Why your Email List Isn’t Growing and How to Fix That

One of the most important things you can do to grow your blog is to build your email list.

Without an email list, it’s much more difficult to market your products, to let your existing readers know about new blog posts, and to create a sustainable income from your blog.

But for most beginner bloggers, growing an email list seems like an impossible task.

grow your email listGetting 1 or 2 subscribers a week can sometimes feel like a win.

So what are you doing wrong?

Here are 5 things to change if you want to grow your list more quickly, and fill it with the right people.

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How to Create Instant Expert Positioning On Your Blog

Whether you are an experienced blogger, or just starting out, you have only a few seconds to make an impression and to capture the attention of someone who visits your blog.

One way to do so is to create expert positioning on your blog.  By doing so, you establish instant credibility and trust, as well as authority, with your visitor, and they are more likely to stick around.

blog post promotionWhat exactly is trust? And what does it have to do with authority?

According to Leonardo Habegger,

Authority Positioning allows you to be viewed as the trusted and valued expert in your business niche. Your positioning determines how your clients view you, whether they trust you, and if they will choose to do business with you.

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Do You Know Who Your Blog Readers Are?

Chances are, if you’re a beginner blogger, you’re a bit hazy about who you want to read your blog.

You may even think that it’s dangerous to get more specific about who your target audience is.

“Anyone can benefit from reading my blog,” you may think. “I don’t want to leave anyone out.”

Unfortunately, by catering to everyone, you’re making it harder to write content that grows your audience, promote that content in the right places, and create products and services that people want to buy.

blog readers

When you have a clear idea of who you are serving with your blog, you will be able to get more traffic and customers, and you won’t waste time writing blog posts that people don’t want to read.

I hope I’ve convinced you by now that you need to have a target audience.

But knowing you need one and actually defining your readership are two different things.

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