for writing to tell me you enjoyed my Flipboard article. Look me up over there. I can be found under “Janice Wald” or “MostlyBlogging.”
      Janice

  15. says

    I registered on Flipboard some weeks back but I am yet to see some positive result I will adopt your strategy and see how it goes from now on. Thanks for these tips to increase blog traffic

  16. says

    Hi Janice. I was in sock about Flipboard. I just created my website some days ago and it has only 2 articles. I created an account on Flipboard just for backlink and social brand, then I posted one of my article to my magazine. After 10 hours I saw some users on Goolge analystic real time report? At first I though it was a spam. Then I checked where were these traffic from. Get what? 1500 visitors for a new account(about 10 hours). Then I do a research on how to get traffic from Flipboard and came here. Thank you for you article. I think i just discovered a gold mind. :))). Before this I have used Pinterest and it is also a good traffic channel.

  17. says

    Just started with flipboard and looking for some way to get traffic from it. Fortunately found your blog about it. One more thing Janice, please write an article about how to get traffice from scoop.it too.

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