Your headline is the first thing that gets your readers interested in your blog posts.
If your headlines are intriguing, people will click-through and read your posts. Your traffic will rise, and you’ll grow your audience more quickly.
If your headlines are bland or boring, it won’t matter how amazing your blog posts are, because no one will read them.
In fact, Copyblogger writes that while 8 out of 10 headlines get read, only 2 out of 10 headlines actually get clicked on.
That’s why it’s so important to write irresistible headlines.
Here are 5 ways to make sure you hit it out of the park with your headline for every single blog post.
1. Learn from great headline writers
Before you can write your own clickable headlines, it helps to learn which headlines are working for other writers.
Look for examples of great headlines on:
Keep a swipe file of intriguing headlines and pay attention to why you like them.
Do you notice any trends? Try to incorporate some of their strategies into your own headlines.
One of my favorite copywriters is Ray Edwards.
Ray is the copywriting “guru BEHIND the gurus”, and he’s written multi-million dollar copy for clients like Tony Robbins, Jack Canfield, Jeff Walker, Frank Kern … and many other top names in leadership and business.
That’s why I recommend you register for Ray’s FREE workshop on Friday, March 10th.
2. Use the rule of the 4 U’s
According to the rule of the 4U’s, headlines must be urgent, unique, useful, and ultra-specific.
Try to incorporate at least 1 or 2 of these qualities into each of your headlines.
Urgent headlines make readers take action
When your readers see an urgent headline, they will be more likely to click-through and read your post because they won’t want to miss out.
Read This Before You ____________________
Are You Making These _____________ Mistakes?
Why You Need to ____________ Now
How to ________________ in the next 24 Hours
Unique headlines surprise your readers
In a given day, your readers see hundreds of headlines on social media, in their inboxes, and in the news. Your headline must be unique to stand out.
How do you write unique headlines? By thinking outside the box.
Use a metaphor in your headline:
Why Blogging is Harder Than Climbing Mt. Everest (But Totally Worth It)
Combine 2 things that your readers wouldn’t expect to see together:
How to Make Your Blog Headline as Irresistible as a Cute Puppy
Challenge your readers’ beliefs:
Why You Don’t Need More Blog Traffic
Useful headlines show your readers what they will get from reading your post
Most blog readers come to your blog with one question – “What’s in it for me?” Useful headlines show them why they should take time out of their busy day to read your blog post.
15 Tips for _____________________
A Quick and Easy Formula for _________________
A Simple Solution for ____________________
Ultra-specific headlines tell your readers what the post will be about
Many bloggers write vague headlines that no one would understand other than the blogger, like “Fun Friday” or “Moments of Joy.” Don’t make this mistake.
It’s essential to be ultra-specific so that your readers immediately know what your post will be about.
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3. Use numbers and the word “you” in your headlines
Conductor analyzed the 5 most common types of headlines to see which type was the most clicked and shared.
The 5 types of headlines they looked at were:
Normal (Ways to Write Better Headlines)
Question (How are Great Headlines Written?)
How to (How to Write Great Headlines)
Number (5 Tips for Writing Better Headlines)
Reader-Addressing (How You Can Write Better Headlines)
They found that Number headlines were more popular by far than any other type of headline. Reader-Addressing was the second most popular type of headline.
So, keeping the 4 U’s in mind, try to include numbers and the word “you” in your headlines when possible for more clicks and shares.
4. Write lots of headlines for every blog post
Now that you know the basics of what goes into a terrific headline, it’s time to get writing.
Your headline is the most important part of your blog post, so make sure you get it right by writing lots of headlines until you get to the best one.
Upworthy shared that one of their main strategies for writing blog posts that go viral is to write 25 headlines for every single post.
It takes time for your brain to warm up and come up with the best headlines. If you just write one headline for each post and then stop there, you’ll be missing out on finding the best headlines and the traffic that comes with them.
As you write your 25 headlines, let yourself be creative. Let yourself write bad headlines so that you can get to the really good ones.
5. Split test your headlines
One great tool for testing your headlines is Coschedule’s Headline Analyzer, which will give you a rating for each headline that you type into it. The rating is based on the type of headline, the mix of words, the length, and more.
You can use it to test your headlines after you’ve already written them, or you can type them in as you brainstorm to see which are effective and which you can throw out.
CoSchedule keeps a list of your headlines on the screen, so you don’t need to worry about losing them.
Here’s what came up for some of this post’s headlines on the Headline Analyzer:
You can see that the headline I chose, How to Write Headlines That Will Make Your Readers Swoon, was the highest scored, with a 78 rating.
2 more ways to split test your headlines:
Write tweets with different headlines and analyze which ones perform the best Go into a Facebook group with your ideal readers and do a poll asking which headline they prefer
If you use this method for every blog post, you will start to see themes develop as to which headlines your readers love the most. Use that information to guide you in writing future headlines.
As you can see, writing great headlines isn’t rocket science
But it is an essential part of your blog writing process.
Use the 5 tips above to write headlines that inspire your readers to click and share your posts.
P.S. One of my favorite copywriters is Ray Edwards. Ray is the copywriting “guru BEHIND the gurus”, and he’s written multi-million dollar copy for clients like Tony Robbins, Jack Canfield, Jeff Walker, Frank Kern … and many other top names in leadership and business.
P.S.S. That’s why I recommend you register for Ray’s FREE workshop on Friday, March 10th.