Don't you hate it?
How everyone uses images in their blog posts except you.
You know that images will help your blog posts get shared on social media.
And you know that images break up chunks of ugly text, so your readers will stick around longer. But what you don’t know is … anything about images.
Besides, you haven't got time for that rigmarole. You've got deadlines to meet.
If only you could craft eye-catching images that ooze personality. And emotion. In say … three minutes?
Now you can.
With the quickest image of them all
The picture quote.
“Hmm … picture quotes.”
“Aren't they … well … a bit pedestrian?”
Picture quotes are the bomb!
An easy, non-threatening way to add tidbits of You into your posts.
“But sharing my tidbits online is scary.”
Yes. It is.
But you want your audience to get to know, like and trust you.
And you want to create a league of doting fans.
Picture quotes can help you do that.
Because picture quotes are tasty bite-sized nuggets of You.
Your picture quotes are a reflection of your values, interests and goals. .Click To Tweet
Your doting fans will come from those who share the same values, interests and goals. They’re
the readers to focus on because they’ll be the ones to openly express their love for what you do.
Your personality is a powerful filter for unearthing them. And leaving the others behind.
“OK, so picture quotes will help me bond with people who get me, and weed out those that
“I've never thought of picture quotes like that.”
Most people don't.
“But I've got the design skills of a three-year-old.”
No skill required
By following the steps (in the video) below, in less than three minutes you can have your very own picture quote too. For free!
Click below to watch the full video (2:25 mins).
Step 1: Go to/Sign up to Canva.com
Canva is a comprehensive, free online tool that helps non-designers quickly and easily make their own images. There's a paid version too with additional features, but the free version is more than adequate for this exercise. Canva is available to all users of PC, Mac, Android, and iOS.
Step 2: Choose your image size
In Canva, you can create an image from one of their many templates or choose your own custom dimensions. In this exercise, I chose the Instagram template (640 pixels x 640 pixels) because I planned to share the image separately on Instagram.
Step 3: Choose a layout, or create your own
For this step, I choose the Mark Twain quote layout and merely edited the text.
Step 4: Edit your text
You'll notice that I simply deleted the existing quote and added my own.
Step 5: Add branding (optional)
I added my website name with my brand font (Oswald).
Step 6: Name your image file
Step 7: Download the image file in your preferred format (JPG, PNG, PDF)
Adding oomph and personality to your blog (and social media) posts is that easy!
But you can do more. Why not do the following too:
- Change the color scheme (of the background and fonts) to match your own branding. Or add a background image. Either way, create your own distinctive picture quote template for future posts.
- Create your picture quotes in batches to save time. Even if you only use one picture quote in your post, make two to three more (using different quotes from the same post) to share on social media. But don't forget to link each image back to your article.
- Add the text Tweet This to the bottom left of your picture quote instead of writing it separately outside the image (as I did above). This will prompt the skim readers of subheadings and images to tweet too.
But that's not all
Picture quotes can be effective conversation starters.
I discovered this fact with this guest post “27 Confidence-Boosting Picture Quotes From Kick-Ass Bloggers”.
Originally I set out to create an inspiring blog post. And a stack of eye-catching content to share via social media.
But along the way I realized my humble little picture quotes had the potential to achieve so much more. I figured that if I emailed each kick-ass blogger a copy of their own picture quote (to use as they please), perhaps it would help me stand out.
Perhaps they may even reply to me. Or perhaps it could be the start of something big.
(My imagination ran riot. And before long, all my (newfound) kick-ass blogger mates and I were strategizing together from exotic locations around the world. Kickin' back. And kicking ass! ;-))
And it worked!
OK. Not for everyone. But for enough kick-ass bloggers (a.k.a. influencers) to satisfy me.
Especially as it was my first attempt at blogger outreach.
Suddenly, not only did they notice me …
They were leaving comments on my post.
Here’s what Michael Stelzner (Founder & CEO, Social Media Examiner); Henneke Duistermaat, (Copywriter & Marketer, Enchanting Marketing); and John Lee Dumas (Founder & Host of Entrepreneurs On Fire Podcast) had to say:
And sharing my post on social media. To their thousands of fans.
Here’s a tweet from Mari Smith, Facebook Marketing Expert & Social Media Influencer.
And another from Henneke – again. (Vote 1 for Henneke. :-))
And if that weren’t enough …
I even received responses directly to my inbox. Like this one from John Lee Dumas. (The same guy who left a comment on my post – see above.)
Whoa! Influencers taking the time to email me. (It was kinda exciting. I have to confess.)
So, what I’m saying is, you can indeed connect with your influencers by using picture quotes.
I managed to engage across various platforms with the majority of my 27 influencers. Some directly and others via their staff. And you can too.
What’s more, you don’t need to go all crazy like I did by creating 27 picture quotes. One picture quote per post is fine.
Got an influencer you want to connect with? Try the following:
- Add a picture quote to your blog post (quoting your influencer, of course), and send a courtesy email to said influencer attaching the image, plus a link to the article. Note: This is precisely what I did for the guest post referenced above.
- If your post refers to one influencer quoting another influencer, which is common in interview-style posts, capitalize on the opportunity to make a picture quote, and send a courtesy email to both influencers. But don’t forget to add the link to your article.
- Share influencer picture quotes on social media, with or without a link to an article, and tag your influencer(s). Instagram, Pinterest, Facebook and Twitter are all great platforms for sharing images.
So, the bottom line is, if you want (or need) to do any of the following:
- Inject a bit more of you into your posts
- Grab the attention of key influencers in your industry
- Spruce up your blog posts with eye-catching content
- Reinvigorate old posts with fetching images
- Create inspiring shareables for social media
… give picture quotes a go. You’ll be pleased you did.
Helen McCarthy is on a mission to help financial advisers blog ‘the right way’ to win business. Grab a free copy of her Non-Designer’s Guide here, for a stack of easy-to-use, low-cost online tools to get started today.