The Blogger’s Guide To Getting YouTube Subscribers

YouTube SubscribersVideo blogging has taken off in a massive way. With YouTube leading the way for people to share their videos with a vast audience, it’s the popular choice for bloggers in particular.

But how do you go about getting that audience?

How do you attract new subscribers to your YouTube channel, without coming across as pushy?

Read on to discover 10 of the best ways to increase your YouTube subscriptions, how to nurture your audience and how to keep them coming back for more.

1 – Post Quality Videos Consistently

Whether you’re creating a blog post, a podcast or a video, quality is always the name of the game. If you’re not posting content that’s packed full of valuable tips, information, and advice, then people aren’t going to want to watch it.

Have a script drawn up before you start filming your videos. Make sure you’ve gone over it more than once and get an opinion from someone other than yourself. Fresh eyes will help you identify areas that may not be up to scratch – things you might miss if you’re relying just on yourself.

2 – Ask People To Subscribe

If you don’t ask you don’t get. There’s a reason that’s such a common phrase and it can be applied to your YouTube subscriptions too.

There’s nothing wrong with asking people to subscribe to your channel and there’s plenty of ways you can do it. Add a clickable call to action on your video at the end. Ask people in the video description. Physically ask people during the video and explain how doing so will benefit them.

Since some people might not know how to subscribe to a YouTube channel, spell it out for them but do so in a casual, non-pushy way. You don’t want to come across all salesy.

3 – Use Keywords In Your Video Name

Think about how people are going to find your videos for a minute. Sure you’ll probably be sharing them around Social Media networks and on your blog, but what about via search engines?

This is where Search Engine Optimization comes into its own. SEO means improving your content so it’s easier for people to find in popular search engines. To optimize your videos, start naming them strategically.

Consider what people would type into somewhere like Google if they were looking for the topic your video is about. Use that search term in your videos file name, title and description to make it more visible to those who want to find it.

4 – Utilize Video Annotations

YouTube has this nifty little feature that lets you annotate your videos. This means as someone is watching, a little box with some text will appear overlaid on the video screen.

This is a great place to add some more information about your channel. You could tell people how to subscribe, or add a link they can click. Annotations provide a great visual prompt. They stand out from your main video content, so use them to their full advantage.

YouTube Subscribers


5 – Make Your Channel Design Stand Out

No-one likes a rushed and half-hearted design. It doesn’t give off a great impression and your channel visitors won’t want to stick around among less than pleasing aesthetics.

With a few tweaks, you can make your YouTube channel stand out or at the very least, look a bit better on the eye. Why not match the color scheme to your website branding and include your logo on the page.

Don’t over-do it however. A good rule of thumb is to stick to two colors with plenty of white space. Keep your design subtle but recognizable and people will appreciate the thought and time put into creating it.

6 – Include A Widget On Your Website

It’s not just your YouTube channel itself that can help you get more subscribers. Consider the space on your own website. No doubt you’ve got an area where you include follow buttons for the likes of Twitter and Facebook. Why not add one for YouTube as well.

Alternatively you can add the YouTube widget to your sidebar. This provides a clear visual cue for people to check you out and subscribe.

7 – Show Outtakes and Bloopers

Sometimes showing the person behind the professional can have a dramatic effect on subscription uptakes. People like to know that you’re accessible, approachable and human just like them.

Sometimes as a talker or influencer we can create barriers between ourselves and our audience. The key is to remember that without your audience, you wouldn't be doing what you’re doing.

Include some video outtakes and blunders during your end credits. It’s a nice touch that can solidify your audiences trust, ultimately making them more likely to subscribe to your channel.

8 – Reply To Your Comments

Another step you can take to bridge the void between you and your audience, is to promptly reply to comments on your videos. Of course if you have a large volume of them, it’s impossible to reply to them all. But the key is to be visible, to be seen engaging and communicating.

People generally don’t want to just watch and go. A lot of the time they’ll have questions about your content, so use your comments area as a way to take the conversation further.

Remember you’re building trust in order to gain more subscribers. If people see you going out of your way for them, they’ll see the value of subscribing.

9 – Make A Channel Trailer

YouTube has changed a bit recently, giving you more room to really show off your personality.

Consider using the top area of your channel to feature a trailer video. Use it to tell people what they’ll learn when they subscribe and watch your videos. Make it clear how they’ll benefit, what you can offer them and why they should stick around.

This makes for a great introduction to new visitors to your channel. Therefore talk about yourself too in your trailer. Tell your audience what drives you and why you can help them.

10 – Create Goals and Payoffs

Probably the most effective way to gain new YouTube subscribers, is to create goals surrounding new sign ups.

What this means is that set a public goal and when you meet that goal – 500 subscribers for example – you promise to post a video of something fun. You could do something crazy like sitting in a bathtub full of beans or perhaps hold a giveaway for your subscribers.

You’ll generally find that in instances like this, where the payoff is big and the resulting video even better, that people will be more than happy to support you and spread the word.

Final Thoughts

Building an audience takes care, attention and patience. It won’t happen overnight, but if you put into practice some of the tips in this post, it won’t be long before the subscriptions begin to pick up.

Ultimately you need to remember that you’re essentially providing a service to your viewers. They are what makes your videos worthwhile. So nurture those relationships, engage with your audience and the subscriptions will naturally follow.



  1. says

    Thanks for the great primer, Sue.

    One thing I keep prodding myself to start doing is pump in subtitles. More on more YouTube will be using this to decide which videos hop to the top.

    What do you think about putting in entire podcast episodes with a static screen and subtitles? I’m tempted to give this a try, even if only as a teaser of 2-3 minutes.
    Anthony Metivier recently posted…These 5 Kinds Of Memory Make The World AwesomeMy Profile

    • says

      I never thought of that, Anthony. I think it is a great idea – spreads your podcast to a new potential audience.

      Thanks for the comment and the idea!

  2. says

    Thanks for another great resource post! The free video tools are great. I’ve gotten away from videos and this is a reminder to get back. People pay more attention to videos, even PowerPoint captures. The numbers don’t lie.

    You’ve got me inspired to develop a channel design as well. Great post. We just don’t see much video blogging advice and we could use more.
    Cathy Goodwin recently posted…Sensitive Marketing Advice From 50 Shades of BlondMy Profile

  3. says

    Great article Sue! Every single thing is tried and true. I need to implement a few more of your tips since I’m still trying to grow my own Youtube channel as well. Stacie

  4. says

    Thank you for this helpful article. I have been thinking about the possibility of adding videos, but have been a little unsure where to start. I feel like I could just go step by step through your suggestions and get a feel for using Youtube. Also like Anthony Metivier’s comment about using static pictures with audio. I have some mindfulness audios that would pair nicely with beautiful photography. Thank you!

    • says

      Hi, Jennifer,

      I know some bloggers who take their entire blog post and make a PowerPoint slide show and read it out loud and capture it on video. The same can be done for making it a SlideShare presentation. You can even have someone on Fiverr create the slides for you.

      Thanks for your comment today!

  5. says

    Hi Sue,
    Thanks for sharing these useful tools creating videos for youtube. You always publish a post that start from a beginner level and touches the higher level of professionalism. I would like to know about the promotional strategy after the creation of videos we should be used each time? What you actually do after creating a video? Where to promote them???

    Nikhil recently posted…How to Add Site to Alexa for Looking More ProfessionalMy Profile

    • says

      Hi, Nikhil,

      Thanks for your question. You can email your list about new videos, put a YouTube widget in your sidebar or footer of your blog and share you videos on other social media channels.


  6. says

    Hi Sue,

    What a tremendous infographic. It is a home run!

    I haven’t gotten into videos yet but plan on doing in the near future. I am going to bookmark this post for further reference.

    Thank you for sharing, Sue and you have a wonderful day and weekend ahead!

    Linda Schrier recently posted…How to become a better blogger?My Profile

  7. says

    Youtube is the best place for video promotions, marketing and making money also. Your tips are incredibly effective and I should bookmark to remind me these tips again and again. Thank you for sharing about YouTube.
    Gaurav Kumar recently posted…Gaurav Kumar : My Blogging Journey So FarMy Profile

  8. says

    Good stuff Sue!

    I’ve noted adding relevant keywords and filming 1080 HD videos – and mentioning 1080 HD video in the title – give my videos a boost. Filming in places like Bali and Fiji do not hurt my cause 😉 All awesome tips here. The IG is inspired too. Film those videos, get in front of the camera and you’ll rock it out on the YT side of things.

    Thanks for the share!

    Ryan Biddulph recently posted…Download this eBook to Quickly Boost Your Blog Traffic on Auto PilotMy Profile

    • says

      Hi, Ryan,

      HD definitely makes a difference, right? And Figi and Bali are SUPER locals.


  9. says

    Great post and Infographic Sue,
    Youtube has really become the big stuff and lots of people are already making so much money from it alone while also driving targeted traffic back to their site and landing pages.

    However, some of us are usually afraid of appearing to camera which is why we always avoid Youtube marketing but, its what I’m still planning to start doing very soon.

    Thanks for sharing.
    Theodore Nwangene recently posted…GuestCrew Traffic Stats and Update – September 2015My Profile

    • says

      Hi, Priya,

      I’m so glad this post helped you.

      Thanks for commenting today.

  10. says

    Hi Sue,

    Nice post. Love the infographic, too.

    I know showing bloopers and outtakes has historically worked well for me… always nice to see that “personal” touch. I might make a bloopers reel for Better Blogging after the 20th episode. We’ll see 😉

    I agree with the point about asking people to subscribe, too. Never hurts to ask. If viewers ignore my request, I’m no worse off.

    Will definitely share this one out. Best,

    Brent Jones recently posted…Find Targeted Readers with Don PurdumMy Profile

    • says

      Will look forward to the blooper tell, Brent!

      Always appreciate your comments.

  11. says

    Hi Sue Ma’am
    Thank your for this fantastic article. As we all know that Youtube is a hub of videos has over millions of videos and billions of users. But it is not easy to get subscribers from there until you have enough knowledge of SEO. I think these tips will definitely help us to get some subscribers.
    Thank you
    Mohit farswan recently posted…How To Download Youtube Videos For Mobile And PCMy Profile

    • says

      I’m glad the article and infographic were helpful, Mohit.

      Thanks for commenting!

  12. says

    That is really great I just loved the infographic that shows the importance of tools in YouTube and Honestly I have never given importance to them but, they are actually really helpful like, Subtitle adding is currently my favorite. People love my vBlog and Maybe now I have to think about adding some more qualities to videos!
    Saqib Ahmad recently posted…One Page Professional Employee Resume Template Free DownloadMy Profile

  13. says

    Hi, Sue,

    What an excellent post, and I absolutely love infographics, so that is going above and beyond – Thanks for sharing. ?

    Love the call to action on asking folks to subscribe. Most of my videos are published on my blog using Wistia, however, so I have the ability to put any call to action I want at the end, right from my video hosting.

    There are other versions of the same videos on YouTube, so you’ve given me a great idea. Create a clip to tack on at the end for my YouTube videos only which adds that call to action to subscribe.

    Thanks much!!

    Carol Amato recently posted…Carol’s Cut – Best of the Month 4My Profile

  14. says

    That’s a great post Sue ! Loved the Info graphic
    Rohan recently posted…Hello world!My Profile

  15. says

    Thanks for sharing these tips and useful tools creating videos for youtube to us.I had seen You always publish a post that start from a beginner level and touches the higher level of professionalism.
    Piyush recently posted…Happy Diwali Quotes Messages SMSMy Profile

  16. says

    Wow! That’s great post Sue. 10 tips are great.

  17. Sheena L. Mathieson says

    Thanks for sharing this Sue. It really helps me 🙂

  18. says

    Thank you so much for the awesome article, will surely use this tips for growing my youtube channel.

  19. says

    Really helpful guide to apply while Youtubing…
    All the way what matter ultimately is content of our video, great content of video will automatically bring subscribers and good content will also increase likes and people will automatically start commenting their views…
    Juned recently posted…How to Logout of Facebook MessengerMy Profile

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