Writing and publishing your own book offers many advantages.
– It establishes you as an expert in your field
– It creates another source of revenue
– And, if used as a freebie on your website, it allows you to build your contact list so you can stay in the face of your consumer.
The question is: How do you do it?
Although it may seem like an overwhelming process, it is actually quite simple if you just break it down into six easy steps.
Step #1: Decide What You Want Your Book to Be About
Before you can even worry about publishing your very own book, you need to decide what to write about.
Of course, you want it to be something that your target market will read, so put yourself in their shoes by asking what problem they have that you could help them solve.
For example, if you own a landscaping business, you may write a book about how to keep small critters out of your flower beds, or if you have a coaching business, you might want to write something that covers how to climb to higher levels of success.
Think about some of your client’s most common issues and focus on those topics. Then choose one that you feel confident and knowledgeable about and commit to writing about that.
Step #2: Sit Down and Write
This is often the hardest part of the process for a couple of reasons. First, if you’re busy running your own business, you may find it difficult to find the time to actually sit down and write.
Therefore, you may have to commit an hour or two every morning or night to this project. It may take you a while to get it done, but as long as you work on it regularly, you’ll get there soon enough.
The second obstacle in regard to this step is if you don’t like to write or don’t feel comfortable writing.
Either way, it can make the idea of publishing a book a chore, which means that it is likely something that you will keep on the back burner, never becoming a priority—or a reality.
If this is you, you can still carry out this goal by employing the help of a ghostwriter.
A ghostwriter is someone who is willing to write your book for you, give you the copyrights, and let you put your name on it.
Some good places to look for a reputable freelancer are on eLance or Fiverr. Just be sure to check out their profiles first to help make sure that you get a reputable one who is the right fit for you.
Step #3: Edit Content, Spelling, and Grammar
Once your book is drafted, it must be edited to make sure that the content flows, the grammar is correct, and there are no spelling errors.
The last thing you want to do is show your reader that you aren’t willing to put in the effort necessary to have a good product as they will be less likely to hire you or your product if they think you are careless with your quality.
There are several software programs you can buy that will do these types of checks for you, or you can pay a freelance editor to take care of your editing (by using the same sites named in step number two).
No matter what route you take, your attention to detail will help you draw clients in and not repel them away, which is exactly what an unedited book could do.
Step #4: Add the Final Touches
Now that you have your content written and edited, it is time to add the final touches. For starters, you will want to include a copyright statement so that no one steals your content and republishes it under their name (yes, this does happen).
This step also includes creating a book cover design that catches your target market’s attention. I used Fiverr for my Kindle book cover.
Step #5: Format and Upload Your Book
Your book will also have to be formatted for the specific site(s) in which you intend to upload it.
If you are uploading it to your own website, you may have a lot more flexibility with your options. You can sell your book on your blog through a service like Selz (you can sign up for free). Just save it as a PDF and get a cover made for it.
However, other sites, such as Amazon and Smashwords, each have their own guidelines about layout, hyperlinks, and margins that you’re going to have to pay attention to if you intend to sell your book through their services.
Step #6: Get the Word Out
One of the biggest mistakes that first-time authors make is believing that “if you build it, they will come.” You have to go out there and tell people about your book in a way that makes them not want to go one more day without it.
Social media is great for this purpose. You can get your clients excited about your new eBook by posting about it on your business page on Facebook, Twitter, Pinterest, or any of the several others.
Ideally, you could also create a whole new page for your book. Give little bits and pieces of it so that others want to know more. Share testimonials provided by other readers to help confirm that it is worthy of reading. (One great way to get testimonials – send a free copy of your book as a PDF to colleagues and ask them for a testimonial).
Writing and publishing your own book may seem overwhelming, but it really isn't difficult as long as you follow these six steps.
Who knows? Yours may be the next bestseller, so you better get to it!