Do You Struggle With Growing Your Blog? 5 Steps That Will Help

Every day, I get up to 20 emails in my inbox from beginner bloggers.

And many of them ask a similar question: “Sue, I am just starting out. I’ve written a bunch of blog posts, but I don’t have any followers or traffic. How do I grow my blog?”

5-ways-blog

Lucky for them (and you), there are lots of ways to grow your blog. And most of them work even if you’re just getting started. Follow these 5 steps, and before you know it, you will have hundreds and then thousands of page views and subscribers.

Follow these 5 steps, and before you know it, you will have hundreds and then thousands of page views and subscribers.

1. Choose a specific niche

Many beginner bloggers want to write about everything for everyone. The problem with this is that there is nothing to make your blog stand out. Your readers won’t have a reason to come back and keep reading if your blog is all over the place.

Fight the urge to write about everything from your kids’ soccer games to your favorite movies.

Instead, choose a topic that you are an expert in, or that you are very interested in. What do you know a lot about? What do people come and ask you to help them with? What could you learn about for hours and not get bored?

Get specific. For example, I help beginner bloggers make money from their blogs. That is a lot more specific than just having a blog about blogging. So if you want to write a blog about fitness, instead, consider choosing one sport and writing about that.

If you are worried about choosing a niche that is too narrow, don’t be. It is much easier to choose a too-broad niche than one that is too specific. And the more you can nail down your niche, the easier it will be for your audience to find you.

2. Be consistent

Once you’ve chosen a specific niche for your blog, pick a posting schedule and stick to it.

When you blog consistently, your audience will know to come back each week to read your new posts. You will start to see consistent traffic from regular readers.

Many beginner bloggers ask me how much they should post, and most of them are actually writing too many blog posts. Yes, you read that right. Most beginner bloggers post too often. They set themselves up for failure by creating an unrealistic posting schedule that they are unable to stick to.

Instead of posting 3 times a week, I recommend that beginner bloggers post every other week. That may not seem like a lot, but I also recommend that they guest post every other week. When you put the guest posts and regular posts together, they are posting every week.

If you are inspired to write a lot of blog posts in the beginning, great. Just don’t publish them all at once. Instead, schedule them out to be published in the future. That way, you will continue to publish consistent content even if you have a dry week.

3. Choose the right social media platforms on which to promote

Once you are writing regular content, it’s time to get out there and promote it.

When it comes to choosing social media platforms to focus on, ask yourself 2 questions:

  1. Where do I like to hang out?
  2. Where does my audience hang out?

Many beginner bloggers make the mistake of trying to be on every social media platform. This will quickly lead to frustration, time-wasting, and burnout.

By focusing only on the platforms where both you and your audience like to hang out, you give yourself the chance to really get to know those platforms, and you make it more likely that your audience will actually see your posts.

If you are a DIY blogger, for example, you probably want to spend more time on Pinterest and Instagram than you will on LinkedIn. If you are a personal finances blogger, you will probably want to be on LinkedIn and Twitter.

2 ways to find out where your audience hangs out:
1. Search for them.
2. Ask them.

Go to the social media platforms you are considering investing your time in. Search for relevant terms to your niche. See what comes up. You should be able to get a clear sense of whether your audience is hanging out there.

If you have an existing audience, don’t be afraid to reach out and survey them. Ask them where they hang out online. They will be happy to tell you.

4. Promote every post many times

Once you know where your audience hangs out, get out there and promote your blog posts. Many bloggers think they will be “bothering people” if they share their posts multiple times. That’s just not reality. Most people are not going to see your post the first time you share it, and they will miss out on reading your content if you don’t share it more than once.

If you are on Twitter, use a service like Buffer or Hootsuite to schedule multiple tweets per post. Vary your tweet each time. One time you can use a quote, another, an interesting fact.

KISSMetrics has a great post on how to increase your blog traffic by sharing your posts multiple times on social media.

If you are on Pinterest, find relevant group boards and post your blog posts to all of them. The more you get your posts out there, the more your audience will become familiar with you and your blog.

5. Make friends in your niche

One of the strategies that has worked the best for me is building relationships with other bloggers. This, more than anything else, is a quick way to skyrocket your blog traffic when you are just starting out.

Create a list of 20 bloggers with whom you want to build relationships, and then strategically comment on their posts, invite them to contribute to round up posts on your blog, and even pitch guest post ideas to them.

Read the breakdown of my blogger outreach strategy in this post.

If you are a beginner blogger, and no one is reading your blog posts other than your best friend and your mom, you will be so happy once you’ve used these 5 strategies. They are the quickest way I’ve found to grow my blog, and my clients have been thrilled with their results, as well.

What are your best strategies for growing your blog? Share in the comments below.

Comments

  1. says

    Hey Sue, Great Post here!
    I love the last part where you talked about making friends.
    It has really helped me alot in the blogging niche.
    I think you were my first friend in the niche!
    🙂 Thanks for another awesome post!

    Iyiola.
    Iyiola recently posted…7 Reasons Why You are not Getting Traffic to Your BlogMy Profile

  2. says

    Hi Sue,

    Great tips! I agree with your point “Choose a specific niche”. Many bloggers make this silly mistake while start blogging.

    They think they can write about anything topic even if they don’t have interest in them. I do suggest my audiences, for the same, do what you love. Then you can do your best job without getting bored.

    Blogging is not just typing or talking about something, it is about feel that thing and tell about that to the world in the best possible words.

    Thanks,
    Umesh Singh
    Umesh Singh recently posted…The Blogger’s Guide Using Emotions in Blogging That Win Hearts and MindsMy Profile

  3. says

    Hello, Sue!

    You’ve given some amazing tips on growing a blog and I absolutely agree with each and every word of it. However, I’m more excited because I’m writing a similar blog post and now I feel a little more authoritative on whatever I was saying in that post. I’m definitely sharing this on Twitter and Facebook. I’ll be linking this article in my next blog post as well.

    THANK YOU so much for writing this!
    Hassaan Khan recently posted…How to Survive without Google AdsenseMy Profile

  4. says

    Hi Sue,
    Great article as always. All the five points are very important that you mentioned here but I think #2 “Be consistent” is crucial to make a new blog successful. Because this is the way to make regular visitors for your site.
    This post will definitely help beginner bloggers including me. Thanks for sharing.
    Cheers
    Riju Debnath recently posted…An Informative Interview with Istiak Rayhan of RoadToBloggingMy Profile

  5. says

    Hi Sue,
    I have seen my traffic grow organically just by posting regularly.
    The good thing I’ve found about posting regularly is that it becomes a habit and habits are hard to break.

    All the best
    Jeremy
    Jeremy recently posted…Is the Make Money Online Niche Saturated?My Profile

  6. says

    Hi Sue,
    Thank you very much for this article. I read it because Hassaan Khan shared it on his Facebook and I’m glad he did. I started blogging a few months back and I’m finally able to figure out what I should do. This article has helped a lot. I feel equip. Thank you for writing it and thanks to Hassaan for sharing it. I have a reason to visit your blog more often now. I’ll subscribe right away.

    • says

      Thanks so very much for leaving a comment and thanks to Hassaan for sharing my post!

      Sue

  7. says

    Hey Sue,

    The quality of the content always matters. But if you’re not consistent then it won’t work as expected.

    Choosing your social media platform is important. Some people try to show their presence on every platform which isn’t effective.

    Thanks for the informative guide.
    ~Ravi
    Ravi Chahar recently posted…Everyone Feels Special With Memorable Customer Service Experience?My Profile

  8. says

    Hello Sue Anne Dunlevie,
    I just visited your blog first time when I see this on my news feed (shared by Hassaan Khan).
    I really appreciate your great tips.
    But I want to add some value to it.
    I am not saying you have missed anything, in fact, it would be better if you had just expanded the promoting process a little more.
    For example, you can add email outreach, content crush techniques or other similar to this because in my view they will help to drive more traffic.
    If we are twitter, Facebook or anywhere else we cannot get much traffic.
    As stated by Brian Dean (You will be familiar with him)
    He just received 111 views to his new post after sharing that on social media but got 10 times more by sending newsletters to subscribers.
    So, you should add subscribers.

    Please don’t think I am just criticizing you, in fact, I liked this post very much and found some cavities so I tried to fill them.

    • says

      I totally agree. My #1 goal is to get email subscribers. But it can help to promote posts on social media, as long as you know your ultimate goal.

      I appreciate your comment!
      Sue

      • says

        Thanks, Sue Anne,
        For approving my comment on your blog. I will be very happy if you had just enabled comment Luv also for me.

          • says

            Sorry Sue,
            My intent to post a comment on your blog was not for a backlink.
            I just said I would love it if you had.
            But happy to see my suggestion and your kind replies on this post

  9. says

    Hi Sue,

    Thank you for sharing this useful post. Methods that your mentioned are great but I would say that paying attention to blog post itself is a key

  10. says

    The toughest one I had to get over was #4. I am proud of what I post, but I didn’t want to be ‘spammy’ about it. I needed to get it into my head that there are different time zones in the weboshpere and posting a different times is a benefit to the readers in other time zones.

    Great post Sue,
    Gerry

    • says

      You can set up the timezone usually in your email service so they get it in their time zone, not yours.

      Thanks,
      Sue
      P.S. Sign up to Gravatar.com to get your image on all your blog comments across the web.

  11. says

    Nice share Sue.
    I was (and actually still is) blogging about many things I love on my blog. But then, reading articles like yours, Neil, Darren etc made me realize, I need to be more focus on more specified topics.
    I love and passionate about blogging itself. But it seems very difficult to mastering it for traffic. So many competitors here in Indonesia alone. Any tips?
    I am totally agree for share the posts on social media but never pay attention on which social media I and my audience love.
    Febriyan Lukito recently posted…Review Coolpad Sky 3 – Smartphone Dengan Fitur Beauty Untuk SelfieMy Profile

    • says

      Your key is blogger outreach. Start sending emails to bloggers you admire and/or like to read and tell them how much you enjoy their blog (or a specific post). Then ask them to share a great post of yours on your next email to them.

      Promoting your posts through email and social media and blog comments are the best.

      Hope this helps!
      Sue

  12. Zarayna says

    Hello Sue,
    Just a quick thank you for your usual, useful advice clearly expressed so as to inform without overwhelming.
    Might I also congratulate you in your evidently having all handsome men commenting on your post. That shows some style!
    Thanks and kindest.
    Zara

      • Zarayna says

        You too! (Thanks for being a good sport).

  13. says

    Love these tips, once again. Very wise advice to select and STICK TO one social media platform 🙂 As you know, my stomping grounds is currently LinkedIn (for B2B) – and people who get the most results really FOCUS there, and not spread themselves thin. Thank you as always, Sue!

    • says

      Great point, JoAnne. You are the LinkedIn queen!

      I appreciate your comment.
      Sue

  14. says

    Hello Sue
    Great post ! It was really insightful and very informative. I have been reading you about 4 months but this is my first time commenting. My problem has been not finding a specific niche. I post about making money,social media and do reviews . Do you think that’s too many what do you advise? Again thanks for sharing this value-packed post ,its really helpful.

    • says

      Hi Darrell,

      Money, social media and reviews may go together – how you would do it is target a certain type of person (entrepreneurs, small business owners, bloggers, etc.). Pick one targeted group and you can cover more topics!

      Thanks for your comment and question.
      Sue

  15. says

    Sue:

    This advice is extremely practical and helpful. You make it seem so simple, but I can tell that this is just a brief summation of lots of your experience. Although some of it just reinforced what I already knew to be true, such as focusing on a specific niche and posting consistently, your suggestion to promote the post many times (and how to do it) and making friends in my niche were new to me; eye openers if you will!

    I greatly appreciate you sharing your wisdom and experience. I look forward to implementing your ideas to see how they will help build my traffic.

    Thanks,
    Howard
    Howard Goode recently posted…5 Signs Your Preschooler Needs SLP ServicesMy Profile

    • says

      Thanks for the lovely comment, Howard.

      Sue
      P.S. Go to Gravatar.com and sign up so your image follows you around the web (free) on comments.

  16. says

    Hi SUE,

    Very nice post here. thanks for it. I always like and search such topics and everything connected to them.

    Excellent and very cool idea and the subject at the top of magnificence and I am happy to comment on this topic through which we address the idea of positive reaction.

    Your tips helped to clarify a few things for me as well as giving.
    Sindhubell recently posted…Link Building and Authority along with latest release of Penguin 4.0My Profile

    • says

      You are so welcome. Thanks for your comment.

      Sue
      P.S. sign up for Gravatar.com – it’s free and you’ll have your picture follow you around on blog comments

  17. says

    Hey Sue,

    We should be conscious of placing appropriate keywords throughout every aspect of our site – our titles, content, URLs, and image names. We need to think about our keywords as search terms, how would someone looking for information on this topic search for it. It’s important for every webmaster their website should be responsive for every browser and compatible with all devices because people can visit our website from anything maybe it can be mobile, tablet, desktop pc, or laptop so make sure of our website should be responsive with all browsers and compatible with all devices.

    People expect some unique stuff that is different from every blog if we will successful in providing unique content or unique product that is different from the others our blog or product will grow up automatically. There is probably no more basic strategy for SEO than the integration of internal links to our site it is an easy way to boost traffic to individual pages, we should make it standard to link back to our archives frequently when creating new content. Social media signals are too much important for SEO. We need to engage our audience on social media group or page as well be friendly with them. A CEO blog is just one element of social media distribution an important SEO strategy according to SEO consult. Eventually, thanks for your great support with your wealthy informative post.

    With best regards,

    Amar kumar

  18. says

    Thank you so much for this article. I’ve got so many ideas running through my head now – can’t wait to start putting these tips into practice! It’s really refreshing to read an article that actually provides thorough advice.

  19. says

    I’m right there. Finally have enough content (?) to start promoting my website. It’s hard to find enough time to write content and promote. It’s all such a new experience! Thanks for the pointers!

  20. says

    Hi, Sue,

    wonderful tips on growing a blog. I have follow all of your 5 steps and trust me its really help me to grow my blog and now its getting huge amount of visitors. I never imagine that these simple tricks can help me to grow my blog. I highly recommend newbie bloggers to follow these steps.

  21. says

    The important thing to get started with blogging is to choose the niche. Then do keyword research to find potential keywords.

    After that, start to write the article and promote it on social network sites and other places. Do SEO for it is always necessary in order to get it on the top of search engines.
    Tony Tran recently posted…How to Start A Blog – Step by Step GuideMy Profile

  22. says

    I was one of those people who posted too often. Now I’m in a rut where I just need a break from writing! I posted almost 1000 words everyday for an entire month! What was I thinking?!

    I really liked your idea of networking within your niche and finding blogs that you’re going to follow all the time. I just started to do that and it’s helped my traffic, but it’s also made me some awesome new friends. Great tip!

    • says

      “More promoting than writing” – just keep repeating this to yourself over and over!

      I appreciate your comment.
      Sue

  23. says

    Hi Sue Anne,

    Glad that I have found your awesome blog on Twitter and thanks for writing such helpful post for the bloggers who are struggling for their blog’s growth.

    Picking the right niche, maintaining consistency, utilizing social media and networking with the fellow bloggers and experts are the key strategies to develop the blog.

    I have been blogging since 2012 and thus I’m familiar with the points that you have mentioned.

    Anyway, your post is worth to share, keep your good work.
    Matthew Adams recently posted…WP Engine Black Friday Deals 2016 & Cyber Monday SaleMy Profile

    • says

      Hi Matthew,

      We have been both blogging a long time – the internet is like dog years, right?

      I appreciate your comment!
      Sue

  24. says

    Hey Sue,
    You are absolutely right about growing a new blog.
    The consistency is a key to the success, let alone in blogging. I have seen many blogs with awesome content struggles to get visitors due to the lack of consistency.
    Laser targeting a niche is also important given that it is a hazardous idea to cover everything in the universe on one blog.
    I do agree with the social media tip as well. I believe that it is not possible to focus on all the platforms.
    What do I say about networking. Our network is our net worth.
    Thanks for this post.
    ~Mark
    Mark Anderson recently posted…Black Friday 2016 Exclusive – 40% Off on Aesthetica Cosmetics Makeup KitMy Profile

    • says

      I totally agree about sticking to one social media platform at a time. And networking is so important, as you already know!

      I appreciate your thoughtful comment, Mark.
      Sue

    • says

      What did you do differently? Were you on a roundup post? Did a guest post? Try to figure out what happened so you can replicate it!

      Thanks,
      Sue

      • says

        I don’t know what went different. I was on a vacation when this occurred and i didn’t even touch my laptop those days. However, when i checked Google Analytics, i found that during my vacation some of the keywords were receiving huge traffic in-spite of no change in the keyword position.
        Jimmy Dev recently posted…IP Cam Viewer Pro Apk For Android Free Download V6.2.5My Profile

  25. says

    I stay focused. When I start to veer off into territory outside the subject areas I’m really passionate about, I lose momentum. Stay on or really near the topic to repeatedly draw people.

  26. says

    Great advice. I’m about 4 months in, and just cant seem to generate traffic. I plan on using these tips to try and get it rolling. Thanks!

  27. says

    hi,
    Nice article which describes on how you can be a better blogger.
    Setting up a schedule and blog posting on that very time is crucial to gain authority and better traffic.
    As rightly said, Failing to follow your own blog posting frequency will lead to blogs failure.
    vinayak recently posted…Web Hosting Tutorial For BeginnersMy Profile

  28. says

    Hi there!

    Consistency is Key! one should definitely implement on this post in order to get more traffic. i am working on these and really getting very good result.

    Thanks for sharing with us.
    Regards
    Ronie
    Ronie recently posted…Top 11 Super Cool Notepad Tricks, Hacks and CodesMy Profile

  29. says

    Hello Sue!

    Thanks for sharing.

    The idea of building friendship on my niche is something I discovered lately. However, I’m beginning to enjoy the dividend. Now I get my blogger friends link back to my post and even recommend me to their clients on jobs they can’t happen.

    Now, I no longer see people in my niche as competitors but collaborators. Some of them even guest post on my business blog. We are forming strong network in my area for a mega Summit next soon.

    – Emenike Emmanuel
    Emenike Emmanuel recently posted…5 Simple Tasks Top Bloggers Do Daily to Grow their BlogMy Profile

  30. says

    You’re right.. Almost every new blogger struggles to get traffic to their blog and so I am.
    I will definitely apply these methods !
    Thanks Sue 🙂

  31. says

    Hello, Sue!

    Yes, it is very necessary to build a strong community targeting specific audience according to Niche!

    And, we have to promote more our content to spread out the world. But, it should be on target!

    However, thanks for sharing an informative post!

    happy blogging!
    Minhaj Uddin recently posted…How To Start A Blog For Free And Make Money From ItMy Profile

  32. says

    Love your five exacellent tips Sue!

    But without a doubt, # two has definitely served me well thus far.

    And you are so right about stressing the important of
    consistency over the long haul.

    Sadly, far too many newbies come out of the gate on fire,
    only to fizzle out very shortly thereafter.

    And I know simply by guest blogging on one of my
    go to coaches blog as often as possible, which as you mentioned,
    has a ton more page rank and exposure than my blog currently does!

    The added exposure has quickly introduced me to a whole new audience,
    far more quickly, than I could have ever accomplished on my own!

    I will definitely be sharing this one!Great stuff (as usual!) thanks!
    Mark recently posted…Best Lead Magnets: Three Incredibly Simple Reasons Why They’re Really Not That Expensive!My Profile

    • says

      Always appreciate your thoughtful comments, Mark. Guest blogging got me to where I am also.

      Sue

  33. says

    The quality of the content always matters. But being consistent is most important. I am a new blogger and I’m surely gonna try your methods for my niches. And nice post!

  34. says

    Thanks, Sue for sharing these really helpful and working techniques here.
    To be honest I have rolled in for the first time on this blog.
    And I was also following these tips but was not much serious especially for consistency but now I think I should, in fact, I must extract out a schedule for blogging so that I can reach to the Mount Everest for my niche…

  35. says

    Hi Sue, I am still struggling to find a ‘niche’ I love cars and gadgets, but I am not sure which one to go for, I would eventually like to make some money from my blog, but first things first.
    Thank you for your great posts.
    Veronica.

    • says

      I just sent you an email about your niche, Veronica. I appreciate your comment today.

      Sue

  36. says

    Hello, Sue!

    Thanks for sharing.

    The idea of building the friendship on my niche is something I discovered lately. However, I’m beginning to enjoy the dividend. Now I get my blogger friends link back to my post and even recommend me to their clients on jobs they can’t happen.

    Now, I no longer see people in my niche as competitors but collaborators. Some of them even guest post on my business blog. We are forming the strong network in my area for a mega Summit next soon.
    Daniyaal Khaleeq recently posted…White Hat SEO Case Study: A Guide For Website RankingMy Profile

  37. says

    Hey Anne,

    We should be conscious of placing appropriate keywords throughout every aspect of our site – our titles, content, URLs, and image names. We need to think about our keywords as search terms, how would someone looking for information on this topic search for it. It’s important for every webmaster their website should be responsive for every browser and compatible with all devices because people can visit our website from anything maybe it can be mobile, tablet, desktop pc, or laptop so make sure of our website should be responsive with all browsers and compatible with all devices.

    People expect some unique stuff that is different from every blog if we will successful in providing unique content or unique product that is different from the others our blog or product will grow up automatically. There is probably no more basic strategy for SEO than the integration of internal links to our site it is an easy way to boost traffic to individual pages, we should make it standard to link back to our archives frequently when creating new content. Social media signals are too much important for SEO. We need to engage our audience on social media group or page as well be friendly with them. A CEO blog is just one element of social media distribution an important SEO strategy according to SEO consult. Eventually, thanks for your great support with your wealthy informative post.

    With best regards,
    Khaliq Mirza recently posted…Payoneer Sign up: How to sign up for Payoneer Debit (Mastercard) Card and Earn $25My Profile

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