So you want more traffic.
You found the topics that are continually getting high traffic in your niche.
You found an angle that your audience will love.
You ambitiously write an outline for the post, and then you start writing it. You spend hours polishing it to make it the best post out there about your topic.
And then what… no one even knows that it exists.
It hurts, right? You spend hours writing the best post out there about a topic, and you get a couple of visitors, while others write a post that is not that great as yours about the same topic, but they get thousands of visitors.
It's so annoying!
The Reality About Getting Traffic to Your Epic Posts
Traffic won't come by itself.
Imagine you're in New York and you have the best hotel out there, but it's still new, and you didn't place any advertisements about it.
It's not on the main street either, so people who are crossing by couldn't see it.
Imagine you're in this situation. Do you think you'll get people to reserve enough rooms to keep your business going?
Even if you have the best service out there and even if your prices are lower, no one will come to you.
You need to go out and promote it. You may need to place advertisements to promote it. Make joint ventures with others by providing coupons for their customers and so on.
The same thing about blogging. I don't mean you need to place advertisements.
What I mean is that you need to step out of your comfort zone and promote the heck out of your post.
At least, spend the same time you wrote the post in promoting it.
Derek Halpern even suggests that you spend 80% of your time promoting your post and only 20% of your time writing new posts.
How Do You Promote Your Post?
Most bloggers think that promoting a new post means just making a few tweets, liking the post, sharing it on Facebook, and sharing it in other social networks.
Yes, these actions could get you some traffic, but that's not the right promotion unless you're Neil Patel or Darren Rowse with hundreds of thousands of followers.
Until you reach this stage, you have 2 things to do:
1. Spend money
2. Reach to people who have the people you want to reach.
Being new, it means that you don't have the budget to spend promoting your post, so we'll talk about the later in this post.
To promote your post by blogging outreach, you need to follow 4 steps. Yes, it may take some time, but it's better to get hundreds or thousands of people to see your post than it is to see your work writing the post go in vain.
If you're ready to spend more time promoting the post, continue reading.
1. Find people who showed interest in your topic
It's obvious, right?
You can't ask someone to share a post you wrote about a topic they're not interested in.
So, how do you find people who have already shown interest in your topic?
- Find posts about the same topic that did really well
- Find the people who linked to it and/or shared the post on social media.
I won't go into details in the first step because I already shared a few tools to help you with in my post, How to Find Blog Post Ideas That Are Proven To Be Popular.
After you find several posts, search for the people who linked to it and/or shared it with their friends.
How to find the people who linked to it?
There are a lot of tools to help you in this step, like…
In this article, I'll show you how to do so with Ahrefs. That doesn't mean that OSE is bad, but I prefer the former.
- Go to the site Ahrefs Site Explorer
- Enter the link of the popular post you found about your topic; choose exact URL, and click on search links
- Wait for results and click export, and then choose CSV or PDF
- Check the site owners and put them in a spreadsheet
- Repeat steps 2-4 for the rest of the posts you have, and make a specific spreadsheet for every post.
By doing this step, you'll know the people who linked to the topic you have.
Finding the people who tweeted it
After you knew the people who tweeted the post, now, let's find the people who shared it on Twitter.
The best tool I found to do this step is Topsy. It's free to use.
The best part about it is that you could find only the influential people who tweeted it. So you'll focus your work on the 20% of the people who get 80% of the results.
It's easy to use:
- Enter the link of the posts you want to find the people who tweeted them on the site
- Choose tweets and then click search
- After that, sort the results by influential only, and you're done.
After you create a spreadsheet for every post with the people who tweeted it and linked to it, move to the next step.
2. Find their email addresses
This step used to be complicated, but it's now easier than ever.
But first, why should you email them? Why not tweet them?
People get thousands if not tens of thousands of tweets from people every day. If you tweet them, your tweet will have a very low chance of getting noticed. It'll be hard to be noticed.
But when you email them, they may get hundreds of emails, yet your chance of getting noticed is higher.
Also, people check their emails more than Twitter. So they get fewer messages and they spend more time on it.
But how to find it?
- Subscribe to their email newsletter and reply to the first email you get.
- Use this tool, VoilaNorbert. Its idea is simple, you insert the name and the site, and the tool will try to find the email in the MX records. Brilliant!!!
You may not come up with the email of many people on the list, and that's OK. Move on. But don't finish this step until you have a list of 100 people to email.
If you have a really epic post that you spend a dozen of hours on, then go for 200.
After having the list ready, email them.
3. Reach out to them
That's the best part. This is the moment where you reach out to those bloggers who are already interested in your topic.
That's when you start to see the traffic coming.
Here are a few things you need to keep in mind when reaching out to people in your list:
- Make the email short. They're busy, and they don't have time to read about you.
- Make it about their audience, and not you.
- Try to personalize it. Mention their name, and if you can start with something about them, that would be better.
Having all this in your email, will make your response rate higher.
I just want to warn you that a big part of the people you email will not respond to you. They may not even notice your email because they're busy.
Don't take it personal. Make your list bigger and move on.
You now know what it takes to get more traffic for each post you have.
Take action and start promoting your post.
Tell me in the comments below which post you are planning to promote this way. Hope to hear from you soon.
By night, Ahmed Safwan is busy “figuring out how to make blogging simpler, not easier” over at Smart Marketing Boost. By day, he studies to be a dentist. Don’t leave without snagging your free videos on the 3 types of blogs posts that goes viral and how to promote your post the right way to make sure that your next idea go viral.