My email list is one of the most valuable assets in my blogging business.
With just an email, I can get clients and fill my courses. My blog posts receive lots of comments and traffic because I share them with the thousands of people on my list.
Growing a targeted, engaged email list should be at the top of every blogger's to do list. And there are so many experts out there (including myself) who will teach you how to do it.
Read on to find out how 6 of my most trusted bloggers go about finding the right niche, getting traffic to their blog, and creating a desirable lead magnet to grow their audiences – 3 essential steps to growing your list.
1. Choose the right niche
The first step to growing your email list is choosing the right niche. When you choose a specific, profitable niche, you attract your ideal customers to join your email list.
And having a targeted email list is essential if you want to be able to sell to your list in the future. Adam Connell and Amy Lynn Andrews both have great ideas about how to choose a focused niche.
Adam Connell of Blogging Wizard
“By thinking about how passionate you are, what your strengths are and which niches are going to be profitable you can cut out a lot of the disappointment and put yourself on the right track from the start.”
Adam Connell of Blogging Wizard is a master at blogging and growing his email list.
He believes that choosing the wrong niche is a huge mistake.
To choose the right niche, think about:
- What you are passionate about
- Whether the niche is profitable
- What are your strengths?
- Is your niche too narrow?
Then Adam suggests you create a mind map to explore your options so that you make a well thought out decision.
Check out this post on “How To Hit The Bullseye With Your Blog's Niche“.
“Unless your blog is strictly for your own enjoyment, you’re probably hoping to gain readers. So, it’s important to consider what others might want to read.”
Amy Lynn Andrews takes a different approach to finding your niche. She says to first focus on what readers want.
Namely, they want:
- To solve a problem
- To relieve their fears
- To learn something new
- To reach a goal
- To be entertained
Once you figure out what your readers want, Amy guides you through a number of other thought-provoking questions to help you narrow your niche. To read more, check out the full post on choosing your niche.
2. Drive targeted traffic to your blog
Once you’ve chosen a specific, profitable niche, you will need traffic in order to grow your email list. The key is to get your content in front of readers who are ready to join your list and buy from you. Neil Patel and Ramit Sethi are masters at getting traffic, and they teach strategies that any blogger can use – even beginners.
Ramit Sethi of I Will Teach You to Be Rich
“Besides writing really good content, the easiest way to get traffic to your blog is to write something interesting for another blogger who has more traffic than you.”
In his article, How to get 150,000 people to read your blog in 1 week (and how I did it), Ramit Sethi shares his strategy for getting lots of blog traffic when you’re just starting out.
He writes that there are only 2 ways that really matter to get blog traffic:
- Writing remarkable content
- Writing amazing guest posts for other bloggers who have a larger audience than you do
If you do these 2 things, your blog will get regular traffic. For more details on how to apply Ramit’s traffic generating strategies, read the full post.
“I can’t promise you overnight results. Stick to [these strategies] and you will eventually get fresh visitors to your blog, increase your email subscribers, boost your conversion rate and build a sustainable business.”
In this long and detailed post, Neil lists 7 effective strategies for getting more blog traffic.
His strategies include:
- Kindle Select 90-Day Traffic Plan
- Creating viral content
- Creating evergreen list posts
- Long-tail keyword domination
- Email traffic generation
- Twisted guest blogging
- Restructure your posts
Neil walks you step by step through executing each strategy, and he includes results so that you know the strategies work. Read Neil’s full post on how to generate traffic.
3. Create a desirable lead magnet
Loads of blog traffic will only help you build your email list if you have a desirable lead magnet to offer your readers.
If you think that asking readers to “subscribe for blog updates” is an effective way of growing your list, you are sadly wrong. You need to offer your readers something they truly want in exchange for their email addresses. Digital Marketer and OptinMonster both have excellent ideas for what you can offer your readers.
Ryan Deiss of Digital Marketer
“With the right Lead Magnet in place and a funnel behind it… your business will become a lead and sales generating machine.”
Ryan Deiss knows how to create irresistible lead magnets that grow his email list and seamlessly lead his readers into his sales funnel. In this post, 9 Lead Magnet Ideas and Examples, he shares 9 lead magnets that you can use to grow your email list.
Ryan’s lead magnet ideas include:
- A guide or report
- A cheat sheet or handout
- A toolkit or resource list
- A video training
For the full list of lead magnet ideas, and to read his 8-point lead magnet checklist, check out the full post.
“Email is a very personal thing. People aren’t simply going to give you their email address without a good incentive, even if they like your brand. As a marketer, it is your job to give them a compelling reason to do so.”
In her comprehensive post, Mary Fernandez, the Content Marketing Manager for OptinMonster shares 69 Effective Lead Magnet Ideas to Grow Your Email List. The list of ideas includes everything from checklists to quizzes to comic strips.
Each idea includes a screenshot and an example to help you get a better sense of what it looks like. If you want inspiration for creating your own lead magnet, read the full post.
The best thing I’ve done for my blog is to consistently grow my email list.
With these strategies in place, your email list will quickly fill with your ideal customers.
If you want to read some of Successful Blogging’s best posts on how to grow your email list, check these out:
What are the best strategies you’ve used to grow your email list? Share in the comments below.