How To Use Google Analytics [Step-By-Step]

Tracking the performance of a website and figure how to read and interpret that data is one of the hardest things to learn as a niche website owner.

That’s where Google Analytics, an incredibly widely known and adopted tool, is here to save the day.

I created this resource to show you how to use Google Analytics to gather insights into your visitors’ behavior, traffic sources, and content effectiveness and then figure out what to do with that data.

I’ll teach you fundamentals of using the platform, including:

• How to properly set up Google Analytics on your website, including creating an account, installing the tracking code, and the basics of the reporting interface.
• How to read and understand the reports, from real-time reports, to audience demographics, to behavior flow, and more.
• How to use the data within Google Analytics to inform decisions and drive strategy for growth and improvement.

By the end of this course, you should have a basic understanding of Google Analytics and how to use it to make informed decisions that drive your website, blog, or brand forward.

So what’re you waiting for? Jump right in and learn the basics of Google Analytics!