You don’t remember when the last time you got a full night’s sleep was, but you did it – you launched your blog. Congratulations!
I don’t want to be a negative Nancy here, but the hard part is yet to come. Starting your business will feel like a breeze when compared to the struggle of getting people’s attention and making them care about your products or services.
You’re new to the market and, to make things worse, you don’t have a platform where you can communicate your message, engage with prospects, and ultimately grow.
That needs to change. Fast!
Enter guest blogging.
Guest blogging, the practice of leveraging someone else’s popularity to promote your business/blog, is controversial, to say the least. Some say guest blogging is dead and you should completely forget about it while others claim the effort is just not worth it. The truth of the matter is that guest posting is still one of the most effective link building strategies.