How to Do Blogger Outreach in Facebook Groups

facebook groupsA year ago, I learned about the awesome power of Facebook groups.

I went to a conference called Pioneer Nation in Portland, Oregon. It had a private Facebook group where conference attendees could connect before and after the conference.

A week or so after the conference, I noticed a post where a guy named Josh was asking for feedback on his website. I responded with a couple of suggestions, and asked if I could interview him for my blog.

We ended up talking for 2 hours. Now, a year later, I still talk to him every single week. We share our business goals and struggles and keep each other motivated. I am not sure if I would still be blogging if it weren’t for his constant support.

Facebook groups can, and often do, lead to real relationships that keep you blogging even when it gets hard, give you great post ideas that people are dying to read, and provide opportunities for you to expand your audience and your reach.

You just have to approach them in the right way. Which means:

  1. Choosing groups where “your people” hang out.
  2. Showing up to the same groups consistently so people get to know you.
  3. Only promoting yourself when it’s requested.
  4. Being helpful as much as possible.
  5. Being willing to get vulnerable and ask for support.

Once you learn to do those 5 things, the magical Facebook group doors will open and lead to great things for your blog.

1. Get support on your blogging journey

Let’s face it. Blogging can be a lonely process, especially in the beginning. Often it feels like you’re putting yourself out there without knowing if anyone will even see what you’ve written.

That’s where Facebook groups can feel like a lifeline.

You need people in your life that really “get” what blogging is all about. People who can walk the blogging path alongside you. And Facebook groups are a great place to find them.

You can use Facebook groups to:

  1. Get feedback on your posts and build confidence.
  2. Brainstorm headlines that really work.
  3. Ask technical questions about your blog.
  4. Share struggles you’re having and get support.
  5. Ask for comments on your blog.
    …and so much more.

I don’t know about you, but it’s MUCH easier for me to keep blogging when I know there are loads of people out there who will support me when I need it most.

NOTE: There is a platform is created to give bloggers and others in our field easy access and a good overview of what type of Fb groups are out there and how beneficial could they truly be for their blog by looking at the group’s engagement score. It's FaceGroupie.com

2. Find great post ideas and connect with potential blog audience members.

The best blog post ideas come from listening to what people want to read about. And Facebook groups are a perfect place to find out what people really care about.

Here are a few ways you can use Facebook groups to get post ideas:

Ask people what they’re excited about/struggling with that is related to your blog topic.

Even if you only get a few responses, you will know what people really want to read about. And it may even lead to a discussion where you can build relationships and show your expertise.

Pay attention to discussions started by other people in your groups.

When someone asks a question about a topic that your blog covers, copy and paste it into a note in Evernote. That way you’ll always have something to refer to when you feel stuck on what to blog about. Then go back and respond to their question with some helpful suggestions. You can even direct them to a post you’ve written (if it feels appropriate).

Do a search within groups for keywords related to your blog topic, or read through old comments from the past few days/weeks to see if anyone mentioned something that you can write about on your blog.

Getting blog post ideas from Facebook groups is WAY better than coming up with them on your own, because you already know that someone cares about the topic!

2. Build relationships with other bloggers that lead to opportunities for greater exposure for your blog.

Facebook groups aren’t just great for getting post ideas – they can also lead to opportunities to grow your blog. Here are a few of the ways you can make that happen:

Blog post promotion days that lead to long-term relationships.

Many Facebook groups have blog sharing days when you can post a link to your blog post so that other people can comment on or share your post.

It’s nice when other bloggers share your stuff, but the real magic of these blog sharing days is that they give you an opportunity to support other bloggers and build relationships.

When you share other bloggers’ posts week after week, and they do the same for you, something amazing happens: you actually become friends. And that leads to great opportunities, like collaborating on blog posts, webinars, etc.

Getting guest posting and interview opportunities.

Many bloggers actively seek out guest posters and people to interview. And they do it in Facebook groups, because they know that other bloggers hang out there. Keep your eyes peeled for those types of posts.

You can also be proactive and write your own post letting people know that you are looking for guest posting opportunities. A good format for this is, “Hi, I am loving this group! I write about ______ and am looking for opportunities to guest post on blogs about _____. Let me know if you’re interested!”

Getting your blog listed in link roundups.

Many bloggers publish monthly link roundups of blog posts they’ve loved that month. A great way of getting featured in these lists is by connecting with other bloggers on Facebook groups. I’ve been featured in a number of link roundups without even having to ask, because my blogger friends wanted to support me and liked my posts.

So, are you convinced of the awesome power of Facebook groups? They can provide emotional and technical support, help you come up with great blog post ideas, and expand your blogging reach as well.

Jump in and join a few groups today!

Daniela Uslan is a blogging strategist who helps business owners blog with clarity, confidence and focus. Check out her blog for more blogging tips or connect with her on Twitter.

Comments

  1. says

    What a great article, packed with information on exactly what to do. You are always so generous with your info.

  2. says

    Being persistent and just plain helping folks out has worked wonders for me Daniela. Good tips! I became an active member in a travel themed group because I have a few travel type posts to share on my blog…BUT…I wanted to join to make friends by sharing other blogger’s post, and by commenting on their blogs. Be patient, and a goldmine of rich friendships await you, on your Facebook Groups journey. Help a ton of folks. Promote them. Chat. Provide answers. Ask questions if you need clarity. Giving and connecting opens so many wonderful doors for you on FB.

    Ryan
    Ryan Biddulph recently posted…How to Retire to a Life of Island Hopping Episode 1: Why?My Profile

    • says

      Hi, Ryan,

      Helping people always works, as you and I have discovered, Ryan!

      Thanks for your thoughtful comment.
      Sue

    • says

      Ryan, it’s good to hear that you’re already doing some of the things I mentioned in the post! I love how you said a goldmine of rich friendships await you in Facebook groups. It’s so true! Thanks for your comment.
      Daniela
      Daniela Uslan recently posted…How to Make People Fall in Love With Your BlogMy Profile

    • says

      Hi, Hema,

      That’s so interesting about FB being such a traffic driver for you. As a food blogger for kids, that makes sense. I get a lot of traffic from Twitter and Pinterest.

      Thanks for commenting,
      Sue

  3. says

    I am impressed with the tactics written in this article and now I am going to implement these for my blogs to get the maximum output from the Facebook Groups.Thanks for sharing this with the community of bloggers and now I am very happy to subscribe the email list of your blog.

    Mohinder Paul Verma

  4. says

    Hi Daniela,
    Welcome to Sue’s blog 😉
    I used to be very active on some groups but it became clear to me that almost everyone posted links and few were really ready to engage so I stopped.

    Well, I’ll have to go back and maybe take some time to sort out useful groups that drive results. You brought out some great tips here. If everyone pays attention to what others share, there are going to be great results.

    Once more, welcome here. I’m off to your blog too 😉
    Enstine Muki recently posted…WARNING!!! The Danger of Sponsored blog Posts!My Profile

    • says

      Hi, Enstine,

      Like all social media, it’s “who do you hang out with”. I agree with you – some groups are all about them. But there are a few I know of that I have to try these ideas.

      Thanks for taking the time to comment!
      Sue

    • says

      Thanks, Enstine!

      You bring up a great point – many Facebook groups are just a bunch of people posting links to their websites or blogs, so you have to do a little bit of digging to find ones that are actually great communities. I usually try to find ones that have conversation threads where people are actively engaged, and that have rules to only promote on certain days. Let me know what you’re looking for in a group and I may be able to give you some suggestions for ones to join!
      Daniela Uslan recently posted…How to Make People Fall in Love With Your BlogMy Profile

      • says

        Do either of you have a list of good Facebook groups? I certainly don’t want to plow through tons of blog links!

        I need that encouragement, and sharing of problems.

  5. says

    Hi Daniela and Sue,

    It’s true, FB groups are very helpful, but I made a decision last year to get off of FB. It was a distraction for me.

    I had joined like 10-15 great and useful groups (and many more, later) from a list post by Alexis Grant. That was when I came to know Fb groups could be helpful.

    Though I won’t go back to FB, I’ll share this post on other networks. Thanks for the post.
    Raspal Seni recently posted…How to Stop Hackers from Finding Your WordPress Username?My Profile

  6. says

    Hello Sue

    Thank you for this great article. It sure can be a lonely road to blog, especially in the begining so your words really help.

    IVMOATS

    • says

      Hi, Samir,

      Daniela has a great way to find bloggers for outreach.

      Thanks for your comment!
      Sue

  7. says

    Sue, I have been following you and your posts since I began my blog two months ago. I am learning tons of great things from you and your contributors. Its amazing how many different bloggers can help other blogs not even related to theirs. Thank you for all your guidance. See you tomorrow on “Instant Traffic Class.
    As a golf blogger, most recent post, “Rules of Golf: The Basics”

    Gary
    Gary recently posted…Golf Rules: The Basics Series Part 2My Profile

  8. says

    Yes – I LOVE Facebook groups. I am in about four groups and they are very targeted. With Facebook making so many changes and the “reach” being lower, this is a super way to stay in touch with people who matter, “get” you, and may hire you or vice versa. The support is phenomenal and a way to still be on Facebook and engage without all the junk that often appears in our Newsfeed. Great info – thanks for sharing with us.
    Laurie Hurley recently posted…Why Reinventing Yourself Won’t Work So Stop TryingMy Profile

    • says

      Thanks for taking the time to comment on Daniela’s article today, Laurie!

      Sue

    • says

      Thanks for commenting, Laurie!

      It’s good to hear that you’ve had such a positive experience in Facebook groups. I do find them easier to relate to than Facebook pages. I have also found clients in them, as well!

      Daniela
      Daniela Uslan recently posted…How to Make People Fall in Love With Your BlogMy Profile

  9. says

    Facebook has been so important to me for growing my blog. Even though I don’t get a lot of traffic directly from Facebook, it’s how I’ve connected with and gotten to know other bloggers as well as connected with so many people on Pinterest – where nearly 70% of my traffic comes from. Without Facebook, I don’t think my Pinterest marketing would be nearly as successful.
    Kelly recently posted…What You Need To Know Before You Even Think About Starting a BlogMy Profile

    • says

      Hi, Annette,

      Good point about some of the FB groups – you just hear crickets!

      Thanks for your comment.
      Sue

  10. says

    Hi Daniela and hello Sue,
    Yes this was an eye opener and many who aren’t still members of FB groups can try them too. I am a member of some facebook groups and we discuss a LOT of things there related to blogging. We help each other out in problems and share premium stuff and tips on those secret groups.

    One thing I would say is though blog promotion matters it would be creepy to drag a promotion anywhere and everywhere. Firs try to add value and then promotion can take the stage.

    Almost every secret or open (most open aren’t active) group has its set of rules try to follow them.

    Thanks for this wonderful tips.
    Swadhin Agrawal recently posted…How to be yourself on Social media? And why?My Profile

    • says

      Good point about knowing the rules of each group, Swadhin!

      Thanks for your comment.
      Sue

  11. says

    Great article Daniela. Its a fresh and interesting view on getting support and exposure. A technique I have not come across before.

    And Sue I love your site. Seems to have a lot of fresh content which is unusual when you have read as many blogs as me!

    Happened across you on blogtyrant.

    Ill be back!

    • says

      Love Blog Tyrant. Ramsay is one of my original mentors!

      Thanks for your comment today, Paul.
      Sue

  12. says

    Thanks for sharing..

    Actually, Facebook is the referral traffic and sales funnel for me. You know..? I got a lot sales from Facebook because I know about how to build relationship with those people on Facebook.

    Last month, I got 2 sponsored posts, 3 affiliate sales, and 1 freelance project offering. If you know about how relationship work in Facebook you’ll find awesome work in that platform.

    I would with what you said above, Facebook group is really amazing feature that Facebook provided to their users.

    You could all above mentioned benefit from Facebook unless you know how to interactive with other people in groups.

    Thanks for sharing, I love what you wrote here…
    Kimsea Sok recently posted…6 Monster Blog Marketing Mistakes You Have to Stop ItMy Profile

    • says

      Hi, Kimsea,

      It’s good to know Facebook is still working for someone! Nice work on getting business from FB.

      I so appreciate your comment.
      Sue

  13. says

    Great Article, In my recent study I found that top 500 Alexa websites are getting more than 60% of their websites visitors from facebook groups & pages. Facebook has given a new face to marketing of blogs & websites.
    Tanveer recently posted…Guide to Make your Own Website!My Profile

    • says

      Wow! Great statistic, Tanveer.

      Thanks for sharing it with the Successful Blogging Team.

      Sue

  14. says

    Hi Sue,

    I’m brand spankin’ new to the blogging world and when I read, “Often it feels like you’re putting yourself out there without knowing if anyone will even see what you’ve written.”, it tugged at my heart strings because that’s exactly how I feel. But I’m taking a leap of faith and blogging away! I’m so glad I stumbled across this post of yours as you’ve provided me with a wealth of knowledge. Thank you for the tips!vI’m now off to find some FB groups to join 🙂

    Cheers,
    Alicia || loveplaycraft.com

  15. says

    Thanks for a marvelous posting! I genuinely enjoyed reading it, you might be a great author.I will
    make sure to bookmark your blog and will often come back someday.
    I want to encourage you to definitely continue your great work,
    have a nice afternoon!

  16. says

    Hi Daniela and Sue Anne,

    Definitely it is worth to promote blog on facebook groups. It work greatly when we build conversation and share valuable content.

    Yes, i agree with you- Headline works amazingly. To get attention we should make our headline more attractive.

    I got awesome results by implementing this great method!

    I have also written a blog post about how we can get more referral traffic from facebook groups!

    Would love to see you all on my blog!

    Happy blogging!
    MINHAJ UDDIN recently posted…Top active facebook groups list-10+ groups on facebook to get more referral trafficMy Profile

    • says

      That’s so great to hear, Minhaj!

      Thanks for letting Daniela and I know in your comment today.
      Sue

  17. says

    Hi Sue Anne & Daniela ,

    My search for facebook groups landed me here!I have been active to a certain extent on many fb groups. But none worked for me! I now came to know what went wrong. I was doing more of promotion and less of interaction. I’m now thinking to restart this whole process and build relationships. Hope I find someone like Josh in this new journey.

    Thanks for sharing your experiences along with some fantastic tips.

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