The Best Way To Start A Blog

 start a blogTo succeed at blogging you need to focus on people.

The unique people who will be reading your blog.

When I hold blogging workshops, we talk about the . The first step? Be very specific about who your ideal blog readers are.

For example, on Successful Blogging, there are three main profiles for my ideal readers:

  1. A 35-year-old woman who’s just starting her own service business and wants to do it right from the beginning.

  1. A forty-year old mother with an established business who isn't getting the results she should from her existing website or blog.
  2. A new writer who wants to build up a platform for her readers.

Who Is Your Ideal Reader?

Now that I've built up a readership, I have real blog readers and lovely people leaving comments so I can write with specific people in mind.

But every time I write a blog post I still ask myself:

  • Is this what you (my dear readers) need most now?
  • How can I best help you?
  • What can I do to make the solution simpler?
  • How can I leave you feeling motivated, uplifted and inspired to put the tips into action?

If you want to find new readers you have to make sure you know who they are because only then can you give them what they’re looking for.

If you do it right, your readers will go on to become loyal readers, email subscribers and your own marketing team who passionately recommend your blog and products or services.

Comments

  1. says

    Hi Sue Anne,

    This has been my experience again and again. Power tip here.

    I look at my domain name, blog title, tagline, and then I scroll down through my content, posts, imagery, and everything on my blog to make sure it aligns.

    Then I only write a post if I believe it aligns fully with the core message on my blog. That core message is directed toward people who want to retire to a life of island hopping through smart blogging.

    I’m sharing smart blogging tips for this crowd and also posting my travel images to inspire them to get the ball rolling.

    I share automation tips and other ideas important to bloggers who are on the road much of the time. Part of doing what I do involves engineering a complete lifestyle change, from the 9-5 or employee way of living, so I share my authentic experiences and tips to appeal to my target reader.

    I also like going heavy on selling the dream; hence the ton of travel pictures.

    Before you even dream of buying a domain name and starting a blog paint a vivid, detailed picture of your ideal reader. You have that person in mind Sue Anne each time you post so naturally you’ve seen great success in connecting with that ideal person.

    Thanks so much for sharing.

    Tweeting in a bit.

    Enjoy your weekend.

    Ryan

  2. says

    Hi Sue,

    In my opinion there is no age to start this business. The only thing which is required is the will power.

    People need to have dedication towards their work. Blogging is not a job, it may be hobby for many, work for few, writing platform for many and many else.

    Bloggers write blog posts for SEO but it’s not always the concern. Making human bonds is what they should prefer.

    How about having a blog which can’t help others? In my opinion it’s a total waste. People need to build a blog which can help others.

    It’s very difficult to know all the aspects about blogging. We can just learn.

    You gave a great topic Sue.
    Thanks.

    Hope you are enjoying this weekend.:)

    ~Ravi

    • says

      Dedication is the key, right, Ravi? I know that I absolutely love my work because I can help others.

      Thanks for stopping by!
      Sue

  3. says

    Hello Sue.

    This is a hard subject for me, only because what I love to do (writing books and creating games for kids) must be done in stages. Even if I didn’t HAVE a blog, I’d be forced to market in some unique fashion–because you don’t get direct access to 12-15 year olds…or 7-11 year olds.

    The older teens, from 16+ can find you on your own online…so what do I do? I work with the parents.

    As a parent of 12 children and grandfather, I have a teeny bit of experience when it comes to parenting. It’s a passion of mine, so the ideal person would be:

    A mother, spiritual/religious, between 35-40 who has kids, with a teen. She is looking to improve her parenting skills (struggles with her teen), but is also looking for tools and entertainment to help her BE a better that mom–even to close the communication gap with her kids. She’s a HUGE fan of fantasy, like Harry Potter, Lord of the Rings, C.S. Lewis….

    Too narrow? Too specific??
    Jaime Buckley recently posted…12 Clever Ways To Turn Frustration Into Family Success in 2015My Profile

    • says

      Hi, Jaime,

      Working with the parents is key. I think you probably have more than one ideal reader. The Mom that you have a good read on, other Moms that you can narrow down on and probably some Dads – perhaps a stay-at-home Dad who struggles with his teenager while trying to take care of the younger kids.

      Open yourself up to writing for 3 different personas. Perhaps one blog post is for at least 2 of your ideal readers and then the next one is for the third. Your podcast can address all 3 (listening to your latest podcast right now!)

      You are on the right track – just have 2-3 personas when you are dealing with something as complex as parenting.

      Hope this helps!
      Sue

  4. says

    Hello SueAnne, I do like this site . Looks great ,simple easy to find things and like always you do a great job sharing information. Thank you, Patti H2

      • says

        Hi Sue,

        I like the way you write and present your thoughts .I have a question for you and for all who is connected with you, that I am planning to start a blog .

        I am not too much familiar with the facts and rules i have to follow.

    • says

      Definitely, Gagan. You need to start while you have another position and that’s fine. The more hours you work seriously on your blog, the faster it will grow and you’ll make money and be a pro blogger.

      Thanks for your question.
      Sue

  5. says

    Firstly, I have stared my blog on Blogspot and then now I have migrated to WordPress but my friend has create his site using Joomla.

    Is Joomla Better than WordPress? Should I Migrate from WordPress to Joomla?

    • says

      I would stay with WordPress, Dheeraj. It has more plugins and customization.

      Thanks for commenting and your question!
      Sue

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