Every blogger needs to familiarize themselves with basic SEO tactics, whether you become an SEO expert is up to you, but it could really benefit your blog.
If you are new to the world of blogging, SEO might sound a bit complicated, but it is not as hard as you might think. There are quite a few technical SEO terms which can be off-putting, if you’re not a naturally technically minded person, but the definitions are easy to learn and understand.
With the help of a bit of research you will get your head around the basics, like this article on the 1&1 digital guide , which gives a comprehensive list of the SEO terms and the individual definitions. SEO is extremely valuable to any website, which is why it is worth putting some effort in, and going that extra mile. As Carolyn Shelby, director of SEO at 435 Digital states
Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” Start by familiarizing yourself with the basics of SEO, and then apply that knowledge to creating a blog that will attract followers.
First of all, let’s clarify what exactly SEO is.
A problem that some people have is thinking that the goal is to find a way to trick search engines into making a website have high visibility. As if SEO were a game, and the best way to win is by cheating.
This is a common mistake, in fact, the goal of SEO is to work with the search engines by communicating clearly what the intention, and purpose, of the site, is so that the search engine can recommend your website to the right users. Think about SEO like creating a dialogue between the content on the website and the search engines, a dialogue that helps the search engine to understand the content.
Content which is SEO friendly is content which is clearly processed by a search engine. The better the relationship between the search engine and the content, the better the user experience will be.
Because the user will be able to rely on the search engine to help them find good quality, useful content, that meets their search requirements.
Why is SEO important?
SEO is necessary to make sure customers can find your website.
A non-SEO friendly website is like a shop without a sign. Think about how many websites there are on the web, the internet is a busy place and you want don’t want your website to get lost in the crowd.
Without SEO a search engine wouldn’t recommend your website for users through organic searches. To put it simply, an organic search is when a user types a phrase or word into Google (or another search engine). Organic search results are listings on search engines that seem, because of their relevance to search terms, rather than because of paid advertisements.
Users are more likely to click on organic search results than paid advertisements because organic search results are more trustworthy and credible. In order for your website to appear in search engines, and be validated as trustworthy content, it must be optimized for search engines.
How can I make sure my website is optimized?
There are few different elements that you should pay attention to when it comes to optimizing a website. Everything from the text to the title and the URL plays a part in making a website SEO friendly.
The URL should always be memorable and relevant to the brand and ethos of the company, it shouldn’t be too long either.
Titles should be around 50 characters, include keywords, and be interesting and eye-catching. Remember it’s all about making your reader swoon.
Another important factor is the performance of the site, if the site is slow and doesn’t work properly it will not rank highly in search engines.
The user’s experience is also important, so make sure the website is easy to navigate, looks safe and has a low bounce rate. A high bounce rate can occur when the wrong kind of traffic is being directed to your website, which means the user won’t browse your website properly, they will just click on it and then leave immediately without buying anything.
That’s why it’s important to make sure the search engine knows what kind of traffic to direct to your website, by making the content 100% SEO friendly.
A few things to avoid …
Keywords are a vital part of creating SEO content but it is important to remember not to overdo it. If there are too many keywords in a text it will ruin the quality of the content, and it won’t look authentic.
Another thing to avoid is too many ads, pop-up ads and banners are ok in moderation but if there are too many the user will get annoyed and not want to continue using the website, which will cause a high bounce rate.
The most important thing to remember is to make content that is genuinely useful and informative. If you ensure you always create content that people will enjoy and want to share, your website will soon achieve an excelling ranking in search engines.