Things change so fast in blogging.
New technologies, new strategies, new platforms, new forms of engagement.
But there’s one thing that doesn't change: the importance of building an email list.
The Money Is In The List
It's probably the oldest proverb of Internet marketing. But it's just as true now as it was in 1999.
Why is a subscriber list so important?
Two reasons (there are more, but these 2 are enough):