Social media is really the hottest internet marketing instrument these days.
The available social networks allow you to accomplish many things, connect with your users directly and still be able to boost your SEO campaign specifically.
Even the best Toronto SEO companies now offer social media services. There are a number of benefits that you will not want to miss from going social and engaging in social media campaigns.
Direct Interaction with Users
The best thing about having social media pages set up and maintained properly is that you have the chance to connect with users directly, both existing users and those who are thinking about buying your products and services. Connecting with existing users means you can get feedbacks, answer questions and provide them with the best user experience possible.
Reaching out to potential users, on the other hand, may just give them that one last push they need to make a purchase decision. Surveys have shown that companies that offer great customer support to potential users have a much higher conversion rate than those who don’t. Through social media, you can get the same high level of conversion rate without spending a lot of time and money in the process.
Share Your Promotions
Social media is free and easy to use. You can buy advertising spots or hire influencers to boost your brand’s social media presence, but most of the time you can reach thousands – if not millions – of new users by doing everything generically. This includes sharing promotional offers and special deals directly to interested users.
When you advertise promotional offers, you are often faced with high exposure but low action. On social media pages, the gap between impressions and clicks is substantially smaller. You can combine the promotional offers available on your site with activities to do on social media. For example, you can give away free coupons and bonuses for users who retweeted your latest tweet.
This type of activities is very engaging and will also help promote your social media accounts. The effects are exponential; the more you use social media, the more profound the impact will be.
SEO Boost and Tons of Backlinks
Social media pages are great ways to share your content and get backlinks. Not only that you can share your content on your own social media pages, you can also make it interesting and have other users re-share the contents as well. Users who re-share contents are actually connecting you with a wider range of audience. All you have to do to gain the exposure is optimize your contents for the kind of audience you want to target.
The backlinks generated by posting contents to social media pages is a nice boost to your SEO campaign. The impact is immediate as well; you get a boost in traffic, increased time-on-site and better SEO performance in return. Naturally, some social media – such as Google+ – produce better results than the rest.
These benefits are too good to miss. If you are not on Twitter, Facebook, Instagram, Google+ and other social networks yet, now is the best time to get started.