Everyone wants to drive traffic to their sites, but most people fail…
Because they spend more time on strategies that require a lot of effort and drive less traffic. For example, for new bloggers, publishing consistently may not be an option, because they have a full-time job or an offline business.
So if you are just starting out, focus on publishing in-depth content, case studies, and research-based articles that haven’t been published in your niche. Brian Dean from Backlinko does this extremely well, he publishes 1-2 articles a month and generates 90k+ visits per month (source: GrowthEverywhere).
The key here is to focus more on publishing quality articles and spending time promoting them. I have already started doing this on my own site, and so far I am getting some good results.
Today, I am going to share 5 practical strategies that you can use to drive more traffic to your site.
Experts Roundup Posts
Expert roundups have become popular in last few months; you can easily find an expert roundup or 2 in any major niche. I did one a few months ago, and it ended up getting featured on SEJ, AdPushup, and SEMRush. It is also become one of the most popular contents on my blog.
Here are two main reasons why you need to do an experts roundup post:
- Attracts Traffic – Most of the times, experts who participate in the roundup post, shares the post with their large social following.
- Allows you to build connections with blog owners – It doesn’t matter what type of business you are running, building relationships with other bloggers goes a long way. Apart from traffic, experts’ roundup can help you build your relationships with other influential bloggers.
The process is straight-forward: Create a questionnaire (it shouldn’t list more than 3 questions), prepare a list of experts with large social following (make sure to find experts that area really experts in their niche), and send each of them an email individually.
Here are some great resources to help you get started with experts’ roundup:
- The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares
- How To Get More Traffic & Links Without Writing Any Content
Run Giveaways / Contests
This is not something new, but can definitely help you increase social shares and traffic. But to get good results, you need to understand the art of running contests. If you execute it properly, you can generate a good amount of leads, social shares, traffic, or whatever you are trying to achieve.
For example, last year Bryan Harris ran LeadPages contest (10-year subscription worth $3000), which ended up netting him around 2,200 new subscribers (costing him $1.33 per subscriber). That’s a pretty good acquisition cost if you ask me. Not to mention the new traffic visits, social shares, and improved brand authority.
So how do you go about running a contest? Let’s take a look…
Step 1: You need to offer a prize that is limited time only or has a high price tag. Next, you need to reach out to product owners and see if they are willing to sponsor 2-5 copies of their product, for your blog.
The reason, you should product authors, is because most of the times, they are happy to sponsor the contest.
Step 2: You need to promote the contest, use your mailing list and social media following to promote the contest. You also should also reach to other bloggers, who can help you promote the contest. There’s a reason that Bryan’s contest resulted in him getting 2200 new subscribers.
Alternatively, if you want to avoid doing a lot of work, you can always run a simple contest, like I did with CSSHero plugin giveaway.
This is one of the time-consuming strategies, but if done well can drive good results. Last month, I sent around 50 or so emails to influential bloggers and ended up getting featured on QuickSprout.
Step 1: Finding Relevant Posts
The first step is to find relevant blog posts, where you can get links from. You can do this by using online tools such as MajesticSEO, Mention, & Topsy. My personal favorite is Topsy, as it allows you to find most relevant content (without spending any money on paid subscription).
Step 2: Create Email Template
The world revolves around me. Me, me, me. My favorite person: Me. I don’t want email from you. I don’t want junk mail from you. I want me-mail. — Seth Godin
This pretty much sums up how your email outreach template should look like. Simple, short, Personalize, and how it can help them. Another thing you should make sure you are optimizing your email outreach for one thing. You cannot ask for two things in an email, because no busy person is going to have time for that.
Step 3: Wait and see the results
…sometimes it may take a few days for the blog owner to respond. For example, Jeni Elliott from TheBlogMaven, only answers emails once a week (on Fridays). So you need to have some patience before you lose hope.
If you are someone who doesn’t just rely on the word of so-called SEO gurus, then you know guest blogging isn’t dead, and still works, if done properly. The thing is you need to provide real value in your guest posts and treat it like any other blog post.
How to make sure you are providing real value in your guest posts:
- Write posts that are really helpful to the blog you are guest posting on.
- Reply to comments on your guest post.
- Share the post with your social media following.
Step 1: Find blogs that you want to guest post on. Ideally you want to look for sites that have already published a few guest posts; then take a look at those posts to see what type of posts the site accepts.
Step 2: Once you have a list of sites to guest post, start stalking building relationship with site owners. You can start by sharing their blog posts and leaving in-depth comments. Alternatively, you can also connect with them using online tools / communities such as Inbound, GrowthHackers, Triberr, which how I first came across Sue’s blog.
Step 3: Write in-depth and high-quality content, if you want to generate quality traffic, you need to write content that is both actionable and engaging.
Here are some great guides on guest blogging to get you started:
- How to Become a Columnist: The Ultimate Blueprint for Guest Blogging and Syndication
- The Ultimate Guide to Advanced Guest Blogging
Participate in Forums
I know you have already heard this many times, but still participating in forums is one of the most effective strategies to generate traffic to your site. It is also a great place to find blog post ideas. If you want to see how effective forums are, check out the monthly reports that Matthew publishes on his blog. He gets around 1000 visits from forums such as BlackHatWorld and CPAElites. Now, he isn’t very active on those forums, but still generating more than thousand visitors a month.
The thing about forums is that it takes some work initially, but can that is done, you can generate a good amount of long-term traffic from them.
I hope enjoyed this article, remember, these strategies will only going to work if you have great content on your blog.
If you have any questions or want to share your own strategies for generating traffic, please let me know in the comments below.
Dev Sharma is a WordPress fanatic and founder of WPKube, a WordPress resource site which focuses on Themes, Tutorials, Tips, and Modifications.