4 Magic Ingredients For Blogging Success (and how to implement them)

If you have a blog there is no doubt that you want to succeed with that blog.

No one starts a blog and feels it's OK to fail, right? We all want to succeed in whatever we are doing and blogging is no exception.

Since blogging forms a crucial part of your business, success becomes inevitable. You cannot just keep on working on your blog and yet let it fail.


Our hard work deserves all the success! But how can we make that happen?

Is working hard enough? I don’t think so.

If so, all the hard-working bloggers would be success stories right now. But sadly, that is not the case as we see it.

We witness a huge setback. Only a small amount of blogs that are started actually survive, let alone succeed.

And no one can deny that those bloggers did work hard. They didn’t purposefully let their blog fail by not working hard.

So something is missing, right? Something other than mere hard work is required in order to succeed.

Yes, there is. And over the years of experience, I’ve managed to find some of that hidden magic.

I will not claim that I’ve cracked the code. But I can confidently say that the following stuff that I’m going to share will help you succeed with your blogging efforts.

These are all the key ingredients that most bloggers miss! And that’s why, I strongly believe, most bloggers fail to succeed in spite of their hard work.

Let me get to the point right away.

Knowing your audience and knowing your WHY

Raise your hand if you started a blog on a niche that was either close to your heart, or you found profitable and started publishing content.

Alright, I’m not looking – go ahead and raise your hand.

Sadly, this is what most bloggers do and end up abandoning their blogs because they don’t see success even in the distant future.

The reason is this – they don’t know why they are blogging and who their potential customers are.

Identifying these two before you start to do anything with your blog is highly crucial for your blogging success.

Choosing a niche and publishing blog posts on certain topics in the niche is not blogging.

Your blog should have a purpose. It is a marketing tool that should align with your business goals.

Randomly publishing a few pieces of content won’t cut it!

So what should you do?

You must first understand your niche and your audience. You must also understand your why.

When you pick a niche, it is really important that you do your research.

You should identify the top players in your niche, identify the top keywords (not only for SEO but to understand what kind of content is well received, and is needed in the niche), identify the problems/challenges/pain points of your readers and so on.

You can start with an analytical tool like Semrush. Just type in your niche’s main keyword and start from there.

You can dig in deep to find out the big players in the niche, the topics that are popular and so on.

From there you should create your blogging plan.

Consistent publishing

Publishing is what makes a blog live. Your content is the life of your blog and without it, your blog will be dead.

And it is not about publishing when you have the time. Or when you are in the right mood!

It is about being consistent.

I just said consistent. But you are free to choose your publishing frequency.

It depends on how much you can handle. It can be once a week, or once every two days. Whatever it is, just make sure you do it consistently.

You have probably heard of this advice hundreds of times.

Every time you read a blog post that tells you to publish consistently you get inspired and decide to blog consistently.

But after a week the enthusiasm disappears. You get back to your casual publishing schedule, right?

So how can you implement this tip?

I can give you a lot of tips. But I consider two tips to be crucial and that matter the most.

1. Have an editorial calendar

Every time you hear this, you might start hunting for tools. But the key lies somewhere else (and it's not about the tools) – you have to create an editorial calendar that you’d actually use. I discuss this in this blog post.

2. Have a content idea bank

Having a running list of ideas will help you create content consistently. You can avoid the tragic situation of staring at the blank screen. Even if you are not ready to write, an idea bank will motivate you to write.

These two things have helped me stay consistent even during tough times (and I run multiple blogs).


With blogging, you cannot do it all alone. You may be a solopreneur – totally in-charge of your online business.

But when it comes to spreading the word, to gain crucial help and feedback, to stay motivated, to do business – you need people.

You always need more hands no matter how capable you are with handling stuff all alone.

Which is why you need to network . Your networking goal should not be to get help from the others.

You should genuinely connect with people in your niche. It's funny how I have to say it as if it is a rule – but this should come spontaneously for you!

Besides, connecting with people is fun. It doesn’t feel like work, right?

Of course. you should spend some time on this. You need tools and a system to constantly find new people to connect to. And I admit, this is not easy.

But I should also emphasize that it is totally worth it!

How can you implement this?

Basically, there is no one-size-fits-all solution for this.

It highly depends on the niche and your personal preference. Some people are active on Twitter and hence search for and connect with people on Twitter.

While some others prefer Google+. It could also be blog hopping and leaving meaningful comments and then connecting with the blogger.

Or it could be a combination of these things.

I know. Now this starts to sound spammy.

Whether you accept it or not, links play a major role in deciding your search engine presence.

And to build backlinks you don’t have to indulge in mass link building campaigns, or pay the SEO companies to do it for you or adopt shady techniques (and later get penalized by Google).

There are genuine, white-hat, humane ways to build backlinks.

Here are a few:

  • Blog commenting
  • Guest posting
  • Submitting blog posts to content syndication sites

I can go on. But you get the idea!

See, you know how much you want to succeed with your blog. And I am sure you are willing to work hard for that too.

Why not implement these simple tips and skyrocket your blogging success?

Jane blogs at Savvy Blogging Tips, where she shares brutally honest blogging tips for bloggers of all levels.


  1. says

    Most of the points are correct but from my point of view, this one:

    “Submitting blog posts to content syndication sites”

    could lead to many problems for our websites if we don’t control it properly. Such as duplicate contents, bad backlinks or unnatural backlinks.

    Also, there are many other methods you can use to build backlinks for sites, not only those.
    Tony recently posted…How To Get More Free Dropbox Space Up To 16GBMy Profile

  2. says

    Fabulous advice as usual Sue!

    And I love you stressed the active network aspect of
    successful blogging.You have got actively leverage other
    successful bloggers various assets.

    Like their audience,ever growing social media presence, and their
    influence within their particular niche etc.

    Your four proven steps are simple and extremely practical
    and non time consuming too!LOL! Thanks!
    Mark recently posted…Affiliate Marketing: Five Things Serious Newbie Marketers Definitely Needs To Know!My Profile

  3. says


    This post was extremely helpful to me and my photography business. Knowing your “why” (as you called it) and figuring out what posts will be the most well received are incredibly important. Blown away yet again. Thanks for putting out such a great post!
    C. Braun recently posted…Top Secret SEO Tips for PhotographersMy Profile

  4. says

    Having a content idea bank is an incredible idea. We tend to focus on making ideas for posts only a little bit ahead of time. But if we all got around the table together, my team could probably crack out a whole month full of ideas in 10 minutes. Thanks for always having clever and insightful tips and posts!
    Alan Goode recently posted…5 Ways Therapists Can Maximize Their Online Therapy JobsMy Profile

    • Jane Sheeba says

      That’s right Alan. An idea bank helps with a lot of stuff – like involving a team, planning ahead, and keeping stress out of way!

    • Jane Sheeba says

      Content syndication sites are places where you submit your content url to those sites (or have the feed so your content is automatically submitted to those sites).

      Mostly these are blogging communities so your content will get a lot of exposure!

      Examples include Klinkk, Dosplash (run by yours truly), BizSugar and the like!

  5. says

    Hey Jane,

    While creating and publishing consistent content may seem a bit tough at first, it’ll really help us to build reader loyalty and grow our audience.And that will ultimately increase our traffic, social media shares, and search engine rankings.

    The effective approach is publishing smart, informative articles and posts that draws the consumer’s attention, retains it and gives the consumer something to pass on to others through social media channels.To be consistent in creating and publishing relevant content means planning ahead. An editorial calendar gives the marketing pro the opportunity to plan content in advance, make note of trends in the business, and take control of its distribution on a daily basis. Thanks for the great support with this informative post.

    With best regards,

    Amar kumar

    • Jane Sheeba says

      That’s right Amar. Creating content is very crucial to build a successful business, no matter how tough that seems 🙂

      Glad you liked the post!

  6. says

    Hey Jane,

    Knowing your audience is important for a successful blog. A blogger should know why is he/she blogging and for what type of audience.

    It’s always good to take an idea of the niche from the current market. Analyze your readers’ comments and start blogging.

    Being a solopreneur isn’t so easy. It’s necessary to build the connections with other bloggers.

    Thanks for this informative post.
    Enjoy the day.
    Ravi Chahar recently posted…How To Add New Sidebar In WordPress Theme With Simple Codes?My Profile

    • Jane Sheeba says

      Well said Ravi – Blogging as a solopreneur is not at all easy. But with some planning and strategic execution, it is totally doable.

      Thanks for the insights. And glad you liked the post.

  7. says

    This is a great blog post. I’ve always tried to write long, engaging content by doing my research, adding lots of images and embedded YouTube videos, adding social sharing buttons, promoting my content on social networks. I still need to master building really good backlinks to my content though! So, thanks Successful Blogging for the wonderful tips and advice on blogging success! I appreciate it.

  8. says

    Hi Jane,

    When it comes to have a successful blog, my favorite here is networking. We can write the best content, know our why and even our audience, but without networking with others, we will become stagnant.

    There is nothing better than to have a person spread your content around instead of yourself. Commenting is the backbone of our blogs.

    Donna Merrill recently posted…Why Create An eBook | Advice From Ryan BiddulphMy Profile

    • Jane Sheeba says

      Hey Donna,

      I’m not surprised your fav is networking. And ya it works like crazy. Plus, I love the fact that with networking you don’t work with bots or strange codes or algorithms to make your site work – you deal with real people.

      That’s fun and rewarding 🙂


  9. says

    Hey Jane,

    Very nice and informative post. You have just mention the fact that most of the newbie bloggers fails in blogging and quit it. I am also following your these tips to make my blog more beautiful to my user.

    • Jane Sheeba says

      Glad to know that Vishwa 🙂

  10. says

    Hi Jane.

    You have a great point here. I concur with everything you said. Having a clear idea of why you are going into blogging is very important if a blogger wants to be successful. I abandoned two blogs I had invested over 3 years building simply because I lost interest in the blog. Recently before settling for my current blog now, Entrepreneur Business Blog, I discovered that those niches were not really fascinating to me, thus the lost of interest over the years.

    I hope newbie bloggers will learn from our mistakes.
    Emenike Emmanuel recently posted…2 Secrets of Successful Entrepreneurs in NigeriaMy Profile

  11. says

    Having an idea bank is definitely important. I spend about 3-4 hours a week crafting new blog post titles. I don’t stop until I come up with 10 ideas at least. In fact, I use simplenote by wordpress to keep my ideas.

  12. says

    Hi Jane and Sue,

    Great post. I especially liked the part about link building and networking with influencers. It’s something that I focus on now. My favorite way of getting genuine backlinks and building relations with other bloggers is by featuring as an expert in roundups. I was featured in over 50 blogs in the last few months. Using this strategy I increased my DA from 17 to 30 in just 2 and a half months.

    Heading over to twitter to share your post with my followers.

    Minuca Elena recently posted…14 On Page eCommerce SEO Tips For Your Online StoreMy Profile

    • says

      It does help more with getting “eyeballs” on your site and email subscribers.

      Thanks, Carl.

  13. says

    Hello Jane!

    I totally agree with you. The place of one knowing his/her WHY can’t be done without. In order to achieve success as a blogger one need to know why it’s important that he/she should publish quality content consistently. Readers have choice, and if you don’t serve them well they will never come back to your blog again.

    It’s magical how these things turns out to result to massive blog growth.

    Emenike Emmanuel
    Emenike Emmanuel recently posted…5 Simple Tasks Top Bloggers Do Daily to Grow their BlogMy Profile

  14. says

    Hello Jane,
    Totally agree with you. Niche selection is very important for running a successful blog. If you have selected a perfect niche (niche of your interest and knowledge), then and only then you will be able to blog consistently.
    Networking is very important in blogging, it can sort out things in a way you can’t imagine. With a strong fellow network you can get back links, exposure and guest post opportunity too.
    Thanks for bringing this up.
    Have a nice day!
    Pankaj Kumar recently posted…Content Delivery Network (CDN) – A Detailed Guide 4000+ …wordsMy Profile

  15. says

    Hi Jane. I agree with your list. It is important to know your audience, be consistent in your publishing and to network with other people. I think there is something more basic that causes people to quit. They just don’t believe that they can be successful. When you have the belief then the other pieces that you listed work a whole lot better.
    Ben recently posted…How to Make Time to ReadMy Profile

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