If you’re a new blogger who wants to write a successful blog, you’re in luck, because it’s absolutely possible.
I’ve coached many bloggers to grow their audiences and create blogs that bring them consistent income.
It’s not rocket science, but you do need to be strategic and follow a few basic rules.
Here’s what I’ve found works for bloggers from all different niches and backgrounds.
1. Understand your readers
First thing’s first: you must understand your readers to have a successful blog.
That means knowing who they are, what they struggle with, and why they are reading your blog in the first place.
Create a profile for your ideal reader.
- How old is your reader?
- Is your reader a man or a woman?
- What does he or she want to accomplish?
Write out a short description of your reader, and then look at it every time you write a blog post.
Then, make sure that each post is designed to help your reader. You can learn so much from your readers by asking them about their struggles.
I ask every reader that signs up for my email list what they are struggling with in their blog, and get around 10–20 responses a day! Their answers help me create content that I know they will love.
2. Leverage your content
Once you know who your reader is, you can create great content that builds trust and makes them want to buy from you.
But don’t just write blog posts for your blog. Use your time wisely by writing content you can leverage.
I recommend that beginner bloggers write 2 posts for their own blogs every month, and 2 guest posts for other, more popular blogs. That’s because, in the beginning, no one knows your blog exists. It’s a far better use of your time to guest blog and get in front of other bloggers’ audiences rather than writing content for your own blog that people will likely never see.
Round up posts
A great way to get more eyes on your blog is to create roundup posts, where you ask a number of experts a specific question, and then share their answers in a single blog post.
When you publish that post, you tell all the experts, and then many of them will share it with their audiences, giving your blog a great traffic boost. I’ve had many of my clients publish round up posts and then see their traffic go up dramatically.
3. Comment on other blogs
Speaking of leveraging your content to get more traffic, you can’t just stay on your own blog and expect to grow your audience.
A great way of getting backlinks to your blog and building relationships with bigger bloggers is to comment on other blogs in your niche.
Write a list of 20 bloggers with whom you want to build relationships.
Then comment on 2 of those blogs every day. Make sure your comments are thoughtful and add to the conversation.
When you’ve taken the time to build relationships with influencers, they’ll be far more likely to answer your roundup question and to have you on their blog as a guest blogger.
4. Be consistent
Even if you’re guest posting, commenting, and doing round up posts, it still takes time to grow a loyal audience for your blog. That’s why it’s so important to be consistent with publishing high-quality content on your blog.
I publish a blog post every Thursday, and I have done that since I started with this blog.
Writing consistent content helps your readers trust you and come back for more. They won’t be left guessing when your next post will come out.
If you struggle with writing consistent blog posts, consider having other bloggers guest post on your blog. You’ll not only get great content on your blog, you will also build relationships with other bloggers, which is key to having a successful blog.
5. Grow your email list
When it comes to having a successful blog, your email list is the most important asset you need to grow.
The best way to grow your email list is to:
- Know who your readers are
- Find out what transformation they are trying to achieve
- Create a lead magnet you can give them in return for their email address
- Strategically place that lead magnet throughout your blog.
- Get free traffic through guest posts and round up posts
Once someone is on your email list, you can tell them of new blog posts, and more importantly, let them know when you have something to sell.
Sell your own products
On the topic of selling, the best way to make money from your blog is to sell your own products.
Create a $97 dollar product and sell it to 10 people, and you’ve just make your first $1K blogging.
6. Get help when you need it
Let’s face it – sometimes you can’t do everything on your blog yourself. I have grown a successful blog by reaching out and getting help when I need it, and I recommend that you do the same.
I’ve spent over $50k on mentors and courses. They have taught me essential lessons on how to build a successful blog. And I’ve built valuable relationships with mentors like Jon Morrow, Racheal Cook, and Yaro Starak.
I also get help with things like maintaining my blog and creating graphics. That means I can focus on what I love doing the most - helping beginner bloggers create successful blogs.
The best way to grow a successful blog fast is to connect with a blogging coach who can teach you the ins and outs of blogging. I would love to mentor you and help you grow your blog.
If you want to build a successful blog, you absolutely can.
Know your readers, leverage your content, build relationships by commenting on other blogs, be consistent, grow your email list, and get help when you need it. If you do those 6 things, you will be miles ahead of the other beginner bloggers out there.
Over to you…
What has helped you grow a successful blog? Share in the comments below.