Let's not even go there because these days every self-respecting writer does have a blog, and not just because it's
expected of them and publishers demand it.
Blogs are a writer's best friend. Blogs give us somewhere to publish our writing instantly and immediate feedback on it from our readers.
Where once writing was a lonely process with limited contact between author and reader, blogging offers a way for writers to build genuine relationships with their readers and stay in touch with them.
I've designed websites for small business owners in all manner of industries from building design to tourism and real estate to retailers, but I'm dreaming of setting up more websites, and especially blogs, for authors and writers.
Once again my dreams were answered when thrice published Sydney-based author Seana Smith emailed me saying she'd heard me being interviewed on the Creative Penn and asking if I could help with her blog design.
I absolutely could and did.
I was thrilled to work closely with Seana as we nutted out her needs and our recommendations over the course of several Skype calls. We still haven't met in person yet but next time I go to Sydney we plan to meet up.
The Blog Design Challenges
“I already had three separate blogs but they looked very messy and I wanted to have a proper professional site. I was also frustrated because I couldn't do all the things I wanted to on my blog.”
1. All Seana's blogs had a boring blog template style which made Seana look like a novice writer and blogger instead of the bestselling author she is.
2. Seana has three books and had set up three separate blogs for them but didn't have time to update them all individually.
3. Seana has a seahorse logo and an aqua and green color scheme on her business cards so she was keen to merge that into the blog design.
4. Seana is a busy writer and mum with four kids who doesn't have time to fiddle with widgets and plug-ins and doesn't want to.
5. Seana's books are available in book shops but she also sells them herself and wants to increase those sales.
6. Seana has a new book coming out in July and wanted to have an established blog ready for that.
7. Seana calls 2011 her digital apprenticeship year. She's already learnt a lot about blogging but still has a lot of questions.
Our Blog Design Solutions
1. We set up one professionally designed blog which instantly establishes Seana as a well-loved author.
2. The new blog showcases all three books, provides a page for each and allows Seana to sell them online herself.
3. We created a fresh, fun and unique design which will appeal to busy moms.
4. The blog is all set up with the social share buttons and plug-ins that will make it user-friendly for Seana and her readers. Now all Seana has to do is enjoy her writing and add more content when she can.
5. The blog has a sales page which Seana can update herself and where readers can buy books using PayPal.
6. The blog is designed so more books can be added when Seana writes them or they're published.
7. Me and the Mucho Man (my hubby and technical expert) are happy to help Seana by email or phone when she gets stuck. I keep my beady eye on Seana's blog and if I notice anything amiss we talk about what went wrong and how to fix it.
Seana's blog has only been live a few months but she reports that having a professional blog helped her get a contract to turn her book Sydney For Under Fives into an app which will be out soon.
It's early days yet but Seana has already engaged with many readers and is getting some great comments. Next year when all her kids will be at school for the first time ever she hopes to write more guest posts to promote her blog and build traffic.
Having a professional blog design is a big confidence booster and Seana loves being able to update her blog herself, even saying:
“Books are a pain in the arse. Blogs are much better!”
Check out Seana Smith's blog. It's the best guide to Sydney with kids, and Seana combines an honest take on motherhood with a quirky sense of humor which always makes me laugh.
Want a Hot New Blog Design?
Check out our Blog Design page for more examples of blogs we've designed and blog design packages. If you'd like to work with me send me an email and let's talk.
Do you love your blog design? Is there anything you'd like to improve?