Traffic Strategies That Work: How I Increased My Traffic 300%

What do I hear when I send any kind of survey to my list?

Traffic. I don’t have enough. I want more. Where’s all the traffic? I NEED TRAFFIC!

It’s the #1 concern my readers express. Well, after wondering how to make money with their blog. 🙂

You know that you can’t have a successful blog without traffic.

And I completely understand your traffic neediness!

how to increase blog traffic

I’ll be honest with you…

…I didn’t always have the traffic I have now.

Here’s the deal:

When I first started blogging at Successful Blogging (after selling my profitable stress management blog), my stats looked quite different from what they do today.

Successful Blogging was getting about 185 views a day and had an email list of just 2,046 people in early 2014.

I was putting out new content weekly, but each post was only getting a handful of comments and not many shares on social media. I’m talking an average of 5 comments and about 20 social shares.

Hardly anything to write home about, right?

If you look at my posts now, you will see that they get a lot more comments and shares. For example, this post called “How to Start a Blog and Make Money” received 51 comments and 776 social shares after a week and I got a nice spike in traffic, as you can see by the graph below.

boost blog traffic

 

So what did I change?

Well, I started here:

I took a course with one of my favorite bloggers, Brian Dean of Backlinko, called SEO That Works. And I followed his step-by-step SEO system that he outlined in the course. I focused on building quality links, aiming to rank as high as possible in the search engine results pages.

But it’s more than that…

…I worked to promote my content the right way. In fact, I managed to increase my traffic by over 300% (yes, you read that right). AND I went from getting about 21 newsletter subscribers a week to well over 200.

subscribers

 

What else did I do?

I started focusing more on blogger outreach. I realize that I needed to leverage the popularity and social power of other bloggers in order to get my own blog noticed.

I started emailing prominent bloggers about my newest post and asked them to help share it. And you know what? A lot of them would!

I now do at least 1 guest post a month, leave comments on other popular blogs and participate in expert round-up posts almost every week. As well as send out 25-50 emails a week about my newest post.

Why?

Because I know working together with other bloggers in my niche will help get my content in front of the right eyes. Their audience is essentially my audience. By contributing to their blogs, leaving thought-out comments on their posts and giving them great info for their round-up posts, they help share my own links and content.

My results speak for themselves. My site gets more visitors, and they are spending more time there, and leaving less. They are also engaging more, leaving comments and signing up for my mailing list.

My Alexa rank has shot up from 175,377 to 62,869 (in case you’re not familiar with Alexa rankings, it’s like golf – lower is definitely better).

Alexe.com Site Overview

 

And sales have increased 283% and continue to grow!

sales

All because I started to promote my content the right way. By implementing Brian Dean’s expert strategies, I was able to grow by traffic, my email subscribers and my brand. (In fact, Brian recently told me that my results made me one of his best students from that class.)

And you know what? My results are not impossible to duplicate. If you work hard to focus your promotions, centering your efforts on building those relationships that will bring you quality backlinks, and even more importantly, traffic, I KNOW you can boost your blog too!

Comments

  1. says

    Hi Sue,

    What a great story. You know what, I am actually taking Brian’s SEO course right now. It’s great material! 🙂

    And after finishing it (in February I expect) I am determined to take his advice and tips and apply it to my content strategy and blogposts.

    Talk soon,
    Paul
    Paul Koks recently posted…Case Study: Optimize Landing Pages in Google AnalyticsMy Profile

  2. says

    Woowww……that’s awesome post.
    It will surely help me a lot.
    Thank you.

  3. says

    Great post, Sue! I’m so happy that you’ve had so much success since graduating from SEO That Works. You’re one of our star students!

    • says

      That means the world to me, Brian! You made my day.

      Thanks so much for everything!
      Sue

    • says

      Brian is a genius, you are so knowledgeable about SEO, that one day more and more people will be a star student just like Sue.
      Sue has done a wonderful job once again. A well formatted and easy to understand article.
      Thank you very much.

      • says

        I love Brian also, Rintu! His course is awesome.

        Thanks so much for commenting and emailing me!
        Sue

  4. says

    >>> I now do at least 1 guest post a month, leave comments on other popular blogs and participate in expert round-up posts almost every week. <<<

    These are great strategies. They are also something you can start even if you don't have a big following yet, as long as you have worthwhile things to say.

    It might take a bit of effort (and time and experience) to reach the point you are asked to participate in expert round-up posts.
    John recently posted…Medical TourismMy Profile

    • says

      If you have traffic already – then I would agree with you, Alize. But newer bloggers – that doesn’t work well for them at all.

      Thanks for your opinion and comment!
      Sue

  5. says

    That’s a very incredible story.

    I definitely see how that increased your traffic. I keep losing focus when it comes to guest posting.

    Thanks for refreshing my memory Sue 🙂

    Esteban

  6. says

    Hi Sue

    It’s good to see you mention blogger outreach. I’ve been doing a bit of this and have had great success so far.

    I’m curious about what’s involved in “…I worked to promote my content the right way”. Over 700 shares per post is hugely impressive, especially if you used to only get 20.

    But its ok if you don’t want to give away all your secrets!

    Clement
    Clement recently posted…7 B2B Marketing Strategies That Are Working Right NowMy Profile

    • says

      Not my secrets, Clement, but Brian Dean’s! Sign up for Backlinko for SEO info – I highly recommend it for bloggers that are ready for a high level course.

      Thanks for your comment!
      Sue

  7. says

    Excellent post Sue!

    I sometimes lose track on what I should be doing to increase traffic. Thanks for the reminder.

    Waseem.

    • says

      You cannot go wrong with Brian Dean, Sherman!

      Have a great week and thanks for stopping by.
      Sue

  8. says

    Hi, Sue,

    This is a great post about what you’ve been able to achieve after following Brian’s advice.

    I’d also want to add something about SEO and long-tail keywords as discussed by Neil Patel. In his post “How To Generate 20,000 Monthly Visitors Through Long-tail Keywords”, Neil shows why it’s important to publish in-depth content around long-tail search terms, which increases site traffic, attracts paying customers, and grows brands.

    Most people fail to get it right because they’re after quick results.

    The truth?

    It’s never easy as most people would think. Especially if strategies DO NOT align with goals. The key here is to drive targeted traffic to your site and converting that traffic into qualified leads. This is where most people don’t get it… but I sure wrote about getting targeted traffic in a recent article I published on Medium.

    Interesting post Sue.

    Planning on a comeback. See you in the blogosphere.

    Thanks,
    Enock Machodi

    • says

      Excellent points, Enock! Thanks for sharing them with my readers.

      I so appreciate it.
      Sue

  9. says

    Dear Sue,

    I am a very very young blogger but I have had all the convictions I need to start and i have. My spirit just told me to google : tips for blogging and I saw many options but loved the “successfulblogging”. I have indeed learnt from this page alone and will be following you closely. I live in Nigeria. Any thoughts about how I can get the Brian’ s Strategies? I may just google again. I’m also happy for more tips on how to be a grant blogger whose blogs are read and engaging.

    Thank you.
    Jacqueline oludimu recently posted…Hello world!My Profile

    • says

      Read his blog for his strategies for free at Backlinko.com

      I so appreciate your comment, Jacqueline! You can do this!
      Sue

  10. says

    Hey Sue,

    Such a nice article, I know that Brian’s strategies always work. He is really an awesome expert of our industry, I am happy that you got such success.

    Keep it 🙂

  11. says

    And that Sue is why we need to continue our education and learn from those who are doing what we want to do.

    Brian is an SEO genius and I’m glad you took his course and got great results. He mentioned here in the comments that you’re one of his star students, I don’t doubt that at all.

    I’m glad you shared this with us and I’m glad that what you learned you put into place and made it work. Bravo my dear.

    Have a wonderful week.

    ~Adrienne
    Adrienne recently posted…How to Write Content That Will Guarantee ResultsMy Profile

    • says

      Thanks SO much, Adrienne! He is a great teacher.

      I so appreciate you stopping by today.
      Sue

  12. says

    Hi Sue,

    Great to read about your success!
    I was perhaps more surprised to read how much blogger outreach you do for each post. Do you have a specific list of bloggers you email consistently or do you choose different bloggers for different posts?

    I like Brian Dean’s Backlinko articles so I’m sure his course is brilliant too.
    Thanks for sharing Sue!
    – David
    David Hartshorne recently posted…The Best Bits and Bytes from January 2016My Profile

    • says

      Yes, I have a list of over 200 bloggers in my niche. I don’t do blogger outreach for every post – probably once s month.

      Thanks, Paul, for your comment today!
      Sue

  13. says

    Great stuff Sue!

    Traffic posts always seem to do well in my neck of the woods too. People want info on snagging more traffic. If you get clear on your intent and focus on your ideal reader, and if you share content freely, you’ll get a sick boost.

    Your email counts are staggering to me. You remind me of the female John Chow LOL…just because you email your list so frequently. That’s awesome though. Your list loves it and it feels good to you. It feels fun for me now to publish 3-4 posts weekly then I just send a newsletter once every week or so, sharing all of those links.

    As for guest posting, I hear ya. Right now I’m publishing 1 guest post weekly on Blogging Tips Dot Com and 1 on Kelli’s blog. Again, it feels fun to me so I keep at it. If it felt like a drag- like blog commenting did for a while – I pull back, big time.

    Thanks for the inspired share Sue!

    Ryan
    Ryan Biddulph recently posted…I’ve Been Featured on Richard Branson’s Virgin Blog!My Profile

    • says

      Hi, Ryan,

      I really respect how you make decisions that feel right to you. Sometimes I don’t and have to backtrack!

      Thanks for sharing with me today – I needed to hear it!
      Sue

  14. says

    Hi Sue,
    Great to read about your super achievement and hope you will get more. I usually says that “Great content without promotion is like creating a beautiful painting and
    locking it in the basement where nobody can see it”. I also bought STW cource by Brian Dean. Keep it up great work Sue 🙂

    • says

      I love that saying, Bilal! Yes, Brian is terrific.

      I appreciate your comment.
      Sue

  15. says

    Hey Sue,

    Great post.

    I’m a part of Brian’s course and I’m one of his students. He really knows his stuff and I’m hoping that by implementing all he shares, I’ll be able to have similar results.

    Great stuff, Sue.

    – Andrew

    • says

      I’m sure you will, Andrew! You’ll be his next case study.

      Thanks for letting me know!
      Sue

  16. Rose says

    Great post Sue. I’l definitely try Brian’s strategy.

    I also discovered recently a new service that helps increase organic traffic and sales. It is called Boost.re. The best part is that it helps me focus on my content creation while they focus on distribution.

    • says

      I’m so glad it helps.

      Thanks for commenting, Shrinivas!
      Sue

  17. Daniel Ndukwu says

    Hey Sue,

    I love these kinds of posts, it makes it clear that if you just work for it then you can make blogging work for you.

    Whether that’s a side hustle or a way to replace your full time income.

    It’s also a way to develop a killer personal or business brand that can help boost your sales and engagement.

    Cheers,
    Daniel

    • says

      Thanks so much, Daniel, for your lovely comment.

      I appreciate it!
      Sue

  18. says

    Hi Sue,

    Really a very Nice and informative article.
    Lots of Bloggers, especially the newbie like me, face the problem of not getting good traffic. This post will really help us a lot and I will definitely follow the tips you mentioned.
    Thanks for your time to share such an awesome article
    Regards,
    Vikash

  19. says

    Hello Sue,

    So very impressed your traffic growth statistics and to be honest I know very little about SEO apart from using the Yoast wordpress plugin.

    Do I need more traffic? Absolutely we all do but I have tried to write my posts for my target audience and not the Google search robots. Maybe I should learn how to blend the 2 rather than simply ignoring the obvious importance of SEO for potential organic traffic.

    I love to visit high quality blogs like your Sue and leave my very best comments there and this has helped me with my reputation and exposure to other readers.

    However, as a relatively new blogger, I have never been game enough to approach leading bloggers in my niche asking them to share my blog posts. Right now I am developing many new relationships in the blogging world that are so important to me as a new blogger. I just feel that I may jeapordize those new relationships if I asked them to share my posts. Sure I’d just love it if they did but its a real mindset thing with me.

    Am I being too hesitant and missing a golden opportunity here Sue or is this strategy a little premature for me at my stage in the blog evolution stakes?

    As always just love the way you can communicate so simply and clearly

    Best wishes from a remote Thai village blogger

    Peter
    Peter Beckenham recently posted…Why Haven’t You Got Started With Your Blog?My Profile

    • says

      Hi, Peter,

      Thanks for your great comment and questions. Yes, you are being too hesitant! You have a great blog and it’s time to make friends by email with some top bloggers. It’s time!

      I appreciate your lovely comment today.
      Sue

  20. says

    Great blog! Amazing that your alexa rank improved a lot… Well, the story is really inspiring… Thanks for sharing.