11 Ways to Make Your Blogging EASIER

ways to blogOne of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life-changing blog post that makes people catch fire just reading it.

You know what I mean…

…You've got that little voice whispering in your ear that if your posts don't measure up to some impossibly high standard you've set, then all is lost and the world will know that you're a fraud.

The good news is, it simply isn't true.

You don't need every post to be a 2,000-word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want.

That's it.

Your readers want to know the latest news or the best methods? Then that's what you give them. Forget trying to be a great writer and instead focus on being your readers' “friend in the business” and you'll be an AMAZING blogger.

Here are 11 tips to take some of the blogging pressure from you and put the fun back into blogging:

  • Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won't be able to put off your blogging if your readers expect a new post every Tuesday, and you know it.
  • Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

For even more tips, check out the free mini-class I'm offering at the end of this post

 

  • Forget being totally original. Seriously. Every idea is built upon or inspired by someone else's idea. So give credit where credit is due, and provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.
  • Re-purpose your content and other people's content, too. Curate, list, pull bits and pieces from here and there – it's all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can't update it, re-purpose it, mix it up or whatever. Odds are if you've blogged for more than a year then you've got a small goldmine of content you can sift through to create new content.
  • Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you're new to blogging. The pressure can become so unbearable that you stop blogging, afraid you'll write something that will make you look foolish in your readers' eyes. But if you place your focus on reporting instead of being the absolute authority, magic will happen. You'll feel freer to express your own opinions, you'll find it's far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.
  • Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write posts. If you limit yourself to one media, you're also limiting the number of visitors you'll get.
  • Short is great. So is long. There are bloggers that say that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you're writing about. Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 800 words, DO IT. If it takes 2,000 words, then just make sure you're holding your readers' attention for the ENTIRE 2,000.
  • Think before leaving a terrific blog comment on other person's blogs. Seriously. You just read a post on a high traffic blog and you've got your own opinion or insight you want to share that you're sure will help that blog's readers. Leave a short comment PLUS  create your own post on your own blog and link back to the original blog. Then let the original blogger know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.
  • Use images. Every. Single. Time. Maybe more than once, too. It's irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image.
  • Publish your articles on other sites. Sites like LinkedIn, The Huffington Post and many, many others allow content to be republished on their sites as long as it fits their guidelines or they let you guest post for them. This is a terrific way to pick up new subscribers by posting a link back to your own blog or, even better, a landing page.
  • Content Upgrades. Did you write a post on getting traffic, and you've got a free report on even more ways to get traffic? Ask your readers to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic, simply tell me where to send the report and it's yours.” (Check my content upgrade below!)

If you've had trouble blogging on a regular basis, hopefully this has made you realize that blogging doesn't need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

If you want to get more info about how to expand your audience, strategically figure out what to blog about and how to make more money with your blog in 2016, check out the box below.

To make blogging even easier for you in 2016, my friend and colleague Daniela Uslan and I are holding a free mini-class in December called “Intentional Blog Planning For A Profitable 2016”  Please click here to sign up for the mini-class. .

 

 

Comments

  1. says

    Awesome reminders Sue. I sometimes have a hard time following up after a post that does really well. I feel like the next one has to be even better!

    I keep hearing about this strategy of posting articles on Linkedin, I will have to check that out! Sounds promising. I also didn’t know you could re-post stuff on huffingtonpost.

    If blogging is getting stressful it might be time for a break. While a lot of people do “blog for business” it still should be fun.

    Thanks for sharing,
    Chris
    Chris Hufnagel recently posted…A practical guide to keeping your websites design clean, simple, and organizedMy Profile

    • says

      Great advice, Chris. With the holidays coming up, it’s a great time for a break from blogging. Just re-publish an older post – it doesn’t hurt your SEO at all.

      Thanks for commenting.
      Sue

  2. says

    Great thoughts.

    Give your readers what they want: so important and yes to some extent people think of this, but that idea should get more attention from most bloggers.

    Length of posts; as you say make them appropriate. Sometimes what you have to share is best captured in a long post. Sometimes a short post is best. Trying to jam a post into a specific format/length is a recipe for failure.

    I do think the long, detailed posts are valuable and if you are never doing that there is likely some value in seeing if some of what you have to say can be expressed well in a long post.

    I do have comments I leave spark me to write longer posts on my own blogs. I also started a blog on blogspot (over 10 years ago) and when I created my own domain (also over 10 years ago) I left it there (urls should live forever).

    A few years later I started to use that blog to republish comments I thought were worth keeping (one of the things I do is link to my previous content and trying to find some comment I want to reference is really hard, by collecting comments I think I might want to reference on that blog I can actually find them again). I often edit these a bit and add some links (which I often am prevented from including even when they would be really useful).
    John recently posted…Location Independent Living Can Be In Your Comfort Zone and a Good ExperienceMy Profile

    • says

      Love your ideas, John. I totally agree that longer posts are the best but it shouldn’t keep you from posting each week.

      Thanks for your comment!
      Sue

  3. says

    As a I am somewhat new to blogging, I find writing ‘the best content with with thousands of word’ can be quite overwhelming.

    I and I also like how you said to be like a ‘reporter’ instead of an ‘expert’. This is something that I will consider when I write my blog posts, I think it will help me.

    Thanks for the post Sue, it makes me want to keep going because I know it pays off!

    Benjamin

  4. says

    Great post Sue!

    I must confess that I am of the view that there can be no fix opinion on length of the post. Short and Long both goes well if you know how to strike balance and convey message effectively. However, I often find myself caught up with that little voice in my mind that insist me to product epic blog post. Huh!

    This post came as a great relief to reinforce what my true opinion about blogging is!

    A big thank you. I am enjoying every session of Successful Blogging School and you are awesome! I have also registered for the free course on blogging.

    Thanks Sue!

    Bharat

    • says

      Hi, Bharat,

      I think we all have that little voice in our minds! I’m so glad the post helped.

      It was an absolute pleasure having you in Successful Blogging school.
      Sue

  5. says

    Hi Sue,

    I think you’re onto something about variety and networking by including others in a post. Each article ought to be constructed based on a purpose and on value.

    I define value as solving one problem, meeting one need or fulfilling one desire for one person, in piece of content.

    The truth is that most people don’t know where to start because they don’t have a foundation or framework to begin with. They don’t know what “business they are “really” in.”

    Over the last few months several have hired me who have read my blog for over a year now. They thought it was simple but month-after-month they were getting no new, positive results.

    Then they hired me and even said in comments on my site “I had no idea it would be this hard to answer the questions and build a foundation. It’s clear now.”

    Clarity brings simplicity and simplicity leads to vision, strategy and execution. The problem is 95% of those out their are not clear about how to be relevant, inspiring or compelling and wonder why their blogs are falling flat.

    I believe this is the root reason why bloggers are struggling.

    Great post Sue!

    I hope you have a great end to your week!!!

    ~ Don Purdum
    Don Purdum recently posted…The Good and Bad: Why Artificial Intelligence is About to Transform Your Business and What You Can Do about It!My Profile

    • says

      I totally agree with you, Don. Clarity and a strong foundation are the keys to a successful blog. Lack of these are a definitive reason that bloggers struggle to gain traction with their blog.

      Thanks so much for your meaningful comment!
      Sue

  6. says

    Hey Sue!

    Awesome tips! And it’s great that you mention content upgrades 🙂

    It’s silly that so many people still don’t use them in their articles, considering how effective they are. I was able to boost my email conversions by 300% with just a few content upgrades. I believe this topic deserves more exposure 🙂

  7. says

    Great post. Helpful article for a blogger like me. Thanks for sharing.

  8. says

    Hello Sue,

    One again, very great post! And to the point for most bloggers that take blogging as stressful.. And I am a victim as well.

    Going easy and creative is the key to the right blogging, isn’t it? No doubt sticking to the posting schedule won’t harm but will bring a good to the blog sites because this way you’re promised to bring in new content to keep the blog site updated. It is the best reward to the readers.

    Again, great post! I am happy to share it!

    ~ Adeel
    Adeel Sami recently posted…Truly Super Awesome Benefits of Actually NOT BloggingMy Profile

    • says

      I’m so glad, Adeel! We all get stressed out about blogging and need to remain as calm as possible to do our best work.

      Thanks for commenting.
      Sue

  9. says

    Excellent points Sue! I especially love what you said regarding leaving thoughtful, well-written blog comments. It’s such a great way to not only connect with a blogger/influencer, but to have their readers see you have value to offer.
    Elizabeth recently posted…Self Publishing With BlurbMy Profile

    • says

      You are spot-on, Elizabeth! I’ve met the nicest people by commenting on their blogs.

      Thanks for your comment today.
      Sue

  10. says

    Some absolute gems here Sue!

    I particularly like these points:

    1. Forget Being Totally Original. It’s too hard being a genius, better to leverage other people’s content idea, and then simply give it a twist, a different slant.

    2. Content Re-Purposing. Another great tip. This year I’ve been creating video versions of some of my blog posts. The ideas are endless.

    3. Be a Reporter Not An Expert. This tip is spot on. Newbies don’t have the confidence or credibility to position themselves as experts. So in the early stages of their career it is much better to take simply on a research and reporting role.

    4. Mix Up the Content. Lots of people now prefer their content in video form so regularly creating video content will satisfy those who love a good video message.

    5. Think Before Leaving a Terrific Blog Comment. It is fitting that this tip is last if for no other reason than I hadn’t thought of it before! What a great idea. So simple but another way to leverage a simple blog comment into more content – and connections with more influencers. Methinks I will get the ball rolling by using this comment on this very post!

    Thanks Sue for adding more value!

    Kim
    Kim Willis recently posted…I Got Scalped in Phnom Penh Barber ShopMy Profile

    • says

      And I appreciate your thoughtful comment, Kim! I just came up with #5 recently and it really works well.

      Thanks,
      Sue

  11. says

    Hi Sue
    Thanks for a really useful blog post. I am struggling a little at the moment due to time issues to keep writing blog posts. I put myself under huge pressure to get it all perfect and inevitably don’t get it done. I started out loving writing but for some reason feel blocked at the moment. I am going to try some of your ideas and hopefully find a way through. All the best
    Rob

    • says

      You can do it, Rob! Stay relaxed and write what will help your readers – it doesn’t matter how long.

      Thanks for your comment.
      Sue

  12. says

    Thanks for sharing another extremely awesome post Sue!

    And I’m so glad you reminded us, that we don’t have to try and create epic
    content, each time our figures touch the keyboard!

    And that some our best and most helpful content, will probably be inspired
    bu someone else!

    and that’s okay to be more a reporter, than an expert!Such awesome advice!
    Thanks so much for sharing it!
    Mark recently posted…So If Power Networking Is So Darn Profitable How Come So Many Entrepreneurs Resist Using It?Part TwoMy Profile

  13. says

    Hi Sue,

    Obviously a very informative post talking about how to make blogging easier! Really, sometimes i get bored while doing all blogging activities. It is very important work accordingly to plan. So, i always set up a plan and work accordingly. I hope this post will surely helps us to make blogging easier.

    However, thanks a lot for sharing this useful post with us.

    Keep it up!

    Happy blogging.
    MINHAJ UDDIN recently posted…BOOST Website Traffic Fast: 4 Killer Tips- BOOSTING TrafficMy Profile

  14. says

    I am working on few projects as of now considering I started 3 months back. Your post has helped me realise things that need attention immediately.Thank you for such insights.

    • says

      Glad to hear that, Neelabh. We all do that sometimes.

      Thanks for your comment!
      Sue

  15. says

    The one thing that I can’t do consistently is write consistently. No matter how hard I try, I end up not writing for my blogs and eventually my blogs die. But this time I think I will be consistent in writing. I have been writing more often than before.
    Imran Soudagar recently posted…Must read booksMy Profile

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