Video blogging has taken off in a massive way. With YouTube leading the way for people to share their videos with a vast audience, it’s the popular choice for bloggers in particular.
But how do you go about getting that audience?
How do you attract new subscribers to your YouTube channel, without coming across as pushy?
Read on to discover 10 of the best ways to increase your YouTube subscriptions, how to nurture your audience and how to keep them coming back for more.
1 – Post Quality Videos Consistently
Whether you’re creating a blog post, a podcast or a video, quality is always the name of the game. If you’re not posting content that’s packed full of valuable tips, information, and advice, then people aren’t going to want to watch it.
Have a script drawn up before you start filming your videos. Make sure you’ve gone over it more than once and get an opinion from someone other than yourself. Fresh eyes will help you identify areas that may not be up to scratch – things you might miss if you’re relying just on yourself.
2 – Ask People To Subscribe
If you don’t ask you don’t get. There’s a reason that’s such a common phrase and it can be applied to your YouTube subscriptions too.
There’s nothing wrong with asking people to subscribe to your channel and there’s plenty of ways you can do it. Add a clickable call to action on your video at the end. Ask people in the video description. Physically ask people during the video and explain how doing so will benefit them.
Since some people might not know how to subscribe to a YouTube channel, spell it out for them but do so in a casual, non-pushy way. You don’t want to come across all salesy.
3 – Use Keywords In Your Video Name
Think about how people are going to find your videos for a minute. Sure you’ll probably be sharing them around Social Media networks and on your blog, but what about via search engines?
This is where Search Engine Optimization comes into its own. SEO means improving your content so it’s easier for people to find in popular search engines. To optimize your videos, start naming them strategically.
Consider what people would type into somewhere like Google if they were looking for the topic your video is about. Use that search term in your videos file name, title and description to make it more visible to those who want to find it.
4 – Utilize Video Annotations
YouTube has this nifty little feature that lets you annotate your videos. This means as someone is watching, a little box with some text will appear overlaid on the video screen.
This is a great place to add some more information about your channel. You could tell people how to subscribe, or add a link they can click. Annotations provide a great visual prompt. They stand out from your main video content, so use them to their full advantage.
5 – Make Your Channel Design Stand Out
No-one likes a rushed and half-hearted design. It doesn’t give off a great impression and your channel visitors won’t want to stick around among less than pleasing aesthetics.
With a few tweaks, you can make your YouTube channel stand out or at the very least, look a bit better on the eye. Why not match the color scheme to your website branding and include your logo on the page.
Don’t over-do it however. A good rule of thumb is to stick to two colors with plenty of white space. Keep your design subtle but recognizable and people will appreciate the thought and time put into creating it.
6 – Include A Widget On Your Website
It’s not just your YouTube channel itself that can help you get more subscribers. Consider the space on your own website. No doubt you’ve got an area where you include follow buttons for the likes of Twitter and Facebook. Why not add one for YouTube as well.
Alternatively you can add the YouTube widget to your sidebar. This provides a clear visual cue for people to check you out and subscribe.
7 – Show Outtakes and Bloopers
Sometimes showing the person behind the professional can have a dramatic effect on subscription uptakes. People like to know that you’re accessible, approachable and human just like them.
Sometimes as a talker or influencer we can create barriers between ourselves and our audience. The key is to remember that without your audience, you wouldn't be doing what you’re doing.
Include some video outtakes and blunders during your end credits. It’s a nice touch that can solidify your audiences trust, ultimately making them more likely to subscribe to your channel.
8 – Reply To Your Comments
Another step you can take to bridge the void between you and your audience, is to promptly reply to comments on your videos. Of course if you have a large volume of them, it’s impossible to reply to them all. But the key is to be visible, to be seen engaging and communicating.
People generally don’t want to just watch and go. A lot of the time they’ll have questions about your content, so use your comments area as a way to take the conversation further.
Remember you’re building trust in order to gain more subscribers. If people see you going out of your way for them, they’ll see the value of subscribing.
9 – Make A Channel Trailer
YouTube has changed a bit recently, giving you more room to really show off your personality.
Consider using the top area of your channel to feature a trailer video. Use it to tell people what they’ll learn when they subscribe and watch your videos. Make it clear how they’ll benefit, what you can offer them and why they should stick around.
This makes for a great introduction to new visitors to your channel. Therefore talk about yourself too in your trailer. Tell your audience what drives you and why you can help them.
10 – Create Goals and Payoffs
Probably the most effective way to gain new YouTube subscribers, is to create goals surrounding new sign ups.
What this means is that set a public goal and when you meet that goal – 500 subscribers for example – you promise to post a video of something fun. You could do something crazy like sitting in a bathtub full of beans or perhaps hold a giveaway for your subscribers.
You’ll generally find that in instances like this, where the payoff is big and the resulting video even better, that people will be more than happy to support you and spread the word.
Building an audience takes care, attention and patience. It won’t happen overnight, but if you put into practice some of the tips in this post, it won’t be long before the subscriptions begin to pick up.
Ultimately you need to remember that you’re essentially providing a service to your viewers. They are what makes your videos worthwhile. So nurture those relationships, engage with your audience and the subscriptions will naturally follow.