You know how all the “gurus” tells you to be on social media? And sometimes you think, “What a time suck! Why do I do this?”.
Well, I believe the purpose of social media is to connect to other influencers within your target market.
And it's much easier to start out with one channel of social media. Twitter is my social media of choice where I spend 20 minutes a day, broken up into 5-7 minutes sessions.
And Twitter is where I connected to Josh Coffy – our blogging/marketing Successful Blogging interview for today!
Please introduce yourself to the Successful Blogging team.
Hi, I’m Josh and I’m an addict! (To life) If I could categorize myself into 3 words, it would be simple:
Solopreneur. Blogger. Life Enthusiast.
I am absolutely passionate about what I do and I strive to push people to their limits. My team, my mastermind group members and anyone else I meet.
When I first started my business online in July of 2013, I had big dreams of creating a massive team of marketers & building a million-dollar business. (Don’t we all?)
It wasn’t until a few months ago I realized how difficult it was with the ‘massive team’ part. I had a team of about 6 people within 5 months of being online & it was way to much to manage. So, as of February, I took the ‘solopreneur’ path and began building passive streams of income with only 1 team member.
I blog on a weekly basis & I consider myself a ‘life enthusiast’ because I am absolutely passionate about everything in life. Every mistake. Every success.
I learn from my mistakes and duplicate my successes! 🙂
Thanks! Now, let’s get personal! Where do you live? Do you have a family? What do you do for work and play?
I live in a small town called Ashland, Ohio. It’s a small city, but the people are amazing!
Personally, I don’t. In less then 2 weeks, I will be married to my fantastic fiancé! (then I’ll have a small family! 😉
Ha! That is a trick question.
I don’t feel like what I do is work, per se. I get to blog about my passion, meet new people daily, create products, and coach businesses & brands. Plus, I have no boss, no ‘work hours’ and I work at home.
I consider my entire life a playful adventure.
I actually have my guitar in a stand in the corner of my office, because I play it at least an hour per day.. 🙂
BUT, for hobbies, I enjoy anything outdoors. I’m huge into backpacking, kayaking & anything to do with traveling. (I actually traveled 6,000 miles on backpacking trip in May this year for 2 solid weeks.)
So what do you offer your readers that no one else does?
In an over-saturated market, it’s hard to say that I invented a marketing strategy that I blog about. (I usually learn from someone & expand on it)
I do, however, bring my experience as a young entrepreneur. Most business bloggers and full-time online entrepreneurs are not 21. They’re well into their 20’s, if not 30’s & up.
I've been blogging for 1 year (this month) although I've been in the marketing & business game a lot longer. I've worked with over a hundred clients in the last year & experienced a lot more than a regular 21-year-old normally does in business, so I like to bring a humorous, authentic voice to my writing.
I like to talk about what works and what doesn't.
You’ll never see me blog about something I know about, just for the sake of traffic. I blog solely on experience from my failures & successes.
How much time did you spend setting up your blog?
Good question! I don’t honestly know the hours, but it was well over 30 hours for the initial launch.
Since then, however, I do several hours per week of maintenance, improving optimization for conversions, testing CTAs (Calls To Action), etc.
I love the look of your blog! Did you design and set up your blog yourself? What work did you outsource?
I designed 99% of it. The only thing I didn't do was my logo. Back in December, I had a graphic designer on my team. He was fantastic at designing logos!
Side-note: Everyone who’s serious about building an online business should learn some level of web design. I’m not talking in-depth HTML, CSS, or PHP, but anyone using WordPress needs to know how their blog works on the back-end!
If you don’t, you’ll end up spending a lot of wasted time on designers for small fixes. PLUS, it allows you to go in and make changes without having to wait on a designer! (I make changes almost daily at 11 pm @ night.)
How often do you update your blog?
Every day. I post content roughly 2-3 times per week, but I update my blog design almost every day. 🙂
(Blogs are a long-term thing!)
Where do most of your readers come from? Google search? Social media? Other sites? Guest posts?
As of this post, Google and Twitter.
Twitter is my largest, controlled avenue. Right now, I have almost 33,000 Twitter followers. I get upwards of 2,000 unique monthly visits from Twitter alone. (Google is more than double that)
Aside from those two, email marketing is my 3rd largest source of traffic. (A lot of people don’t take advantage of the massive, recurring traffic email marketing can make!)
I'm running over right now to get your Twitter Guidebook! So tell me, what are the three most popular posts ever on your blog?
I’d love to hear more about your blogging successes so far. What kind of good things have come to you from blogging? Please tell us your blogging success story.
SO many good things have come from blogging.
First of all, it’s made me more of an expert in my skills: marketing & business. It’s provided me an avenue to voice my thoughts, while building an audience.
While doing that, I launched my first eBook on Making $6,500 on Elance, which caught ELance’s attention and got me an interview with the communications director after a week of launching the eBook. Since then, it has also created a passive stream of income for me. (i.e. I make sales without working!)
Second, it allows me to meet amazing people, who I wouldn't meet if I didn't blog. (Like Sue!)
My readers keep me accountable and push me to become a better writer, businessman and person.
Do you have any special blogging tip for new bloggers?
Absolutely! Don’t let the numbers get you down.
When I first started blogging, I had less than 15 visitors/day. (Most of them were probably friends or myself!) Rome wasn’t built in a day and neither is a successful blog.
It takes approximately 45 days for Google to index your blog post properly, so don’t count on things exploding within the first month of launching. Just be consistent and stick to it.
A great example that I experienced was when I wrote Guide to Making $6,500 on Elance in 45 Days. I wrote it in January of 2014 and it wasn't until late April that it became #1 on Google for ‘Make Money on eLlance’ and I began driving 2,700 visitors/month to that blog post alone.
Work on building connections via social media & be actively sharing your own content.
I can’t count how many clients tell me that they want to drive traffic, but don’t want to ‘spam people’s news feeds’ with their content.
George Berkely said it best, “If a tree fell in a forest, and no one was their to experience it fall, did it make a sound?”
If you’re writing content, but not putting it in front of people, it’s as if it wasn't even written.
Write epic content and share it. 🙂
Josh, where can people find out more about you? Is there anything else you’d like to share?
If you want to truly learn about me, check out http://blog.flightmedia.co/about.