Can I be honest with you?
A lot of bloggers don’t really understand the role of the headline. And it breaks my heart. Because the headline is the most important part of any blog post. Get it wrong and your entire blog post is a waste of space!
They wrongly assume that a headline’s job is to:
- Sell their product;
- Pitch their idea; or
- Explain their offer.
Sadly, trying to do any of those things in the headline will have the opposite effect of what you want to achieve!