5 Awesome Design Tips To Make Your Blog Look Professional

When you’re a blogger who specializes in communicating through words, visual design isn’t always your top concern.

But it should be.

We all know the saying “don’t judge a book by its cover,” but the truth is, we do.

design tips for your blog

If a book’s cover features a collage of cheesy clip art or a bunch of blaringly loud, clashing colors, we immediately make judgments about that book’s contents. It could be the next great American novel, but if its packaging is poorly designed, it’s unlikely to find much of an audience.

The same is true of your blog.

If you want to develop an audience, you need to consider whether your design is actually attracting people to your work. With that in mind, here are 5 simple tips to help you design a blog that will look as high-quality as the content you create.

1. Use no more than three fonts and colors

When you’re brainstorming design ideas, there’s often a temptation to try and include as many of them as possible in the finished product. But too much variety can be a bad thing; it overwhelms and confuses audiences.

It’s generally best to use no more than three fonts: one for your headlines, one for your body text, and maybe a third for your logo. The same goes for your color scheme; any more than three colors and your blog will likely end up looking like a huge mess. Be sure to choose a color scheme that’s pleasing to the eye; colors that contrast or complement one another work best.

2. Include plenty of white space

Leaving parts of your blog completely blank might seem like a waste of space. But white space is actually a very important part of focusing users’ attention on your most important elements.

Note that “white space” isn’t necessarily white at all; it’s any negative space that gives your design elements some breathing room. A blog with too little white space ends up cramped and uncomfortable; viewers won’t be sure where they’re supposed to look.

Adding extra white space around certain elements that you really want readers to pay attention to (such as a call to action to join your mailing list) will help them stand out more.

3. Create a unique logo

It can be tough making your blog stand out in a crowd, especially if you’re writing about a subject that has a lot of competition.

One way to set yourself apart is to design a unique logo. If you don’t feel confident creating a graphic from scratch, consider consulting a seasoned logo design expert; even if they don’t create the entire logo for you, they can provide helpful guidance.

Your logo should obviously appear on your website, but if you have any other marketing materials for your blog (such as business cards or promotional products), keep your branding consistent by including your logo there, too.

4. Make your posts scannable

An intimidating wall of text tends to drive people away. As you create blog posts, it’s important to keep them scannable in a way that readers can easily digest and engage with.

Creating subheadings is the first major step towards making your posts easy to skim; divide your post into sections and label them in a clear, descriptive way.

Audiences will be able to get a sense of what your article is about with a single glance. It’s generally best for subheadings to be capitalized the same way you would a normal sentence; avoid capitalizing the first letter of every word.

Keep your paragraphs relatively short, and make use of bulleted or numbered lists to add visual interest. Add images wherever possible; this breaks up your post’s visual monotony and acts as a visual landmark

5. Include calls to action

A call to action is vital if you want to convert blog readers into customers, or even if you just want them to share your posts on social media.

Make sure that your calls to action are prominent on your blog. It could be a pop-up that appears the first time the website loads, for instance. Just don’t constantly call your audience to action to the point where it becomes annoying.

Don’t use the same call to action with the same language every single time. This will make readers feel like you’re reading from a script and view you as less sincere. Keep them consistent but diverse; find several different ways to communicate your message.

Designing your blog doesn’t have to mean transforming it into an artful masterpiece. It’s simply about ensuring that your audience easily reaches the elements that you want them to see.

Do you have more blog design tips you want to share? Leave them in the comments below!

If you want to develop an audience, you need to consider whether your design is actually attracting people to your work.

Comments

  1. says

    Canva is a great way to design your logos as well:)

  2. says

    Great one over here 🙂

    Indeed designing our blogs could do need a little tactics so that when people land over on our space they stick with the
    design and force to scroll through our blogs. If one has made their blogs to over designed or to messy one than its more
    likely that people would fly away within a second thus the person will not be getting much of the traffic.

    #2 is the main thing, there are colors but only the white creates the magic, adding plenty of it into our blogs would be
    a good thing to add up, as white makes it all visible and is easy to get going with. We can mix up a little at some places
    with variant colors but only a little so that it do not make run away our visitors instantly.

    A unique logo also wakes the spark within the user, as a good logo can attract lot of people.

    Thanks for the share.

    Shantanu.

  3. says

    Excellent advice Sue.

    I follow each tip to a “T” because simple wins in the blog design game. When my developer redid my blog he kept things simple, clean and clear. Ample white space, a few font colors and a clean design make it easy for readers to page through my site.

    I use plenty of paragraphs and keep things tight with my blog post design too. Short sentences. Many paragraphs. Gotta go with scannable posts for a pleasing experience and sound design.

    Ryan

    • says

      Love the new clean design, Ryan. You are right – the biggest problem I see with new bloggers is lonnnnggggg paragraphs!

      Have a great weekend.
      Sue

  4. says

    Hi Sue,

    I must say that every action that can bring the better results are the must do. I have seen many blogs without a logo and even without Favicon.

    The very first look of such blogs tells that the bloggers are not professional or they are not serious about their blogging business.

    you have nicely covered all the points that a blogger should keep in mind to make his blog design look professional.

    Thanks for sharing.
    Gaurav Kumar recently posted…SEO Web Designing Blunders to AvoidMy Profile

  5. says

    I am totally agree with yours.Successful Blog always contain unique design. A unique logo also wakes the spark within the user, as a good logo can attract lot of people.

    Thanks for the share.

  6. says

    Thank you so much, Sue, for your awesome design tips for making a professional blog. Colour and fonts are two very important issue. A well-written blog can also fail to achieve its goal for using the odd color combination. Similarly, lack of professional fonts can mack a blog down.

    I really appreciate your suggestions.
    Sukhendu Biswas recently posted…Fiverr Alternatives – Best Freelance Sites Like FiverrMy Profile

  7. Moss says

    Hi Sue,

    Your tips and advice are super amazing. I just registered a new site, now am thinking of redesigning it.

    The use of plenty colors is surely a messy idea that must not be implemented.

    Creating more white space is the way to go because it help keep your site simple.

    I’ve been using capital on the first letters of each word on my sub-headings. Now I see that it’s not a good idea.

    However, other useful tips are the use of icons on your site. Icons can help to transform your site into a professional looking website. A good example is the chart icon which directs prospects to shop online.

    Furthermore, using big images are remarkable as well.

    Thanks so much for sharing!

  8. says

    Sue,

    What a terrific post! This really helped me better understand how to set up my company’s blog and use it as a marketing tool for our success. Looking forward to more posts on this topic!
    Neal Gerstman recently posted…Awesome Built-In FeaturesMy Profile

  9. says

    Awesome post, Sue.

    “Don’t judge a book by its cover,” is one quote I seriously don’t know why they came up with that.

    The truth like you already stated is that we all do. If the design of a blog isn’t fine, it tells us how well the owner values the blog and excellence.

    Just like you, I have a little number of copies I use on my blog, specifically my headlines. It makes my blog look simple and unique from others.

    I just like the simplicity of this post.

    Cheers.

    Emenike

  10. says

    Hi Sue!

    Totally agree with keeping fonts and colours within a small range! That way it’ll feel heaps more consistent, and visually appealing!

  11. says

    Hi Sue,

    I love a blog that gives way to white space. Personally, I am a fan of a simple web design. To me, it’s much easier to navigate one that has so many bells and whistles.

    The great thing is that I am using one of the Genesis child themes. I didn’t have to do a lot of customization work to get it looking nice and neat.

    I made a few tweaks but nothing special. Most WordPress themes are already set up and ready to roll. I guess that’s why I am such a huge fan of using WordPress for my platform.

    Thanks for sharing these tips, I have no doubt they will help bloggers improve the look of their website.

    Have a great day 🙂

    Susan

    • says

      I also love Genesis, Susan. I use a child theme, Atmosphere, for this blog.

      Thanks for your comment!
      Sue

  12. says

    Hello Sue,

    We all love a well design and decorated home. Our website or blog is just like our online homes and making them attractive and elegant is the very first step of become successful. A poorly designed site only distract users. I am always try to make my blog looks more professional by working on its design and themes. Thanks for sharing these cool tips here.

    Have a great day 🙂
    Vishwajeet
    Vishwajeet Kumar recently posted…Inmotionhosting, WordPress hosting at its best.My Profile

  13. says

    Hello Sue,
    I use maximum three for fonts, but sometimes four. I think more font will increase site loading time. I agree with you.
    White space is really important.
    Can you please tell me what will be the best font size for body text. I set 18px for body text and 24 px for H2.

    Thank You
    Subhashree
    Subhashree Ghosh recently posted…Top 10 Best Mixer Grinder In India 2017 – Buyer’s GuideMy Profile

  14. says

    Really Great tips to improve user experience of readers while reading articles on the site, but all the tips can’t be implemented immediately, we need to get used to all of them one by one, like previous week I implemented table of content on my blog and now after week or two I will work on some other implementation…

  15. says

    I used to use plenty of font types and colors. Guess it was not such a great idea after all. Thank you for these amazing tips. Have to start implementing these tips on my blog as well. Your articles will definitely give me that much wanted push! 🙂

  16. says

    Great blogging tips…It helps in user experience.
    Thanks for sharing this useful information..

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