As a blogger, you already know you have a lot of competition.
Creating compelling content that gets read is a challenge for many bloggers. Especially in an era where bloggers are constantly competing to publish the next viral article, it’s difficult to find the right amount of inspiration that will help you get noticed by your audience.
Writing eye-catching articles that get shared on social media require several components. Let’s take a look at the most effective ways for creating compelling content that gets read and shared online:
Identify trending topics
If you’ve done your research, you’ve probably noticed there are trends within your industry. The key to creating a piece of content that gets read is to add your unique perspective to industry trends. For example, if you write about fitness tech and startups, you’d want to add your own opinions to the trends in this industry.
Now, you’re probably wondering, how do I find out what’s trending? Well, there are a number of ways to accomplish this. First, use a tool such as Buzzsumo to discover what content is performing best within your industry or for a specific website. After you’ve identified a trend, think about how you can add a unique perspective to that topic. This will increase the likelihood of people discovering your content online.
Write a killer headline
After you’ve identified a topic for your blog post, you’ll need to write a killer headline.Headlines are the most important element of a blog post because it’s determines whether a person will click on the post. Click To Tweet
To write an attention-grabbing headline, there are several ways you can approach the process. You can either write your headline first and shape your article around the headline, or you can write your piece and then give it a specific headline.
Next, it’s important to understand the elements of a strong headline. First, strong emotions make headlines stand out. Your headline should “wow” your audience or make them feel curious about your article. Next, there are several types of headlines that make them get shared. Headlines that include numbers or “how to” are more likely to be read.
Clearly provide your audience with value
If you want to make sure your blog post is shared online, you’ll need to provide value for your audience. The key to providing value is understanding the questions your audience as about a topic within your niche and the types of answers they’re looking for.
There are several ways to offer value through your blog posts. First, make sure your content is well-researched and backed up by reliable sources. It’s also important to educate your audience about a new idea or a piece of information that will add value to their lives. You can also boost the value of your blog post by incorporating videos or a free download at the end of the post. The opportunities are endless when providing value for your audience, it’s just a matter of knowing what your audience wants.
Include an eye-popping image or video
Finding images for your blog post can be daunting, especially if you aren’t design savvy. However, there are a number of free resources available to help you craft eye-popping visuals for your blog posts. Photo editing tools such as Canva or Pablo can help you create images from scratch in a minute or less. There are also a number of free stock photo websites such as PicJumbo where you can find images to use for your blog post.
Creating compelling content that gets shared is a goal for many bloggers. As long as you understand the foundation of attention-grabbing content and how to provide your audience with value, you’ll be able to craft outstanding content for your blog.
What are your best tips for creating eye-catching content that gets shared online?
Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.