Just last week, I received this email…
I started in my blogging world pretty recently and I just need to increase my traffic!!
Thanks for your tips.
I get similar emails every single day. And it makes sense. No matter the reason you started blogging; whether it was to make wads of cash, chronicle your amazing life or just entertain people; you need people to actually read it.
So you need traffic. Not just any traffic, but quality traffic – people who are actually interested in your blog.
Would you like to know how to get more traffic and how I’ve been able to drive 1200+ readers a day to my site?
What You Will Learn Today:
- How to create a blog design that increases readers and subscribers (think effective, not pretty)
- What blogger outreach is and how it can get you traffic from influencers in your niche
- How guest blogging can drive over 1,000 readers to your blog with just one epic post
- How to effectively promote your blog posts to get the best traffic results
Ready to get started? Let’s get to it!
Myth One: Your Blog Design Doesn't Count
Whether you know it or not, the design and set up has A LOT to do with how many people read your blog, and how many of them become subscribers.
Consider this: When you visit a blog that has too much going on, too many ads in the sidebar, font that is hard to read, too much use of flash players … do you want to go back and read that blog often? Probably not.
An effective blog design should present a professional image. It can still be fun, but it shouldn’t be overwhelmingly crazy. That just turns readers away. So while you are trying to make money with your blog, it’s best not to place too many ads on your site.
Beyond that, choosing a busy design or hard-to-read font also drives readers away. Easy on the eyes doesn’t have to mean boring. You can have the best of both worlds. Also, make your blog easy to navigate, with choosing a menu that is easy to read, and simple to find.
And one more thing, if your goal is to turn your traffic into subscribers, try placing your opt-in box right smack at the top of your page. If you take a look at my blog, you will see a feature opt-in on every page. This is very strategically placed. Feature opt-in boxes covert 5% to 10% of your readers and a sidebar opt-in tends to convert maybe ½ of 1%. Huge difference! (Jon Morrow and Yaro Starek taught me this trick)
Myth Two: I'll Just Write Great Content
The next step in getting tons of traffic is blogger outreach. But what exactly is blogger outreach?
Blogger outreach is basically building blogger relations, preferably with prominent bloggers in your niche. The end goal is to connect with them so you can eventually guest post on their blogs (why this is important is coming up in the next step.) It can encompass many things, but let’s start small.
Make a list of 10-20 prominent and influential bloggers in your niche. You are going to approach them, but in a systematic manner.
- Join their lists, if you haven’t already. This will give you a better idea of who they are and what kind of posts they write.
- Comment on their blog posts. Write thoughtful comments on each of their blog posts to get their attention.
- Share their posts. You have their attention, now drive it home. Share their posts on all your social networks.
- Link back to their posts. In your own posts, link back to their blog posts. Write a short, complimentary email to let them know you linked to their blog.
Continue building this relationship until you feel you have connected with them enough. Make sure it's a minimum of 3 weeks.
Now that you have built up a good rapport with those proficient bloggers, it’s time to use that relationship to your advantage.
Myth Three: Guest Blogging Is Dead
While it’s a good idea to have great content on your blog, it’s an even better idea to reserve your best content for other blogs that already have a lot of traffic and subscribers. You want to use their authority and loyal readership to boost your own traffic.
Start with the bloggers that you have connected with. Since you are familiar with their blog, you should have a pretty good idea of the topics they write about and which posts their audience loves the most.
Send the blog owner an email saying how much you love their blog and that you would like the opportunity to do a guest post. Suggest several topics that you feel will fit the overall tone of the blog. Try to send at least five of these emails each week you'll be sure to get a couple asked post opportunities soon.
Once your pitch is accepted, take your time and craft a great guest post for the site. This is your opportunity to get the attention of a larger audience. Make sure you include your byline with a link back to your site. If your goal is to get subscribers, make sure that the link goes directly to a landing page so you can capture email addresses.
Myth Four: I'll Just Stick Up My Posts On Facebook
Now that you have strategically posted on other blogs, you have to make sure you promote the heck out of those posts, as well as the posts on your own blog.
How do you promote your posts effectively? Here are some ideas:
- Send an email to your subscriber list
- Post a link on your social media accounts
- Share it in any social groups you belong to
- Send an email to your blogger outreach alliances and asked them to share your post on their social media networks
- Alternatively, you can ask them to simply re-tweet, or delve deeper and ask them they could include you in a round-up post (if they write them)
- Comment on blog posts that allow you to include a link to your newest post
Wrapping It Up
That’s it. Four steps to help get you massive amounts of qualified traffic. I hope you now have a solid plan in place to get started, and that it will make a real difference in your traffic numbers.
By following these four steps, you will grow your blog, make more money and reach the audience you were meant to serve.
Let me know, in the comments, what has worked for you to drive traffic to your blog.