Guest post by Steve Thomas
I read a lot of blogs.
I love to see what other people are saying. To be frank, I also like to see what they’re up to. Lately I have read some blogs that got me wondering if the blogger understood one simple thing.
How to make your readers love you and your blog
Unless you’re writing your blog as a journal of sorts, chronicling what you had for breakfast, your blog should be about other people.
If your blog is a vanity blog, and you aren’t interested in solving other people’s problems, then you can quit reading this now and go write about your cat. You probably won’t have many readers, and many of them won’t be coming back, but hey, you and your cat will be happy!
If you are interested in blogging to help others, and for profit, then read on
Now we all hear a lot about blogging your passion, and I totally agree with that. If you try blogging about something that you have no interest in, then you are doomed to failure.
On the other hand, if all you ever do is write about you and your passions, no one is going to come back to your blog. No one wants to hear just about you.
We’re all selfish deep down. We want to know what’s in it for us. If it doesn’t benefit us in some way, we aren’t interested.
Oh, but, people want to read about all the interesting things I do!
Well, maybe, but you better be damned interesting!
Think about it this way. Let’s say you walk into a regular brick and mortar store. You look around and there are pictures on the wall, knick-knacks here and there, some furniture, and it generally looks like someone’s living room.
The owner never asks you if they can help you. They just tell you all about themselves and what they are hoping to do tomorrow.
You ask what they have to buy and you are told, nicely, that there is nothing to buy. The store is all about the owner!
Would you go back?
You might, but it isn’t likely. You’d find a store that had the product or service that would help you with your life.
Blogging, especially successful blogging, needs to bring what you are passionate about to those who have the same interests and help them somehow. It needs to be about helping them. It fulfills a need they have.
Zig Zigler, a famous salesman and motivator said,
“You can get all you want in life if you help enough other people get what they want.”
What he said was true.
A successful blog, and my definition of a successful blog is one that has traffic and brings you some sort of income, has to be about helping others get what they want.
If you focus on your readers, they will love you.
Sure it’s about your passion, whatever that is. However, that passion has to be used to help others with that same want or passion. It doesn’t matter if your passion is knitting or sailing around the world. You have to help others learn to knit or sail.
Remember, if you want your readers to love you and your blog, make it about helping them.
Steve Thomas, better known as Fungeezer, can be found at Fungeezer.com