You want it, don’t you?
To attract thousands of visitors to any of your blog posts.
To reply to dozens of comments and get hundreds of social shares. To send thank you emails to the people who link to your content. To receive positive feedback on your work.
To feel helpful.
To feel happy because you’re needed and loved.
Just like you, I want this kind of blogging happiness.
I’ll tell you sincerely – I’ve got a rather simple plan to achieve it. In fact, I’ll share it with you. (Hint: You only need to take 5 steps!)
I’m just like you! Only a few months ago, I started my blog in one of the most difficult niches, and all my new posts received 2,600-4,300 pageviews.
Here’s what you’ll need to do…
5 Simple Steps to Attract 1,000 Visitors to Your Posts
If you’re in a hurry, save this simple infographic (or just pin it).
Step 4. Find the people who will benefit from it. (The secret to your success lies here!)
Hint: You can click on any of these steps for direct access to the topic that interests you. If you’re afraid of SEO, you can avoid it and go right to Step 4!
Step 1. Choose the right topic for your future post
Selecting your topic will always be the starting point for your success. If you make a mistake on this first step, you’ll deprive yourself of what could potentially be thousands of viewers.
Always consider how useful your article will be
Nowadays, millions of posts appear on a daily basis, so you’ll need to think hard when you choose a topic for your article.
You’ll find success if your article is about the people who read it – about the problems your target audience has to cope with. (Your personal emotions are very important to your readers!)
Decide what to write about while thinking about how your words and experiences can help the person who found your blog.
Don’t rush and write about the first thing that pops up in your mind. Maybe earlier it was easier to create content without thinking too much about anything. But times have changed.
Only those bloggers with a precise plan of action achieve success.
If you don’t have a list of ideas for your posts, you should definitely make one! Personally, I use Trello (both on my laptop and cell phone). Every time an idea comes to me, I make a note of it there.
If you can’t figure out what to write about in your next post, I recommend that you read the following articles:
If you are stuck and can’t come up with anything, you can use the following trick.
For example, review the sidebars of your competitors:
Have you seen these posts?
More often than not, these will be the articles that get the most traffic. Nothing stops you from using the ideas from these posts and stealing them somehow (I’m talking about the topic of the article and the keywords, but not the content itself!)
So, now you know what to write about. The next step is to implement some SEO magic!
Choose your seed keyword
Most of the problems related to traffic depletion that bloggers face are caused by fear of SEO. I’m not going to badger you, but in my 15 years’ experience, I can say that you’re just being bulldozed.
It’s a myth.
You’re just afraid of the unknown.The truth is that SEO is no more complicated than a bicycle!Click To Tweet
You struggled a bit in the beginning when you were learning to ride a bike, but now you can enjoy it for the rest of your life.
Trust me – just 30 minutes of SEO work per post will help you increase your natural traffic and boost the rankings of your keywords.
Search engine traffic for your posts depends on the seed keyword you’ve chosen. For many blogs and commercial websites, organic search is the #1 source of traffic.
Let’s devote some more of our time to the seed keyword.
I love using tools that help me save time. How about you?
I recommend that you install the following extensions onto your Chrome browser. They will help you determine the quantity of your Google search queries (you need to know the popularity of your key phrase), and also the difficulty of promoting your post with this query.
Everything is very simple.
Input in Google the keywords that your users would be searching as they look for the information related to the topic of your article.
Keyword Keg simply adds the data from monthly searches directly to Google.
MozBar helps you determine the strength of your competitors. The higher the DA (Domain Authority) and PA (Page Authority) indices are, the more difficult it will be for you to compete with them. But don’t be afraid. If your article is useful and your users like it (many sites will have links to it, and it will be shared and commented on in social media), then you’ll definitely overtake your competitors.
Hint: Consider the Domain Authority index of your blog or website in comparison to the DA indices of your competitors. Despite it not being the main index, the DA index is definitely a beacon. If you see that your competitors – those with the same keyword – have a DA that’s twice as high as yours, then you should choose a different phrase. Remember that it’s not the sites that compete with one another, but the pages!
Also, don’t forget to scroll down to review the queries that are relevant to your seed keyword. One of those will probably suit you better.
Your task is to choose the key phrase for your post. This key phrase should have less competition and more monthly searches. The competition is usually weaker among long-tail keywords, or phrases that consist of 3 or more words.
Then you’ll need to feed this phrase with relevant keywords.
Think of the words and sentences you should use in your article.
It’s better not to check the frequency of queries on Google Keyword Planner, even though thousands of people do so. Instead, simply steal the keywords of your competitors.
For example, if I wanted to write a post with the keyword “best names”, I would do as follows:
1. Open the first 3 sites that are shown on this query.
2. Using SEOQuake, define the common words and phrases that are used on these pages. (Read the articles thoroughly and mark the keywords that are used in them. They will always be in the headings H1-H3.)
3. Using the tool Ubersuggest, complete your list of keywords.
Let’s move on to the next step toward success.
Step 2. Steal the best from your competitors.
Over the past 15 years of my career, my main secret has been spying on competitors.
You don’t need to know hundreds of search engine algorithms.
You don’t need to spend years studying SEO.
Just analyze your competitors, meaning the pages that appear in the results displayed by the search engines based on your keyword.
You should always take notice of two aspects:
- Quality of the content
- Quantity and quality of the external/internal links
Answer the following questions:
- Why do these articles get the majority of shares, comments and links?
- How many words are in the articles?
- What media content is used?
Such tools as Buzzsumo, MozBar and SEOQuake will help you carry out your analysis.
Now you have enough information to start creating your post.
Step 3. Create your impressive blog post.
Use all the knowledge you’ve acquired from researching your competitors.
Pay extra attention to your heading. Make sure you read these articles:
It would be better to write at least 10 different versions that you can use (and test) afterward on social media.
Check your headlines using the wonderful and free Headline Analyzer tool.
Try to be different and outstanding.
Don’t forget about the long-form content rules that are in place today. According to recent research, articles that abide by these rules get the most shares, links and organic traffic.
I’ve learned all about it from experience. Just check out my monster post about online experts – it’s more than 8,000 words long.
The more useful and interesting your post is in comparison to your competitors, the more chances you will have to achieve impressive results.
- Make your infographic
- Add a video manual
- Make an interesting quiz or checklist at the end
Think about your reader and give him a complete answer to the question he approached you with.
Do the basic on-page SEO
Yes, now I’m telling you to pay attention to search engine optimization.
Because it works!
Throughout my career, I’ve promoted and audited thousands of sites.
Only a select few actions can attract thousands of visitors to your blog.
Up until now, I nearly broke into tears each time I saw something like this:
Save this basic on-page SEO checklist and use it every time you create a new post:
- Create a Page Title that you would want to click on.
- Add the call to action in the Meta Description.
- Evenly spread the keywords you’ve prepared.
- Use the H1-H3 tags for your subheadings.
- Use a short URL for your blog post.
- Add some internal links. (Determine your strongest pages and include links to them.)
Step 4. Find those who could benefit from your blog post. Make friends with those people!
The basics of your traffic are support and friendship.
The traffic to your blog depends on the relationships you’ve built.
When the competition becomes intense, the people who have more connections win. Building a large network is your top priority as a blogger.
You may find yourself wondering: Where do I get new friends? How do I make them help me?
I was thinking a lot about this, as I wanted to find a quick solution to this problem.
I was contemplating all the promotional techniques I knew. (There are a great deal of them, but they all require time and money, and it’s almost impossible to do it all by yourself.)
Since I’m in the same situation as you (now I’m a blogger too), I understand very clearly that certain pieces of marketing experts’ advice (and I’ve been one for 15 years) aren’t suitable for me.
Not everything works for bloggers who have families and other jobs.
We don’t have as much free time.
I read many such articles while I was looking for the best way out of this situation. For 6 months, I was doing nothing but reading and posting on my Twitter account (in addition to the rest of my work, so don’t go thinking that I was a coach potato).
Quite often, I could find something new for me not in the post itself, but in the comments.
In the comments, debates flare up everywhere you look. The comments are where people bring forward their opinions like they’ve got something to prove.
In reading those comments, we not only get the author’s opinion on a given subject, but also the opinions of dozens and sometimes hundreds of other people.
All those who argue passionately about your topic are your target audience. This works well for both bloggers and big companies.
That’s how my BFF Commenter Technique came to life.
That’s how I got to know Sue Anne Dunlevie.
Guess what happened next?
She shared my post on her Twitter account! And almost every person I sent a letter to do the same thing.
People were linking to me, commenting and sharing on Twitter, Facebook, LinkedIn and Google+.
I was astonished by the outcome.
The traffic started to grow instantaneously. Look at how many views my third post received! How many comments! And I was just a newbie.
All of this happened thanks to my new friends and their support.
Here’s what you need to do:
- Find your future friends among the commenters (using blogger outreach).
- Become Facebook friends with the most active members of the thematic groups.
- Divide the list of your friends into two groups: the authorities and the regular bloggers.
- Take a different approach with each group.
- Make a list of respectful communities that have significant traffic.
- Make friends. Do something useful for them and then… ask them!
If you don’t ask, they won’t help you.
Your growth will always depend on your ability to ask. Look beyond your embarrassment and fear of hearing the word NO!
Since childhood, I’ve been afraid of this word unlike anything else.
In reality, people are very kind, and they’re always willing to help.
When the person you ask for help is interested in your topic, the magic of promotion happens.
Your future friends are waiting for you because their engagement is at its peak. After all, they’ve already commented on this topic, haven’t they?
On your way, you’ll need some tools. You can go to them directly in the Bonus Step section. And we will get to the last step that is the only thing separating our posts from thousands of potential readers:
Step 5. Publish your post and actively promote it
Publish your post at the beginning of the day. This will give you the time you need to actively promote it.
The moment of launch is crucial. You will have a complete list of friends who reacted positively to your letters about acquaintanceship and friendship.
My first letter was like this (Please don’t copy it – I only put it here for you to understand the basics):
The reply was:
This is my letter where I ask for support:
The reply was:
Add your blog post to the communities and groups you’ve found
In my case (the niche of blogging, SEO and online marketing), those key communities are:
If you're still not there, I strongly recommend that you register.
The main idea is for your friends to support you with their votes and comments. The more you have them, the more likely you are to reach the top and gain unforeseeable traffic.
The same also works for:
- Facebook groups (Here's the list of groups where promotion is allowed.)
- Hacker News
Ask them to vote for you, but only if they really liked your article.
Treat your new online friends the same way you would if you knew them in person. Always help them when you can.
Your goal is to form a sort of virus impulse. If your content is good, the wave will carry you and you will see wonderful results.
Here are some additional things you’ll need to do:
- Send the news to all of your subscribers and ask them to support you.
- Send an email to everyone you mentioned in the article.
- Inform the owners of roundup posts about your article.
- Tweet those who have recently shared articles that are related to yours. (Go to https://tweetdeck.twitter.com/ – just enter the URL of your competitor and review who shared his post.)
- Add your post with different titles to Buffer a number of times.
- When you have extra time, spend it getting links to your post.
There is no need to create new posts very often.
Trust me – when you get the maximum effect of SEO, you’ll agree with me.
You need to devote your time not only to creating new content but also to promotion. The more involved you are in blogging, the more you will understand how to organize your time.
Our main mistake is that we fail to focus on the things that give us the maximum results. Every post needs viewers, so let’s help them find us!
Some people will tell you that your email subscribers are the Holy Grail to your success.
I don’t deny it, but I’m certainly ready to object.
How many users open your emails, and how many of them actually click the link?
Look at the indices I have when I send the emails to those who are truly interested:
Bonus Step. On your way to thousands of viewers, use the tools
You have to choose between free and paid ways. (The free ones take up your time, while the paid ways take your money.)
I've been on both sides.
It’s always up to you to decide. It won’t spoil the results. You’ll just need some more time and money. Plus, many programs have free versions and trial periods.
Here’s what I recommend that you use (or just pin it):
Just like in real life, happiness depends on the people who love and support us. And the same principle of success applies to blogging!
I'm addressing you, one of my readers: Be my friend! You can always count on my experience in SEO, marketing, and more importantly, on my support. I love to give presents to all my old and new friends. Visit my blog to get them and become my friend. — Michael Pozdnev
Thank you, Sue, for presenting the opportunity to become your friend!