A huge amount of information is being pushed online every day – from blog posts to videos, images, podcasts and more – that even the thought of it makes the head spin. Just think that for every piece of content you produce, there are dozens of other people who are doing the same thing, in the same niche and competing for the same customers.
So what are the chances for your content to get noticed? And not only that, but to be remembered? How can you create loyalty among your readers and have them come back to your website, to your newsletter and your social media accounts day after day?
The answer is storytelling.
We as people are wired to listen to stories, learn from them, to search for patterns and meaning, ever since the first caveman stood around the fire sharing their daily struggles. We all love a good story that teaches us something or gives us a shortcut that we can use in our lives. [Read more…]