Most bloggers are passionate people who love nothing more than to write.
They write about their passions, their interests, their lifestyle and write with flair and gusto. They have something to say and want people to read and feel infused with their wonderful ideas and take on the world.
This is fantastic for bloggers, and it’s why they do what they do, but sometimes it can lead a lack of direction.
We’ve all heard about sharing posts on social media and engaging with bloggers, but the most effective way of getting genuine readers, that will care what you have to say, is by search engine optimisation, or SEO.
SEO is often overlooked by bloggers because they think it’s too ‘techy’ or something only businesses can afford. But this couldn’t be further from the truth.
Using SEO in your blogging strategy is easy, and anyone can do it. Using these simple tricks will not only give you a whole new stream of information to write about, but will also help people discover your work, who are actively seeking out the very thing you’re writing about.
How Does This Benefit You?
If you share a post on social media you’ll find you get ‘impulse’ visitors. These are people that see your headline and think it might be of some interest. They’ll give you a click, have a quick scan, then go back to their social account and continue scrolling.
On the other hand, visitors that find you on Google are actively seeking the information you’ve provided. They have a question that troubles them enough to go to Google and search the answer. They’ve found your post and are much more likely to read it with avid interest.
If you tick all their boxes, you’ll have a friend for life.
They’ll subscribe to your blog, maybe sign up to your newsletter, follow on social media and engage in what you have to say. Every blogger has to admit that these are the type of readers they want for their blog, and they can get them.
Using SEO as a Blogging Strategy
The thing about SEO is it isn’t guesswork. You can start with an idea for a post, but then you should do some keyword research, which will tell you exactly what your post should be about, and what you should focus on.
For example, say you are blogging about fashion, and you want to write about the dress that Nicky Minaj wore at the MTV awards. You could act on impulse and pour out all your thoughts, then hit the publish button. You’ll walk away happy that you’ve written a fun, new article that’s topical and relevant.
But you’ve missed a huge trick and forgotten about SEO.
What you should do is research the keywords “Nicky Minaj dress”, and tailor your content towards them. I’ve done a tutorial on keyword research here, and using these tips, in less than 5 minutes I came up with some keywords, that people are actively seeking on Google.
- nicki minaj dress bet awards 2015
- nicki minaj dresses 2015
- nicki minaj dress Kmart
- nicki minaj dress line
- nicki minaj dressed as lil kim
- nicki minaj dressing room demand
- nicki minaj dress Xmas 2015
- nicki minaj dress designer
- nicki minaj dressed as miley
There are a lot more keywords but I plucked these out to show you how keyword research can provide some serious SEO focus for your article.
I bet you’d never thought of her dress at the Bet Awards 2015? Or about the other dresses she wore in 2015, or about her dress line in Kmart? Or her dress designer? Or the time she dressed as Miley Cyrus? These are things that people are actively seeking out on Google.
By taking this on board you can write a much more detailed, informative and fun post that people actually want to read. If you have other posts about celebrity dresses then I’m pretty sure the people finding you on Google will be interested in reading them as well.
On Page SEO: Putting it into Practice
So now you’ve written an article, including the things you never would have thought of if you hadn’t done some keyword research. You should have neat sections that are relevant to the different categories around Nicky Minaj’s dress.
For example a section on ‘Nicki Minaj Dresses 2015’. A section on her dress for the ‘Bet Awards 2015’. A fun aside for when she dressed up as other celebrities, including ‘Miley’ and ‘Lil Kim’. You could have a section on her ‘Dressing Room Demands’.
Get the picture?
You then need to structure your page so it’s as SEO friendly as possible. How do you do this? With titles, headings and meta tags.
First you need to think of a catchy headline that incorporates your main keyword, which is ‘Nicky Minaj Dress. You then make this the title of your page. If you use WordPress there’s an excellent plugin by Yoast that allows you to add the title and meta description of your page. So the title could be something like:
TITLE: 10 Outrageous Nicky Minaj Dresses 2015
Include as many keywords as reasonable in your meta-description, but you also want to draw readers in, and attract clicks. The description is limited to 156 characters, so you want to entice as well as include your keywords. It can take a bit of playing around with, but within a few minutes I came up with this:
META DESCRIPTION: Outrageous dresses worn by Nicky Minaj. What's her designer thinking? Dress lines? XMAS, MTV and Bet Awards 2015? See the shocking truth here.
Next you need to format your article into sections with headings. Headings used for SEO are numbered from 1 to 6. So Heading 1 (h1) is your main heading, followed by Heading2 (h2) and so on. You don’t have to go all the way down to six, but ideally you would go to at least three. Usually, the main heading (h1) will also be the title of your post. So:
Heading1: 10 Outrageous Nicky Minaj’s Dresses 2015
<< An introduction paragraph here. >>
Heading2: Nicki Minaj’s Dress Bet Awards 2015
<< Some relevant content/photos. >>
Heading3: Nicki Minaj’s Dress Designer
<< Details about the person who designed the dress. >>
You can alternate the headings as Heading2, Heading3 as you go down the page.
By the time you’ve finished you’ll have a post that’s rich and juicy for Google to start ranking. Google loves great content, but you need to make its job easier by giving it what it wants. Its algorithm is based around matching what people type in (keywords) with what’s on your page (content). If your content has keywords then Google will match your page with the people that are searching those keywords. It adds maximum weight to the title of your page, followed by your headings and the content, so make sure these all contain relevant keywords.
SEO Your Images
Oh and don’t forget the images. If it’s an article about Nicky Minaj’s dress then people want to see lots of images.
When you insert an image ALWAYS give it an ALT tag that explains what the image is. WordPress gives you the option to add this when you upload the image.
This is a great opportunity to add some more keywords. If it’s a picture of Nicky Mina’s dress at the 2015 VMA Awards, then your ALT tag should be ‘Nicky Mina’s dress 2015 VMA Awards’. This gives you the added bonus of being found on a Google image search.
So hopefully, I’ve convinced you how simple it is to SEO your own blog. It might take a little longer, but the rewards are huge if you start getting visitors from Google. Not only that but it provides you an opportunity to write richer, fuller articles, on things that might never have occurred to you.
What do you think? Have I missed anything?